Dallas' revered Greenville Avenue Pizza chain closes one location
A small, beloved Dallas pizza chain has closed one of its three locations: Greenville Avenue Pizza Company has closed its restaurant in Richardson, according to a release.
GAPCo owners Sammy and Molly Mandell closed the location originally in December, with a plan to reevaluate the concept and re-open in January. They've decided to not move forward with that plan.
"We wanted to let you know that after much consideration, Sammy has decided to permanently close the Richardson location, effective immediately," the couple says.
Their other two locations at 1923 Greenville Ave. and 1145 Peavy Rd. are still open.
They opened Richardson in late 2021 with a dream: something bigger, with a larger, full-service concept. They've now determined that a larger, full-service concept is not for them.
The original Greenville Avenue Pizza opened on Greenville Avenue in 2007 as a convenient spot in the thick of Lower Greenville Avenue, with takeout and some limited space for dining in. A decade later, they opened a location at 1145 Peavy Rd. with a similar plan and have become a neighborhood favorite for East Dallas.
They're known for their good pizzas at a fair price, with fun-and-kooky specials like the current jalapeno pizza; plus pastas and crowd-pleaser dishes like wings; and for their attentive sense of community.
Richardson would seem like a receptive neighborhood, but the footprint at 520 Lockwood Dr., in the former Bollywood Grocery space, to which they'd lovingly redesigned and added a pretty patio, turned out to be too big. And maybe a little off the beaten path? It's in Richardson's CORE district, which is getting a lot of TLC from the city; but it's also one block north of Belt Line Road which may be challenging for diners who are only conscious of restaurants they can see while driving by.
The release says they realized that this full-service model strayed from their original brand concept. Moving forward they will stick to the smaller footprint, like the locations on Lowest Greenville and Peavy Road that allow dining in but are more geared towards pickup and delivery for the local neighborhoods.
"It's unfortunate, but it's really just a confirmation that GAPCo's original model works and should be the model moving forward," Sammy Mandell says in a statement. "We're still incredibly excited about all the support that the Richardson location received. We loved being a part of the Richardson community, and you never know what the future will bring. We hope this isn't goodbye but a ‘We will see you later’.”