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Miami News

Villa Azur restaurant brings Miami flash to W Dallas Hotel - Victory

Teresa Gubbins
Nov 11, 2021 | 11:46 am
Villa Azur
The cuisine is Mediterranean.
Photo courtesy of Villa Azur

A glitzy restaurant and lounge from Miami has made its Dallas debut: Villa Azur is a new concept at the W Hotel in Victory Park with a cosmopolitan, international mien, promising to bring the kind of food, beverage, service, and glamour you might find in the French Riviera, opening on November 11, according to a release.

Villa Azur comes from three friends with extensive backgrounds and experiences. Jean Philippe Bernard has more than 25 years of experience in the hospitality industry. Paul Breuza develops concepts around the world. Michael Martin is a staple in the Miami nightlife scene (Opium Group, The Mondrian Hotel, LIV, Wall at the W Hotel) who brings expertise nightlife industry expertise.

They vow that Villa Azur will add a "sexy, European touch" to Dallas' nightlife scene.

Food
Under the direction of Executive Chef Carlos Torres, the menu will observe a Mediterranean theme, pairing seasonal ingredients, international flavors, and stunning presentation, including more than one tableside preparation.

Dishes include:

  • Truffle burrata
  • Pâtes à la Meule served tableside in a Parmigiana wheel and cognac-flamed
  • Dover Sole Meunière prepared tableside
  • Whole roasted chicken
  • Tiramisu

Service
Villa Azur Dallas will be open 5 pm-12 am, with breakfast and lunch in the hotel lobby. It aspires to excellence on service while embracing the vibe and energy of a neighborhood hotspot, combining the upscale dining experience found on the French Riviera yet simultaneously incorporating the effervescence of Dallas' vibrant lifestyle.

This will include entertainment, glamorous greeters, live DJs, fancy cocktails, and dinner parties.

Atmosphere
Located in the former Cook Hall space to the left of the hotel's Houston Street entrance, the restaurant seats 150, with an additional 20 seats in the bar and lounge area. The space has been given a makeover by interior designer Jose Jafif, with a mixture of neoclassical and modern trends and eclectic details.

In a statement, co-owner Jean-Philippe Bernard calls the design spectacular.

"I am very excited to be joining my friends and business partners in the opening of a restaurant in Dallas," Bernard says. "We are looking forward to sharing with our future patrons a next-level experience, a place where they can dine, socialize, and celebrate, mixing culinary excellence and glamorous lifestyle. From the cuisine and drink menus to the overall atmosphere and ambiance, Villa Azur will definitely bring the authentic, vibrant, and festive South of France energy to Dallas."

Director of Operations Genevieve Bernard says that "not only is Villa Azur a restaurant where patrons can enjoy fine French-Mediterranean cuisine but it is also a 'destination' where friends can gather together in a cozy yet energetic atmosphere."

Villa Azur is part of a wave of concepts from Miami, giving Dallas some Miami heat. In addition to the restaurant, the hotel will also host a rotating contemporary art collection with works from Markowitz Fine Art Gallery for opening weekend, and more gallery features to come.

hotels openings nightlife cocktails
news/restaurants-bars

Flour power couple

Oprah-endorsed Cookie Society rolls out 3 new Dallas-area locations

Christina Hughes Babb
Nov 5, 2026 | 4:30 pm
Cookie Society
Photo courtesy of Cookie Society
Stuffed banana pudding cookies are among the rotating seasonal offerings.

There are secret societies and honor societies, but the sweetest sort of society will soon boast several new Dallas-area storefronts: Cookie Society, the wife-and-husband-owned gourmet bakery, will open at 232 W. Campbell Rd. in Richardson on November 21, and at 906 W. McDermott Dr. in Allen on December 4, a spokesperson says.

An Inwood Village store will open next year at 5560 W Lovers Ln., the website says. No date has been announced.

When Jeff and Marissa Allen opened their second Cookie Society in Addison in 2022, they spoke of plans to expand across North Texas. With Addison and the original Cookie Society in Frisco — plus Mansfield, Prosper, and Southlake — the three new stores will make eight, and the Allens do not intend to stop there. In a release, they say they are preparing to announce another location inside Dallas proper, besides Inwood Village, "very soon." (It is not yet listed on the website.)

The expansion plan may seem ambitious, but there is reason for their confidence. Back in 2020, when they had just one store struggling in the face of a global pandemic, Oprah featured their cookie Gift Crate on her famous "Oprah's Favorite Things" holiday gift list, published in the December issue of O, The Oprah Magazine.

That gave them a jumpstart, and the rest ... involved no rest but relied on the couple’s hard work and consistent production of an irresistible product.

“Before there were storefronts, there were pop ups and markets and a whole lot of hustle,” Marissa says on Instagram.

cookie society Marissa and Jeff Allen, both retired athletes, began testing recipes in their home kitchen before building their doughy empire.Courtesy photo

It started small, with Marissa, a former college soccer star, baking at home. She experimented with nostalgic flavors like banana pudding, apple pie, and frosted oatmeal. Jeff — a former NFL player with a Super Bowl ring — and his teammates tested her output.

The menu includes six year-round classic cookies — chocolate chip, salted caramel, frosted oatmeal, banana pudding, snickerdoodle, sugar — and an array of featured flavors (pumpkin white chocolate, cookie butter milkshake in November) that keep things interesting. All are described as Texas-sized (big) with a crisp edge, soft chewy insides, and bold flavors.

The couple adds on their Story page that Cookie Society is the largest Black-owned cookie brand in Texas. In addition to the numerous storefronts, they offer nationwide shipping and a monthly subscription program.

"The company has grown, but the soul of the kitchen stays the same," they add, "real butter, uncompromising ingredients, and a relentless drive to make the perfect cookie."

allen dallas jeff allen marissa allen new new stores oprah favorites richardson society stores
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