Viral News
Viral critic Keith Lee swings back through Dallas to sell Microsoft AI
TikTok-famous food critic Keith Lee is back in Dallas, this time helping Microsoft sell AI products.
Lee is the viral sensation who caused a stir when he came through Dallas in February, eating at local restaurants and drawing attention to local restaurants he felt were deserving.
Now Lee has partnered with Microsoft in a project called "The Reheat," which revisits three Black-owned restaurants across the U.S. — Pretty Soul Kitchen in Las Vegas, Brunchaholics in DeSoto, and Monday in New Orleans — whose business skyrocketed after Lee’s reviews.
The goal seems to be to show how Microsoft products can help them deal with the surge in business.
According to a release, it's a three-part series whose first episode debuts on June 10 with a visit to Pretty Soul Kitchen. Episode No. 2 is Brunchaholics, although no run date is yet specified.
Brunchaholics is a Cajun-Creole brunch spot in DeSoto whose catfish and Soul Food Burrito — with fried catfish or chicken, mac & cheese, yams, and collard greens wrapped in a jalapeño tortilla — earned Lee's raves.
Microsoft staffers show restaurateurs how to use Microsoft tools such as CoPilot, which processes emails. Here is a completely natural-sounding endorsement from Jessie Washington, co-owner of Brunchaholics.
“I have needed ways to stay organized to keep up with the demand," Washington says. "The Reheat with Keith Lee and Microsoft gave me the opportunity to see how AI can help me as an entrepreneur manage my business more efficiently. The fact that Copilot is integrated into the apps I use all the time is a gamechanger, and knowing more about how I can work alongside AI to support me will allow me to focus on other important things to continue to grow Brunchaholics."
Hopefully the appearance gives Brunchaholics another flurry of customers. No word if they signed up for CoPilot, which costs $30 per month.