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    Pastry News

    Acclaimed pastry chef to open sweet shop on foodie East Dallas corner

    Teresa Gubbins
    Oct 28, 2022 | 12:51 pm
    diana zamora

    Check out those Gansitos.

    Nena Postreria

    An acclaimed Dallas pastry chef is opening her own place: Called Nena Postreria, it's a new shop to be located in East Dallas from Diana Zamora, with a goal of opening by late 2022.

    The shop will open at 4219 Bryan St., in a vintage brick building at the intersection of Peak, across from Bangkok City and Vietnam restaurant. Nearby are Bryan Street Tavern and Ciao By Civello's. Quite the foodie corner.

    Zamora has extensive experience doing desserts for restaurants including her most recent gig at the East Dallas foodie-favorite restaurant Cry Wolf. In 2020, she won Best Pastry Chef in CultureMap's annual Tastemaker Awards.

    She's also entrepreneurial, having founded Nena Postreria first as a pop-up concept, which she did out of a commissary kitchen. Now the time has come for a retail shop.

    "Nena is named for my mom, who had cancer and passed away a month and a half ago," Zamora says. "Now I can go full force. I figured, I can either go destructive or super productive. 'Nena' was her nickname, and she's the inspiration behind all of the food I make. I started doing Nena as a pop-up and have built the brand for the past year. It was time."

    She says she'll do the shop in stages, unfolding new aspects as she gets her footing.

    "I still have my commissary kitchen so this will start out as a retail storefront, but we'll slowly build a kitchen," she says. "Eventually, it will evolve into a bakery-coffeeshop-cafe."

    The menu will incorporate bestsellers from her pop-ups.

    "First and foremost, we'll do Gansitos, they're Mexican snack cakes, like Little Debbie layer cakes with cream and fruit, and a candy coating, in a variety of flavors — those will always be available," she says. "We'll also do cakes including tres leches and carrot cake, and a lot of different conchas, and empanadas, both savory and sweet."

    The storefront was previously a jujitsu place.

    "It's a cool old building, they managed to keep the original ceiling and it has beautiful natural lighting," she says. "My sister and my older daughter are both artists, and they're doing a mural that's a tribute to my mom. Her middle name was Margarita which means daisy, so that will figure in the mural."

    She'll also use the space to showcase local Latino artists and chefs. Giving back to the community is always part of her mission.

    "It's not just about the pastry shop but about sharing our culture, and providing opportunity for young chefs," she says.

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    Burger News

    Family-owned Patty Lou's Smashburgers will open in old downtown Plano

    Teresa Gubbins
    Feb 10, 2026 | 3:44 pm
    Smashburger
    Photo by Sara Aurora Cimminiello on Unsplash
    Smashburger

    A new restaurant starring a buzzy burger is coming to old downtown Plano: Called Patty Lou's Smashburgers, it will feature the namesake smashburger, and will open at 1004 E. 14th St. #105, in a historic location that was most recently home to a Starbucks.

    Patty Lou's is a new concept from Urban Family Concepts, the hospitality company whose other restaurants include Urban Seafood Co., Urban Rio Cantina & Grill, and Italian restaurant Urban Crust, all located in the downtown Plano area.

    Patty Lou's is their burger entry, a quick-service spot serving smashburgers, the flattened version of a burger with crisp edges that's been a hot trend for the past year.

    According to Urban Family Concepts partner and spokesperson Dana Blaugrund, the restaurant will open in late spring.

    Patty Lou's is also a sweet homage to a family member — named for Patty Lou Peters, of "Patty Lou and her Texas Sweethearts" fame, an all-female country & Western / Western swing group founded in the '40s, when female groups were a rarity.

    Patty Lou was the mother of Bonnie Shea, who co-founded Urban Family Concepts with her husband Nathan Shea. Infusing the personal touch into everything they do is part of the company DNA, says Urban partner Michael Lee.

    "Urban is generally driven by what we like," Lee says. "Urban Rio, our Mexican concept, came about because Bonnie loved that cuisine, and Urban Seafood Company, Nate loves seafood. Burgers are a favorite of their son-in-laws."

    Their version of the smashburger will feature American cheese and onions that melt into the meat, Lee says. They'll be served on potato buns, and there'll be some toppings — but they won't go too crazy.

    "It'll have onions, lettuce, and pickle, but we're going to stay minimal, with additional toppings on the side," he says. "Going overboard with ingredients can get complicated. Our goal is, very simple burgers that taste very good, at a value price, so that everyone can enjoy coming back and getting a burger."

    The menu will also feature smashed chicken burgers, hand-cut French fries skin on, lightly battered onion rings, and milkshakes. They'll also serve alcohol, including bottled beers, wine by the glass, and a signature frozen cocktail. Eventually, they'll add specials like a burger of the month.

    The location was originally home to the Ice House, built in 1917, an institution that provided ice products to Plano residents and businesses, says Urban partner Payton Hickey.

    "You could pull up and get a block of ice from workers with tongs," Hickey says. "During remodeling, we could still see the raised floor where the freezer was, where they kept the ice."

    They operated a licensed location of Starbucks in that space until 2024, when Starbucks opened a store nearby with a drive-thru in the former longtime Jack in the Box at 15th Street and US-75.

    Decor at Patty Lou's will embrace a diner feel with counter seating, while incorporating elements from Patty Lou Peter's life, Blaugrund says. (It's a nice coincidence that her name syncs up with "hamburger patty.")

    "We'll have her original guitar and some memorabilia in the restaurant — a cool mixture of country music and burger restaurant," Blaugrund says.

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