A distinctive Asian restaurant concept with sizzling hot plates is coming to the Dallas area: Called Pepper Lunch, it's an international chain from Japan that does a fast-casual version of teppanyaki, and it's opening in Frisco at 9180 Warren Pkwy. #150, in a busy shopping center anchored by 99 Ranch, in the former Gen Korean BBQ space.

Frisco will be the very first Pepper Lunch in Texas. According to co-owner Phil Guo, it'll open in mid-March.

Pepper Lunch was founded in Tokyo in 1994 by chef Kunio Ichinose and features teppanyaki, a Japanese cooking style where chefs cook on a hot griddle (teppan) in front of diners, creating an interactive and entertaining meal.

But Pepper Lunch takes it a step further with do-it-yourself teppanyaki, with meals served on 500-degree Fahrenheit hot plates, which are patented to stay hot for more than 20 minutes — allowing diners to cook their own food at the table.

All that sizzle has made Pepper Lunch an internet sensation. Cooking your own food at your table is a trend, and Pepper Lunch also has price and convenience on its side: Most of its menu items come in under $20 and can be complete in 20 minutes, making it a desirable option for workers and others with a limited lunch hour.

The signature dish is their Pepper Rice, which comes in about a dozen options, including the best-selling Beef Pepper Rice, featuring sliced beef, white rice, corn, and spring onion, with freshly-cracked black pepper, which is also a signature. ("We crack it fresh every morning," Guo says.)

Salmon terifyaki at Pepper Lunch Frisco.Pepper Lunch

Other varieties of Pepper Rice include Salmon Pepper Rice, Chicken Pepper Rice, Shrimp Pepper Rice, and Tofu & Veggie Pepper Rice.

You can get your meat, rice, and veggies in a teriyaki option or with curry sauce. They also have pastas with cream sauce and your choice of protein. Sides include American classics such as fries, onion rings, or sweet potato wedges, and they offer Kirin beer.

Dallas is part of Pepper Lunch's broader expansion across the U.S. They currently have more than 500 locations across 17 countries.

Guo is a veteran restaurateur who, along with partner Ken Cheng, operates three locations of Jinya Ramen Bar, a completely different kind of dining experience.

"Jinya is a full-service restaurant with a nice bar and intimate atmosphere, and the food is more complex," he says. "Pepper Lunch is fast-casual, more family-oriented, with a faster pace. If you need to, you can be in and out in 20 minutes. But there's heat nothing like it when they bring your plate to your table, and you get to cook rice or steak right in front of your face — it sizzles and pops."

He loves to recall the first time he encountered Pepper Lunch, decades ago, on a family trip to Hong Kong.

"We waited in line for two hours, and I will always remember sitting down and experiencing that sizzling smell," he says.