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    breakfast news

    3 high-profile Dallas restaurants expand into the breakfast realm

    Teresa Gubbins
    Sep 17, 2025 | 11:27 am
    Frenchie breakfast

    Frenchie breakfast

    Chase Hall

    Dallas' love affair with breakfast and brunch shows no sign of slacking. Any restaurant that is not already rolling out breakfast tacos surely has plans in the works.

    These three high-profile restaurants, two recently opened, one by a local celebrity, have all gotten onboard with the program and introduced new breakfast offerings.

    Here's three new breakfasts and brunches to try.

    Frenchie
    Casual French concept from Travis Street Hospitality (Le Bilboquet, Knox Bistro, Georgie, etc.) opened at Preston Center in the former Corner Bakery back in June. Now they have launched breakfast on September 4, with a menu by chef Bruno Davillion consisting of pastries and light bites.

    The Frenchie consists of a croissant with soft-boiled eggs and buttered soldiers, accompanied by juice and French press coffee. Did everyone already know that soldiers are pieces of toast? The Texan is a blueberry muffin, bacon-and-egg biscuit, juice, and an Americano.

    Other offerings include chia seed pudding, a granola yogurt bowl, Frenchie waffles, steak & eggs with crispy fingerlings, and a bagel & lox with gravlax, cream cheese, dill, and tomato on a Lubbies bagel. Beverages include fresh-pressed juices— ranging from beet blends to freshly squeezed orange juice. Pastry chef Dyan Ng delivers croissants in plain, chocolate, almond, and burnt cinnamon varieties, as well as blueberry muffins, brioche doughnuts, and seasonal cream-filled doughnuts. (Shockingly, the release spells "doughnuts" as "donuts". Quelle horreur!

    Gas Monkey Icehouse
    Restaurant and entertainment destination at Grandscape from automotive icon Richard Rawling opened in April 2025, and now it's "revving up weekends" — excellent press release copy! — with the launch of its first-ever brunch menu which will combine Texas-sized flavors with Gas Monkey’s signature flair.

    Brunch menu offerings include Chicken & Waffles with a Belgian waffle, beer battered chicken tenders, hot honey, and gravy; Chucky Monkey Waffle with nutella, chocolate chunks, bananas, walnuts, and vanilla chantilly cream; Hangover Smash’d Burger with double smash’d patties, fried egg, american cheese, caramelized onions, pickles, jalapenos, and secret sauce; and GM Hash with breakfast potatoes, brisket, two over easy eggs, secret sauce, roasted peppers and tomatoes, and Texas haystack onions.

    Rounding out the menu are Breakfast Tacos; the A.M. Sammy; and Eggs Any Style. Beverages include mimosas by the glass or carafe, bloody Mary, the Watermelon Gin Fizz with Still Austin Gin, El Cantinero watermelon puree, lemon, and soda; and the Sunrise Margarita with house frozen, orange juice, and Jalisco 1562 orange liquor.

    Palmer's
    Lakewood restaurant known for Nashville hot chicken, has debuted a new breakfast menu Wednesday-Sunday 8-11 am, derived from its sister restaurant, Palmer’s Village Cafe on St. Simons Island, Georgia, whose pancakes have won awards.

    The new menu includes hot chicken & cheese biscuit; ham & cheese omelet; huevos rancheros; chocolate chip, blueberry, oat, or plain pancakes; French toast; chicken & waffles; and a waffle bar with toppings like berries, chocolate syrup, and sprinkles.

    Specialty items include Hot Chick-in-Pancake Poppers with Nashville hot chicken and pimento cheese rolled into a ball, dipped in pancake batter, and fried; The Hooch Omelet with spicy tomatoes, Provolone & cheddar, sausage, and fried onions; Egg White Tri-Fold with artichoke Romesco, herbed cheese, thyme-roasted sweet potatoes, and arugula; Hot Chix Pot Pie a confusing-sounding dish featuring a cheese omelet, crumbled biscuits, and "Chicken Pot Pie Recipe"; and Banana Pudding Pancakes with a Vanilla & Banana Infusion and crusted 'Nilla wafers.

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    RIP Murph

    Dallas restaurateur Ed Murph, owner of Norma's Cafe, dies at 78

    Teresa Gubbins
    Feb 27, 2026 | 12:12 pm
    Edward "Ed" Murph III
    GDRA
    Edward "Ed" Murph III, RIP

    Dallas restaurateur Edward "Ed" L. Murph III, owner of Dallas' treasured home-cooking chain Norma's Cafe, passed away on Monday, February 23; he was 78.

    A statement from the Dallas chapter of the Texas Restaurant Association called him "a respected leader and cherished member of our restaurant community" who'd served as a former GDTRA President, Texas Restaurant Association State Board Member, and was a Hall of Honor Inductee.

    Murph was also the first-ever Texas recipient of the National Restaurant Association Restaurant Neighbor Award, reflecting his unwavering commitment to community service and leadership through Norma's Cafe.

    "His impact on our industry and the countless lives he touched will not be forgotten," the association said. "He was truly a great man who will be greatly missed."

    One of Dallas' oldest restaurants, Norma’s Cafe was originally opened in Oak Cliff in 1956 by namesake Norma Manis. Murph was a Dallas native who grew up in Oak Cliff and ate at the original location even into his days as a student at Adamson High School.

    He'd been in the hospitality industry since 1970, owning a series of clubs, bars, and restaurants, including Café Cancun in the early 1980s.

    When he learned Norma's was up for sale, he acquired it in 1986, seeing an opportunity to buy a restaurant that was not only a Dallas icon, but a place he enjoyed as a child. It became his legacy.

    "As a kid, my parents took me [to Norma’s Cafe] to eat, and in high school it was the place to go to have French fries and a Coke, because that’s all the money you had,” Murph recalls on the restaurant's website. “It’s been around for so long that [it seems like] everybody in the world has eaten there."

    Norma's is the ultimate everyman restaurant, open for breakfast, lunch, and dinner, with signature dishes such as the “eNORMAus” chicken fried steak, fried chicken, fluffy biscuits & gravy, cornbread, and housemade "Mile-High Pies."

    Murph went on to open four more locations — in Plano, Frisco, North Dallas, and Park Lane — as well as takeout operations in Garland and Fairview. Each location became a destination for its neighborhood.

    He also exhibited an uncommon sense of philanthropy, stepping up with many charitable overtures during the pandemic, and continuing its epic annual tradition of serving a free turkey dinner on Thanksgiving Day to those in need.

    “Working people like to have breakfast and lunch,” Murph told D Magazine in a 2017 story about his passion for outfitting each location with period-era antiques that would match the profile of the food: lowkey, homestyle, and friendly.

    "It gives a feeling of comfort," he said.

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