The Dallas party of the year is packing up and moving to Frisco. Cattle Baron's Ball 2020 will take place at The Star in Frisco — home of the Dallas Cowboys — with country star Dierks Bentley as the Main Stage entertainer.
The big announcements were made at a private party, which was streamed live through Facebook, the night of January 10.
Also on the bill is country singer-songwriter Cole Swindell, who will take the Live Auction Stage for a performance during the VIP party. Emerald City Allstars will perform at the after party.
The 2020 Cattle Baron’s Ball will take place October 17 in the bustling city north of Dallas. For many years, the event has taken over Gilley's Dallas, where a crowd of 3,000 revelers has filled every room.
Event chairs Diana Hamilton and Heather Randall have chosen a theme "Just Livin': Take Cancer by the Horns" for the 46th annual gala.
The theme comes from lyrics in Bentley's hit song "Living," from his newest Album, The Mountain. It's the multi-platinum singer-songwriter's 19th No. 1 hit.
In a recorded message played during the reveal party, Bentley — a multiple Grammy nominee and CMA Award-winner — said, "Lookin' forward to seeing y'all October 17 of 2020 for the world's largest single-night fundraiser for the American Cancer Society. So excited to be playing this year ... Let's all join together and take cancer by the horns."
Since 1974, the Cattle Baron’s Ball has raised more than $85 million for the American Cancer Society in North Texas. The ball is the largest single-night fundraising event for cancer research in the world.
The 2019 ball, which featured last year's CMA Entertainer of the Year Keith Urban and country legend Travis Tritt, raised more than $3.9 million for American Cancer Society.
Sponsorship and underwriting information may be found at www.cattlebaronsball.com.