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Tea news

Society Bakery prospers with tea and lunch at new East Dallas location

Catherine Wendlandt
May 1, 2024 | 3:08 pm
Society Bakery tea

Society Bakery and Tea Room

Society Bakery

Late in 2019, Society Bakery owner Roshi Muns reached out to tea sommelier Emily Cassady. The pair were longtime friends. Their children went to the same school, and Cassidy was a regular at Muns’ popular Lower Greenville bakeshop. When Muns called, “I thought she was just gonna ask me ‘what teas to put on my menu,’” Cassady says. “Instead, she was like, ‘I have this idea. Do you want to go in on it?’”

That idea was to add a full-blown tea service to the bakery’s offerings. Within a few months, they had it up and running, and last December, the friends-turned-business partners went all in with a brand-new bakery-dining-tea-room at the Skillman Live Oak Center in East Dallas called Society Bakery and Tea Room.

Muns started Society Bakery out of her house in 2003. After noticing all the repeat customers, she opened a brick-and-mortar on Lower Greenville. Over the years, the bakery gained popularity with East Dallas locals and national notoriety, making an appearance on Food Network’s Dallas Cakes in 2018. As the bakery grew, Muns moved to a larger location at 3610 Greenville Ave. in 2014.

And as Society became more popular, people began asking to host parties at the bakery. “That was the missing piece of the puzzle,” Muns says. She knew pastries, of course, but drinks and teas were a totally different story. So she called Cassady, who’d recently donated a tea party in their school auction. “I needed more brain power,” Muns says.

The pair launched their new tea service in January 2020. When the pandemic hit a few months later, Muns took that time to continue perfecting her recipes. They also packed up to-go tea party boxes, which proved popular with customers.

Last year, Society was coming to the end of its 10-year lease on Lower Greenville, and Muns and Cassady knew they wanted to move. They needed more room to host tea parties and to set up a dining room along with the bakery. The 3,069-square-foot space on Skillman was a perfect fit, Muns says. It was still in East Dallas, near their customer base. It was a corner shop, and it had two entrances already—one for the bakery and one for the new dining room.

But the space, which had formerly been an emergency room clinic and had a giant fish tank in the area destined to become the event room, needed extensive renovations. They tore up everything and built out a kitchen. They hired interior designer Deborah Walker to help them give their moody, elegant new dining room and bar, plus the sunny, airy event room, a French-inspired feel. After about nine months, but what “felt like 500 years,” says Cassady, Society Bakery + Tea Room officially opened just a few days before Christmas last December. They didn’t do much to broadcast the opening, however. Instead, Muns says they wanted to grow their business organically, work out the kinks, and flesh out the tea and lunch menus.

The lunch menu is mainly soups, salads, and sandwiches, like their popular chicken salad. They plan to add additional items, including a quiche and more salads, Muns says. Their classic afternoon tea, priced at $70, has three courses: sandwiches, scones, and desserts, plus two tea pairings. They plan to add more tea service options, including cream tea and dessert tea services. Many of the bakery’s longtime favorites, like the petit fours and M&M cookies, are still on offer, natch. But they have new offerings including a triple berry cake and a chocolate chip cookie dough croissant that Cassidy begged Muns to make.

They opened with the idea of becoming a party space, and now they’re booked out through the end of May with bridal showers, baby showers, and graduation parties in their event room. (Because of all the events, on the weekends it’s best to make a reservation on Resy for lunch service, but walk-ins are welcome, Muns says.)

And Muns and Cassady have more events in the works. Society Bakery will host a ticketed Mother’s Day brunch in partnership with the Swiss Avenue Historic District Home Tour> May 12. They also plan to develop themed tea events with specialty menus. Earlier this month, a Taylor Swift-themed event, called Swift Tea (a play on what the popstar’s fans call themselves, “swifties”), sold out. “They really seem to resonate with people,” Muns says of the themed teas. The whole experience of a tea service, she explains, is meant to be “a sense of escapism and to slow down.” Just like the bakery.

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West Dallas gets new Spanish-Peruvian restaurant with big-name chef

Luciana Gomez
Sep 18, 2026 | 4:27 pm
Ulloa's
Photo courtesy of Ulloa's
Paella will be on the menu.

A new restaurant with a high-profile culinary director will bring Spanish and Peruvian flavors to West Dallas: Called Ulloa’s, it is coming to 727 Fort Worth Ave., with a projected opening in March 2027.

The concept is from philanthropists Susan and Woodrow Gandy, who were previously investors in the historic Belmont Hotel just around the corner. They've teamed up with Dallas celebrity chef Kent Rathbun as culinary director, along with Christopher Tunnell as general manager to lead the front of the house.

Rathbun is a name Dallas diners know well, with a resume that includes The Mansion on Turtle Creek, the Landmark Restaurant at the historic Melrose Hotel, Seventeen Seventeen at the Dallas Museum of Art, Abacus, Jasper's, Rathbun’s Blue Plate Kitchen, and more. He's won numerous awards and made multiple appearances on Food Network. He was most recently behind the launch of On The Rocks, an Italian bistro in Burleson.

Kent Rathbun Chef Kent Rathbun will be the culinary director of Ulloa's. Photo courtesy of Kent Rathbun

Tunnell’s background spans both culinary direction and front-of-house operations. He worked at Los Angeles hot spots Ketchup, Geisha House, and Les Deux, as well as the Mandalay Bay and The Mirage in Las Vegas, before moving to Dallas to open The Mexican, the upscale restaurant in the Design District.

“I am truly excited to partner with Chef Kent Rathbun, whose reputation is amazing — not only in the DFW Metroplex, but in the culinary world,” Tunnell says. “He has been with this project since the beginning, helping develop it; this will be a very chef-driven, culinary-forward restaurant.”

The team's vision for Ulloa’s is both culinary and urban, with hopes of anchoring the corridor and attracting other businesses to Fort Worth Avenue — a stretch connecting downtown Dallas with Oak Cliff that remains somewhat underdeveloped despite its panoramic skyline views.

The restaurant is named for Spanish explorer, astronomer, and scientist Antonio de Ulloa, who spent extensive time in the Mexican peninsula before becoming Louisiana’s first governor. During his travels, Ulloa documented a fogbow — a circular rainbow formed when sunlight meets mist that causes silhouettes standing between the sun and fog to appear ringed in light, a phenomenon known today as “Ulloa’s Rings.”

That vibrant phenomenon inspired both the restaurant's identity and logo. The concept promises "bold, worldly flavors in a welcoming neighborhood setting inspired by exploration and discovery,” the owners say.

Ulloa's Rendering of Ulloa's.Rendering courtesy of Ulloa's

While the menu remains in development, Tunnell describes the culinary direction as “Spanish soul with a Peruvian heart.” The kitchen will merge the coastal flavors of both traditions — ranging from paellas and ceviches to crafted cocktails and signature adaptations by Rathbun.

The 200-seat, two-story space will feature a downstairs dining room, a large bar, and an outdoor patio. Upstairs, plans call for a secondary bar, a private dining room, a patio, and an expansive balcony patio, offering views of the city's skyline and of the Margaret Hunt Hill and Margaret McDermott bridges.

While the upstairs space will be available for private events, the owners intend for it to operate primarily as an organic extension of the main restaurant. The buildout will include a guest elevator along with ample parking, including both self-parking and valet options.

The team says the restaurant will have have an aesthetic that's “warm, theatrical, generous, elegant but alive, with the energy of a great Spanish tapas bar and the soul of Peruvian hospitality.”

Ulloa’s plans to launch with dinner service first, followed by lunch and weekend brunch.

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