One fact that cannot be disputed: Dallas loves brunch. Dallas has also never been snobby about chains. Combine these two and step aside for the invasion of the brunch chains, taking over Dallas-Fort Worth, big and small, eager to host a weekend-long celebration of day-drinking, socializing, with some waffles on the side.

Brunch allows diners to eat out just as they would at dinner, with cocktails and conviviality, but at a lower price point. Decadence is part of the menu, with dishes that reside somewhere between breakfast and dessert.

Brunch is so popular that pretty much every restaurant has added it to their schedule. But there's a whole category of restaurants that make it their entire theme.

Out-of-town chains started settling in DFW a decade ago beginning with Yolk, the Chicago-based chain that was among the first when it opened a location at One Arts Plaza in 2014. It's been an onslaught eversince, with restaurants named Egg this and Brunch that.

This list is here to help figure out which is which and who does what. We have a dozen concepts, including a few locals, with a summary of #1 who they are and where they're from; #2 their key menu items; and #3 what they charge for a basic bacon & eggs.

Here's the 411 on 12 buzzy chains doing brunch and more in Dallas-Fort Worth:

Another Broken Egg Cafe
Breakfast and brunch chain founded in Louisiana in 1996 has more than 70 locations in 14 states, including three in DFW: Southlake, which opened in 2016, followed by Dallas and The Colony.
Beyond the usual pancakes and omelets, the menu at ABEC has a Southern twang, with beignets, grits, bourbon cream pancakes, and biscuits & gravy.
Bacon, eggs, & English muffin: $13.29.

Black Bear Diner
All-day breakfast diner chain founded in California in 1995 has 166 locations including three in DFW: Burleson, Fort Worth, and Mesquite, the first, which opened in 2022.
Black Bear has a lodge ambience, with a massive menu and massive portion sizes, too. Ther are bear claws to match the bear theme, plus French toast made with cinnamon rolls, and chicken fried steak & eggs. Note: They're one of the only chains on this list that does not serve alcohol.
Bacon & eggs with potatoes and biscuit: $12.

Blue Mound Cafe
Modest locally-owned cafe chain founded in 2020 has five locations in Arlington, Saginaw, Fort Worth, and North Richland Hills.
Charming Tarrant County chain serves a customer-friendly mix of home cooking, American, and Mexican including chicken fried steak, breakfast tacos, and burgers.
Bacon, eggs, pancake, hashbrowns, and choice of toast or biscuit, $11.

Bread Winners Cafe
Dallas-born chain was doing brunch before brunch was a trend. Founded in 1994, the chain, with four locations in Uptown, NorthPark, Plano, and Allen, has ebbed and flowed in recent years but the original location at 3301 McKinney Ave. is still the birthplace of brunch and remains a weekend draw.
Bread Winners has the usual eggs, omelets, benedicts, and waffles — but they also keep a well stocked bakery case. The point is to order a breakfast item — say, the Normandy French toast stuffed with cream cheese and raspberry jam — then pile a cinnamon pecan roll on top.
Bacon & eggs with potatoes or grits and toast or biscuit, $17.

Broken Yolk
Breakfast chain founded in San Diego in 1979, featured on The Travel Channel’s Man vs Food, has 41 locations in five states including a location in McKinney that opened in 2024.
Fans like their benedicts, hefty 12-oz mimosas, bloody Mary flights, soups, and baked goods. They incorporate dishes to accommodate local tastess such as tres leches French toast.
Bacon, eggs, hashbrowns, and toast: $15.

360 Brunch House
Local chain founded in 2019 by siblings Nik Elezi and Ruki Salihi has two locations — Mockingbird Station in Dallas and Heritage Trace Parkway in Fort Worth — with a third planned for Frisco.
The menu here is especially global-inspired, featuring a Mexican omelet, chilaquiles, a Korean bowl, and lamb chops & waffles.
Bacon, one egg, potatoes, & toast: $14.

First Watch
Breakfast and brunch concept founded in California in 1983 made its DFW debut in 2016, and now has 22 locations.
Their wide-ranging menu is healthy-leaning, with lemon ricotta pancakes, avocado toast, power wrap, and many juices. But the signature is the "million dollar bacon" with brown sugar, black pepper, cayenne pepper and maple syrup.
Bacon & eggs with toast & potatoes: $14.

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Hash Kitchen
Arizona-based concept founded in 2015 by chef Joey Maggiore has a dozen-plus locations in Arizona, Utah, and Texas, including one in DFW that opened in Fort Worth in 2024.
Sassy concept has a fun, outrageous party flair with disco balls and DJs, plus an over-the-top menu with eight hash options, candy-topped doughnuts, and birria bao buns. Drinks include a build-your-own Bloody Mary bar and cereal shooters served in an edible cookie shot glass.
Bacon & eggs with pancakes: $17.

Keke's Breakfast Cafe
Sibling to Denny's founded in 2006 made its DFW debut in 2024, with six locations in Dallas, Fort Worth, Grand Prairie, Plano, and McKinney.
Denny's acquired Keke's in 2022 to serve as their entry into brunch. Noteworthy dishes include seven waffle options and numerous stuffed French toasts with cream cheese and choice of filling such as apple-cinnamon or banana-caramel-pecan.
Two eggs with home fries or grits and toast or English muffin: $10.49.

Snooze
Denver chain founded in 2006 is a legend in the brunch realm, with its retro-hipster vibe and bodacious brunch cocktails. They have 69 locations across 10 states with a major presence in Texas including six locations in Dallas-Fort Worth that have opened since 2018.
Snooze is quintessential Colorado with a strong eco-friendly stance, and lots of healthy and vegan dishes. Their signature is pancakes: from inventive flavors such as pineapple upside down pancake to a pancake flight trio.
Bacon, 3 eggs, hashbrowns, & toast: $13.

Urban Egg House
Small chain founded in Colorado in 2012 with 11 locations opened its first location in Texas in Fort Worth's Alliance area in June.
Menu boasts Southern and Mexican influences with biscuits & sage sausage gravy, chilaquiles, breakfast tacos, and shrimp & grits.
Bacon, 3 eggs, hashbrowns, & toast: $14.

Yolk
Brunch chain founded by visionary Taki Kastanis in Chicago in 2006 has 14 locations, four in DFW: Dallas, Preston Center, Fort Worth, and Las Colinas.
Everything's a little larger than life at this brash chain: five egg omelets, cheesy grits, a breakfast mac & cheese, and a French toast made with red velvet cake stuffed with cream cheese topped with strawberries and whipped cream.
Eggs with pancakes and choice of hashbrowns or cheesy grits: $13.