Supermarket News

Kroger supermarket chain to open 3 new stores in Dallas area

Kroger store exterior

Courtesy of Kroger

The Kroger Co. plans to open three new Kroger Marketplace format stores in North Texas. They're revealing two of the three locations with the third to be divulged at a later date.

The two cities they're revealing are Fate and McKinney. According to a release, all three projects — including the mystery third location — will break ground in 2026. Further details on each location will be shared when the groundbreaking dates are announced. Why must they tease us so?

“Kroger is working hard to keep pace with North Texas’ explosive population growth, ensuring communities have access to fresh, affordable groceries and essential items,” said Kroger’s Texas Division president Rudy DiPietro in a statement. “As new communities continue to emerge, these new stores will provide what the community has come to expect from Kroger – full shelves, where everything is fresh and our people are friendly.”

Kroger has been on an opening spree: In October 2025, the company opened its newest Kroger Marketplace store in the Bonds Ranch area of Fort Worth at the northeast corner of Bonds Ranch Road and Highway 287.

Three new Kroger Marketplace stores are currently under construction and expected to open in 2026 and early 2027 in Little Elm, Anna and the Sendera Ranch community of North Fort Worth.

Kroger Marketplace format stores are multi-department stores offering full-service grocery, pharmacy and expanded general merchandise including outdoor living products, electronics, home goods, toys, and more. Marketplace stores typically range in size from 99,000 to 130,000 square feet.

Kroger currently operates more than 100 stores in North Texas and East Texas and more than 210 stores throughout Texas. In 2022, Kroger opened a Fulfillment Center in Southern Dallas to focus solely on the growing demand for grocery delivery service. Over time, the company has expanded delivery options in North Texas with Instacart, Uber Eats and Door Dash to serve an ever-increasing digital audience and more remote communities without the need for brick-and-mortar stores.

Kroger also offers customers additional Texas-sized savings and rewards on top of lower-than-low prices at Kroger.com or on the Kroger app, where there are more than $600 in digital coupons available every week.

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Lobster Roll News

Famous lobster sandwich shop rolls into Dallas near Victory Park

Mason's

Mason's Famous Lobster Rolls

A restaurant centered on lobster rolls is coming to Dallas: Called Mason’s Famous Lobster Rolls, it's a chain based in Maryland and will open its first location in Dallas in The Union building at 2301 N. Akard St. #260, near Victory Park in a space previously occupied by Creamistry, an ice cream chain.

Mason’s Famous Lobster Rolls was founded in 2014 by Dan Beck, a former restaurant seafood buyer who opened his first location in Anapolis, Maryland. He began franchising in 2016. Once Dallas is open, the chain will have 37 locations, mostly up and down the East Coast, although none actually in New England. There is, however, one in Austin which opened in 2021.

The menu is centered on lobster rolls with five varieties that include both Maine and Connecticut styles:

Maine lobster roll with mayo and lemon butter
Connecticut roll with butter
Lobster salad roll, in which lobster is tossed in mayo with diced celery
Lobster BLT roll, with bacon
Bar Harbor, which has more lobster including a lobster tail

They also do a variety of other seafood rolls such as a crab roll, a crab cake roll, and a shrimp roll — all of which are served in a New England-style hot dog bun whose opening is on top of the bun rather than on the side, providing a better vessel for whatever is ladled into the bun.

Prices range from $17 to $27.

Other menu items include New England clam chowder, lobster bisque, and lobster mac & cheese.

The concept comes to Dallas via franchisee Thu Bui who discovered the concept while visiting the location in Austin.

"Just over a year ago, I tasted my first Mason’s Famous Lobster Roll, and I knew that I needed to bring their freshness and quality back home to Dallas,” Bui says. “It was unlike anything I’d ever tried before with the Mason’s New England Split Top roll and the high-quality lobster. I am excited for the Dallas community to experience their own taste of Maine with all of our delicious menu items whether they’re a lobster lover or they’re trying it for the first time!”

The Dallas location will celebrate a grand opening on December 13 with various giveaways including the opportunity to win free lobster rolls for a year.

One might think that a restaurant chain dedicated entirely to lobster rolls would be a one-of-a-kind deal, but Mason's actually marks the second lobster-roll chain that has come to Dallas: In November, a chain from Phoenix called Angie's opened its first location in Plano.

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