The sweetness has arrived: Sugar Factory American Brasserie, the restaurant known for over-the-top sweets, is opening its first location in Texas in Dallas, at 1900 Cedar Springs Rd., in a former Ruth's Chris.

According to a release, it's opening on November 5 with a celebrity appearance and some red-carpet pizzazz.

Sugar Factory was originally founded as a candy store in 2009 before owner Charissa Davidovici, a former schoolteacher, expanded it into a candy store-restaurant combo. Dining there means larger-than-life smoking goblets, insane milkshakes, and interactive experiences designed partially for eating and drinking but also very much for Instagramming.

Atmosphere
The Dallas location features a main dining area with 200 seats, plus colored flower walls perfect for posing, and an elaborate 3D floral ceiling.

A private dining room is available for parties of up to 66 people. The bar has 20 seats and 40 high-top tables, with full menu service available. An indoor-outdoor lounge has fire pits and retractable storefront windows.

The retail store is off the dining room, reachable through a display of candy hearts, which contains more than 50 types of sweets on a floor-to-ceiling candy wall.

Food
Sugar Factory covers brunch, lunch, and dinner, with burgers, pastas, entrees, salads, desserts, and colorful rainbow dishes. Popular menu items include:

• Flaming Hot Cheetos Burger, an 8-ounce Angus burger topped with Flaming Hot Cheetos, pepper jack cheese, pickles, lettuce, tomato, crispy onions, chipotle mayo, and served on a brioche bun coated with Flaming Hot Cheetos dust
• Black Angus Filet Mignon, served with mashed potatoes, green beans almondine and garlic herb butter
• Chicken or Shrimp Fettuccine Alfredo with garlic, butter, cream, parmesan, and Romano cheese
• Salmon with a Yukon gold mashed potatoes, grilled asparagus, and bacon herb sauce
• Black Angus Filet & Lobster Surf and Turf
• Big Cheesy Angus Burger topped with melted white cheddar, creamy mac & cheese, bacon, and BBQ sauce on a toasted potato bun.

A seasonal item for November will be the Gobble Gobble Insane Milkshake topped with a slice of pumpkin pie.

Sweets
Guests can inject a pop of color into their dessert order with Sugar Factory's Insane Milkshakes, which are lavishly decorated and served in chocolate-covered mugs. Favorites include Giggles Snickers Milkshake, Princess Make A Wish Milkshake, and the Campfire Spiked S’Mores Milkshake.

A fondue with warm milk chocolate is served with toasted marshmallows, strawberries, bananas, cheesecake bites, red velvet cake, gummy bears, and brownie bites.

But their most legendary dessert is the King Kong Sundae, which serves up to 12 people and features 24 scoops of ice cream covered with sprinkles, gummy bears, caramel sauce, fudge sauce, giant whirly pops, and sparklers.

The bar
The restaurant's elevated white marble bar seats provide full-menu service, with signature smoking cocktail goblets like the Lollipop Passion, garnished with lollipops and candy necklaces; and the Watermelon Patch featuring Pitbull’s Voli 305 Vodka and sour watermelon gummies.

Other celebrity-stamped goblets include:

• The Rock’s Soul Man with his Teremana Tequila
• 50 Cent’s Candy Shop with Branson Cognac
• Mamitas Hurricane made with Mario Lopez’s Casa Mexico Silver Tequila and Brody Jenner’s Mamitas Seltzer
• Travis Scott’s Strawberry Hustle with Cacti Spiked Seltzer
• Bruno Mars’ Watermelon Piña Colada and Mai Tai made with SelvaRey Rum
• Nick Cannon’s Big Clouds Goblet
• Snoop Dogg’s Tropical Fruit Punch made with his Indoggo Gin
• Nick Jonas and John Varvatos’ Strawberry Cadillac Reposado Margarita made with Villa One Tequila

Events
To celebrate the grand opening, Sugar Factory Dallas is bringing in the big names with two celebrity events, open to the public.

November 5 at 9 pm will be a D set from comedian, rapper, actor, and TV personality Nick Cannon, currently oh-so buzzy as the host of The Masked Singer. The red-carpet action starts at 8 pm.

November 13 at 9 pm will be a DJ set from Sugar Factory’s official DJ, Pauly D, American television personality and one of the stars of MTV show Jersey Shore.

Sugar Factory Dallas will be open Monday-Thursday 11 am-12 am; Friday 11 am-1 am; Saturday 10 am-1 am; Sunday 10 am-12 am. For reservations, call 469-382-5737.

More Sugar Factory locations are opening in Houston and San Antonio in December 2021.