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Salad News

Massive hydroponic greenhouse from NY opens in Dallas, its first in Texas

Teresa Gubbins
Jan 24, 2024 | 10:01 am
Gotham Greens

Gotham Greens

Gotham Greens

A major new hydroponic greenhouse has debuted in Dallas: Gotham Greens, an indoor farming pioneer founded in New York, has opened its first location in Texas, in Seagoville.

Located 20 miles southeast of downtown Dallas, the 210,000-square-foot facility will provide a year-round supply of fresh produce always in season to grocery and foodservice customers throughout the state.

Since its launch in 2011, Gotham Greens has grown from a single urban rooftop greenhouse in Brooklyn to one of the largest producers of hydroponic leafy greens in North America with more than 40 acres (1.8 million square feet) of greenhouse production. Texas marks its 13th greenhouse nationwide, across nine U.S. states: New York, Illinois, Rhode Island, Maryland, Virginia, Colorado, California, Georgia, and now Texas.

Gotham Greens products are currently available across Texas and throughout the South, at Whole Foods Market, Kroger, Sprouts Farmers Market, AmazonFresh, plus natural and independent grocery stores.

The company is introducing a full line of GO TEXAN locally grown, pesticide-free, non-GMO produce, such as the regionally inspired Lone Star Crunch lettuce and a new line of fresh, convenient salad kits, available in three flavors: Southwest Ranch, Caesar, and Green Goddess.

“Instead of shipping in lettuce and salad greens from California and Arizona, which provide more than 90 percent of all leafy greens in the country, Gotham Greens grows and delivers fresh, high-quality and longer lasting produce right in the heart of Texas using up to 90 percent less water and 97 percent less land compared to conventional open-field farming methods,” says Gotham Greens cofounder and CEO Viraj Puri.

“At Gotham Greens, we’re committed to growing more with less, especially as changing climates are creating less favorable growing conditions across the country," Puri says.

According to Puri, the new Texas greenhouse uses state-of-the-arat technology that includes enhanced automation, climate control, and data science capabilities in a fully closed system to grow food no matter the weather outside. Greenhouses like this are more important as Texas faces ongoing extreme weather events and increased risk of drought.

Gotham Greens saves 300 million gallons of water every year compared to field-grown farming, which is equivalent to around 450 Olympic-sized swimming pools. Gotham Greens’ national network of greenhouses provides a consistent and reliable supply of fresh greens for customers while eliminating the need for long-distance transportation, allowing its produce to stay fresher longer, thus increasing shelf life and decreasing food waste.

In addition to grocery stores, Gotham Greens products also are available at foodservice customers through distributors such as Hardie’s Fresh Foods.

Gotham Greens is a Certified B Corporation and Public Benefit Corporation that champions quality, efficiency, dedication, and freshness in all forms, both inside its greenhouses and throughout the communities where it operates. The facility adds 100 new year-round full-time jobs and is also pushing society toward a more sustainable food system through industry-leading social and environmental practices.

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Global tastes

New botanería pairs drinks with free bites near Dallas Farmers Market

Luciana Gomez
Aug 28, 2026 | 1:00 pm
Chef Karla Soria Palomino's menu delivers authentic Mexican flavors and bold heat.
Photo credit: Paul Torres.
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There is a novel concept open in the Dallas Farmers Market district: Called Sor Juana, it's a botanería inspired by traditional Mexican establishments where drinks are served alongside complimentary snacks and bar bites.

Located at 1908 Canton St., the space provides an immersion into Mexican culture through its food, beverages, decor, and overall atmosphere.

Sor Juana comes from Alexandra Hernández and Karla Soria Palomino. Hernández brings a background in front-of-house hospitality, theatre, and events while Soria Palomino contributes extensive kitchen experience from restaurants across Mexico and Dallas.

The inspiration behind the name and concept comes from 17th-century nun and scholar Sor Juana Inés de la Cruz. Recognized as the "First Feminist of the Americas," she was a literary trailblazer who learned to read and write during an era when women were denied an education. Considered one of the greatest poets of the Baroque period in what is now Mexico, Sor Juana defied societal norms, stood up to the male-dominated clergy, and excelled in science, mathematics, music, and culinary arts.

“We wanted to pick a strong woman from Mexico as the emblematic figure of our botanería — traditionally run and frequented only by men,” Hernández says. “With our women-run botanería, which is a unique concept for Dallas, we are creating a space for everyone.”

The frame for their idea is a landmark Dallas building originally constructed over a century ago for the Desco Tile Company. Designed in a Venetian Gothic style with exterior arches and columns, the interior features original chandeliers alongside decorative, colorful tilework — including a wall fountain, a fireplace, and terrazzo floors — all preserved intact for Sor Juana, with a few new tile accents added to the bathrooms and bar backdrop.

Sor Juana Historic Dallas architecture meets traditional Mexican hospitality at Sor Juana.Photo credit: Paul Torres

“We tried to respect the architecture of the building by adjusting our concept to the space, rather than forcing the space to adjust to us,” Hernández says.

The duo worked with interior designer Callie Windle on the details, sourcing decorative pieces from artists both in Mexico and locally (many of which are available for purchase).

The 90-seat venue features comfortable seating centered around a dynamic bar program managed by Saúl Hernández (previously of Midnight Rambler, La Viuda Negra, and Las Almas Rotas).

True to the hospitality spirit of a traditional botanería, patrons receive a complimentary botana (bar bite) with every drink purchase. While the offerings rotate regularly to maintain an element of surprise, options range from spiced nuts, fresh fruit, and popcorn to more substantial plates like tacos and caldo de camarón.

The creative cocktail menu ranges from $12 to $16, anchored by their signature “La Nueva Sangre” — an orange blossom gin cocktail balanced with beet juice, lemon, passion fruit, and lavender bitters. Hernández notes the drink is “as complex and interesting, with a little bit of everything, just as Sor Juana was.”

The bar also pours Mexican imports alongside local favorites Shiner and Michelob for $7, wines, and zero-proof options including non-alcoholic champagne.

Happy hour runs Wednesday through Friday from 5:30-7:30 pm, featuring $6 beers, $8 wines, and $8 cocktails infused with house-made Mexican chili oil macha sauce.

Beyond the complimentary botanas, the venue offers a full food menu designed by Chef Soria Palomino. It comes with a playful warning: “Expect bold flavors and a little heat — that’s what the cerveza is for.” Signature items include ceviche, mezcal-glazed wings, tacos, and tostadas, all centered on authentic Mexican flavor profiles.

For dessert, they feature a ganzote crafted by Diana Zamora of Nena Postrería, inspired by the classic packaged Gansito sponge cake.

Community events play a major role in the space, including lotería nights, "Bring Your Own Vinyl" Sundays, and rotating local DJs every other Friday. The team is actively taking community feedback to build out future programming, including upcoming collaborative dinner series.

“Events are a way to build community and bring people together,” Hernández says. “When we started crafting this concept, we looked at every detail — from the playlist to the food and cocktails, as we wanted a total experience where every element comes together and complements the rest.”

Sor Juana is open 2-10 pm Wednesday-Thursday 12 pm-12 pm Friday-Saturday, 12-10 pm Sunday. Metered street parking is enforced until 6 pm, with free parking available afterward.

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