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Breakfast News

Popular restaurant dishing brunch every day cracks open first Dallas location

Teresa Gubbins
Nov 17, 2017 | 1:09 pm
Snooze pancakes
Breakfast all day is the best.
Photo courtesy of Snooze

In some of the biggest breakfast news ever, Dallas-Fort Worth will get its own branch of Snooze an A.M. Eatery, a Denver-based chain that's a legend on the breakfast and brunch front.

Snooze will open a location in Addison, at 5100 Belt Line Rd., in the same shopping center as Whole Foods and more notably, Dream Cafe, which fills a similar niche, with wholesome food and a great breakfast and brunch.

Snooze has been colonizing Texas: The chain first entered the state in 2016 with its inaugural branch in Austin, and has since opened more locations in Austin, Houston, and San Antonio, where it's been universally met with lines out the door.

The menu at Snooze ranges from sweet and decadent to savory and healthy. Highlights include pineapple upside down pancakes, chilaquiles Benedict, and a breakfast pot pie. Snooze also encourages custom orders, so guests are invited to get creative with their substitutions and requests.

The extensive menu offers traditional egg dishes (omelets, eggs cooked in any style); six different Benedicts; breakfast sandwiches; several different pancake options, and even a few lighter options like quinoa porridge and spring greens.

You can order a Benedict duo or a flight of three pancakes in different flavors.

CultureMap Houston's food whiz Eric Sandler found Snooze to be a step up in terms of ingredients and preparations from traditional diners and more in line with weekend brunch at fancier restaurants. As an example, he cites the Italian-style Bella! Bella! Benedict, topped with prosciutto and Taleggio cheese, with an arugula salad on the side. Arugula is always a yes.

Other elements that distinguish Snooze from other breakfast chains such as Yolk: It has a full menu of wine, beer, and cocktails; and a friendly, cheerful staff.

Snooze was founded in 2006 by two brothers in Denver, seeking to "evolve the morning dining experience" through culinary innovation, an eclectic and energetic atmosphere, and comfortable and friendly service. In addition to Texas and Colorado, it has locations in California and Arizona.

The Addison location will seat approximately 170 people and come in at just under 4,000 square feet, with an outdoor patio adding another 800 square feet. A spokesperson confirms that the location will open in early 2018.

breakfast brunch openings
news/restaurants-bars

Global tastes

New botanería pairs drinks with free bites near Dallas Farmers Market

Luciana Gomez
Aug 28, 2026 | 1:00 pm
Chef Karla Soria Palomino's menu delivers authentic Mexican flavors and bold heat.
Photo credit: Paul Torres.
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There is a novel concept open in the Dallas Farmers Market district: Called Sor Juana, it's a botanería inspired by traditional Mexican establishments where drinks are served alongside complimentary snacks and bar bites.

Located at 1908 Canton St., the space provides an immersion into Mexican culture through its food, beverages, decor, and overall atmosphere.

Sor Juana comes from Alexandra Hernández and Karla Soria Palomino. Hernández brings a background in front-of-house hospitality, theatre, and events while Soria Palomino contributes extensive kitchen experience from restaurants across Mexico and Dallas.

The inspiration behind the name and concept comes from 17th-century nun and scholar Sor Juana Inés de la Cruz. Recognized as the "First Feminist of the Americas," she was a literary trailblazer who learned to read and write during an era when women were denied an education. Considered one of the greatest poets of the Baroque period in what is now Mexico, Sor Juana defied societal norms, stood up to the male-dominated clergy, and excelled in science, mathematics, music, and culinary arts.

“We wanted to pick a strong woman from Mexico as the emblematic figure of our botanería — traditionally run and frequented only by men,” Hernández says. “With our women-run botanería, which is a unique concept for Dallas, we are creating a space for everyone.”

The frame for their idea is a landmark Dallas building originally constructed over a century ago for the Desco Tile Company. Designed in a Venetian Gothic style with exterior arches and columns, the interior features original chandeliers alongside decorative, colorful tilework — including a wall fountain, a fireplace, and terrazzo floors — all preserved intact for Sor Juana, with a few new tile accents added to the bathrooms and bar backdrop.

Sor Juana Historic Dallas architecture meets traditional Mexican hospitality at Sor Juana.Photo credit: Paul Torres

“We tried to respect the architecture of the building by adjusting our concept to the space, rather than forcing the space to adjust to us,” Hernández says.

The duo worked with interior designer Callie Windle on the details, sourcing decorative pieces from artists both in Mexico and locally (many of which are available for purchase).

The 90-seat venue features comfortable seating centered around a dynamic bar program managed by Saúl Hernández (previously of Midnight Rambler, La Viuda Negra, and Las Almas Rotas).

True to the hospitality spirit of a traditional botanería, patrons receive a complimentary botana (bar bite) with every drink purchase. While the offerings rotate regularly to maintain an element of surprise, options range from spiced nuts, fresh fruit, and popcorn to more substantial plates like tacos and caldo de camarón.

The creative cocktail menu ranges from $12 to $16, anchored by their signature “La Nueva Sangre” — an orange blossom gin cocktail balanced with beet juice, lemon, passion fruit, and lavender bitters. Hernández notes the drink is “as complex and interesting, with a little bit of everything, just as Sor Juana was.”

The bar also pours Mexican imports alongside local favorites Shiner and Michelob for $7, wines, and zero-proof options including non-alcoholic champagne.

Happy hour runs Wednesday through Friday from 5:30-7:30 pm, featuring $6 beers, $8 wines, and $8 cocktails infused with house-made Mexican chili oil macha sauce.

Beyond the complimentary botanas, the venue offers a full food menu designed by Chef Soria Palomino. It comes with a playful warning: “Expect bold flavors and a little heat — that’s what the cerveza is for.” Signature items include ceviche, mezcal-glazed wings, tacos, and tostadas, all centered on authentic Mexican flavor profiles.

For dessert, they feature a ganzote crafted by Diana Zamora of Nena Postrería, inspired by the classic packaged Gansito sponge cake.

Community events play a major role in the space, including lotería nights, "Bring Your Own Vinyl" Sundays, and rotating local DJs every other Friday. The team is actively taking community feedback to build out future programming, including upcoming collaborative dinner series.

“Events are a way to build community and bring people together,” Hernández says. “When we started crafting this concept, we looked at every detail — from the playlist to the food and cocktails, as we wanted a total experience where every element comes together and complements the rest.”

Sor Juana is open 2-10 pm Wednesday-Thursday 12 pm-12 pm Friday-Saturday, 12-10 pm Sunday. Metered street parking is enforced until 6 pm, with free parking available afterward.

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