A cowboy-themed sports bar with bikini-clad servers is coming to The Colony: Rowdy Cowboy, a high-energy sports bar and restaurant with a "new country" vibe, will open in The Colony, at 5005 SH 121 #101, near Grandscape. According to a release, it'll open on October 24.
"We’re thrilled to bring our elevated Texas cuisine and sports bar experience to The Colony," says general manager Mackenzie Feland in a statement.
It's a second location of Rowdy Cowboy, which opened its first location in Grapevine in July 2024, and takes over a space previously occupied by Knockout Sports Bar. It was also at one point going to become a sports bar called Playmakers 88 by Michael Irvin, which sadly never came to pass.
But one thing that Rowdy Cowboy has which Michael Irvin does not: the Rowdy Cowgirls — women servers willing to wait on customers in the skimpiest of bikinis.
Rowdy Cowgirls at Rowdy CowboyRowdy Cowboy
In addition to the Cowgirls, Rowdy Cowboy has 32 beers on tap, 35 bourbon and whiskey selections, tequila, cocktails, and 70 large screen TVs.
Their chef has more than 30 years in the restaurant industry, and goes by his first name only: Executive Chef Pepe.
"We’re not just another sports bar serving 'okay' food," Chef Pepe says. "Every dish we serve is big on flavor and true to Texas - hearty, handcrafted, and made from scratch."
The menu is a Southern and Tex-Mex twist on bar food with Burnt Ends Jalapeños, the Rowdy Ribeye, and Butter Cake. Weekday specials include the Friday Lunch Ribeye, a 12-ounce ribeye with sides for $20, and Monday Medallions, a bacon-wrapped filet and two sides for $15.
The 7,000-square-foot venue features reclaimed oak barn wood walls, a 44-foot white oak bar etched with Rowdy Cowboy logos, and cowhide barstools. A red channel-letter sign with Edison bulbs stretches behind the bar and there's a Texas flag installation on the ceiling.
It won't end at The Colony: Rowdy Cowboy is opening a third location in Round Rock in early 2026.
