A California hot chicken chain that's famous for being TikTok-famous is making its Dallas-Fort Worth debut in Carrollton. Called The Red Chickz, it will open at 3204 E. Hebron Pkwy. #220, Carrollton, on Saturday, July 25.

This will be The Red Chickz's second location in Texas, following a restaurant in Cypress, outside Houston.

Founded in Los Angeles in 2018, The Red Chickz serves 100 percent halal chicken with a California twist on Nashville hot chicken, says a release. Halal refers to the method in which the chicken are slaughtered, one that focuses on humane treatment of animals, cleanliness, and acknowledging the value of life.

The Red Chickz menu features chicken sandwiches, tenders, wings, tacos, and loaded fries, with seven spice levels ranging from no heat to extra hot.

Their signature item is the Honey Butter Sandwich, which pairs a Nashville hot chicken breast with honey butter, pickles, and slaw on a brioche bun. Other menu standouts include a French Toast Sandwich, Nashville Hot Chicken Tacos, cauliflower for vegetarians, plus sides such as cheese curds, corn ribs, mac and cheese, and seasoned fries.

They also offer a range of sauces for dipping, including Comeback Sauce, Honey Butter, Smoky Honey Mustard, and Homemade Buffalo Sauce.

The Carrollton restaurant is owned by franchisee Nazar Osman, an entrepreneur from Northeast Africa, who moved to the United States in 1992. He says he plans to open two more locations around Dallas.

CEO and co-founder Shawn Lalehzarian says the success of the Cypress restaurant made expanding further into Texas a logical decision.

"The incredible response we've seen in Cypress confirmed Texans have a strong appetite for bold flavors, quality food, and memorable dining experiences," he says in a release. "As the Dallas-Fort Worth region continues to attract new residents, businesses, and investment from across the country, Carrollton is a natural next step for our expansion."

Part of the chain's appeal comes from its modern social media strategy. Rather than relying on traditional advertising, The Red Chickz built its brand through TikTok videos showcasing the crunch, texture, and spice of its chicken, often tapping into viral trends and encouraging customers to create their own content.

Some (ie, those who don't work in traditional media) might say the strategy has paid off: The chain has amassed more than 1.2 million TikTok followers and recently was named a finalist for the 2026 Chicken Marketer of the Year award.

Similarly, their strategy to build buzz around the Carrollton store seems to have been to invite influencers to post videos of chicken being dipped in giant buckets of sauce, like this one and this one and this one and this one. Yummy!

To celebrate the grand opening in Carrollton, the first 150 customers on July 25 and 26 will receive a free Honey Butter Sandwich with a purchase, and all guests will get 25 percent off their order during opening weekend. Sauce for everyone!