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    Denim & rhinestones

    Dallas Cattle Baron's Ball 2024 wrangles record $7.1 million

    Stephanie Allmon Merry
    Nov 7, 2024 | 12:32 pm

    Cattle Baron's Ball 2024 chairs Marjon Henderson and Lora Farris had chosen the theme "New Horizons" for their Carrie Underwood-headlined event. By the end of the night, they'd changed their anthem to her hit "Blown Away."

    "We just broke every record!" Henderson enthused as she passed out hugs during the live auction.

    The big record they were going for was $100 million - a grand total raised in all 51 years of Cattle Baron's Ball. Entering the night, they only had a couple million to go. No sweat for this event. And, they made it.

    Henderson and Farris revealed on November 6 that the grand total raised at the 2024 ball was (drumroll, please) $7,122,663.

    Cattle Baron's Ball is the largest single-night fundraiser in the nation for cancer research through the American Cancer Society.

    It's also Dallas' biggest party of the year.

    Dallas Cattle Baron's Ball 2024Cattle Baron's Ball chairs Lora Farris and Marjon Henderson with some special four-legged guests at the entrance.Photo by Haynsworth Photography

    On Saturday, September 28, more than 3,000 party-goers, cowgirl'd and cowboy'd up in their Western-glammy best, descended from party buses and rideshare SUVs to the grounds of Southfork Ranch in Parker. Henderson and Farris, along with their volunteer committee 100 women strong, greeted guests on the famous grounds of the TV show Dallas, site of the first Cattle Baron’s Ball in 1974.

    An exclusive VIP party, presented by Anne Davidson inside the Southfork Ranch Event and Conference Center, got the evening off to a festive start. Mistress of ceremonies, NBC 5's Deborah Ferguson, gave a hearty welcome and introduced '90s country tribute band Straight Tequila Night to the stage.

    Early arrivals got the first chance to sip the night's signature “Cowboy Casanova” and "Take the Wheel" cocktails, featuring Grey Goose Vodka and Patron Cristalino Tequila, respectively. Longtime CBB-ers know to pace themselves when it comes to food; the entire night is a frenzy of glorious gluttony (keep reading). VIPs nibbled on lobster quesadillas, mini grilled cheese, bacon-wrapped jalapeno popper bites, Dublin Dr Pepper short ribs, Frito pie, and more.

    Dallas Cattle Baron's Ball 2024

    Photo by Haynsworth Photography

    Ball chair Lora Farris looks on during the auction.

    At 7 pm, the masses arrived and the party really got started. It was a picture-perfect fall evening to take a Ferris wheel ride at sunset or pose for souvenir photos at one of the many interactive photo booths around the grounds.

    Each room inside the Conference Center was buzzing with activity. The main event, as always, was the enormous silent auction. Bidders browsed and bid via smartphones for hundreds items from local retailers, restaurants, exquisite jewelry and fashion, trips, home decor, sports and music memorabilia, and more. The showpiece of the room was a stunning blue gown by Dallas designer Ese Azenabor, up for auction and bought for thousands.

    For the first time ever, Neiman Marcus sponsored a "Glam Room," where guests could get get makeup touch-ups, enjoy a trendy Hugo Spritz cocktail, and enjoy Neiman Marcus' famous chocolate chip cookies. Next door, folks could shop for boots, cowboy hats, and jewelry at the event's first-ever Marketplace. (Considering everyone was wearing some combination of boots, jewelry, or hats, the room stayed impressively full of people trying on and buying.)

    The Casino stayed busy, and so did a Mizzen + Main Sports Lounge next door. Note to next year's organizers: Stock up on the White Rhino espresso martinis. Fans remembered the hand-shaken delights from last year, the line stayed long, and supplies ran out early.

    Time for more food. Vestals Catering served up an outdoor buffet as big as Texas: smoked bistro filet; smoked and jalapeno sausages; spicy peach-glazed chicken thighs; butternut squash, kale, and mushroom enchiladas; Texas caviar, cobbler with Blue Bell ice cream, and more.

    Dallas Cattle Baron's Ball 2024A getaway to Mexico was one of several fabulous trips auctioned off for thousands.Photo by Haynsworth Photography

    At 8:15 pm, Cowgirl bell-ringing baronesses signaled it was time for the live auction to begin. Led by lively auctioneer Letitia Frye (herself a cancer survivor, she announced), this year's jaw-dropping prize packages and fantasy trips included a Napa wine weekend (sold for $55,000); best seats in the house for the forthcoming Carrie Underwood concert (sold for $75,000) and an "Ultimate Tailgate" with Troy Aikman (sold three times for $75,000).

    Each year, one of the most coveted auction items is a wine dinner prepared by some of Dallas' finest chefs — including Kent Rathbun and Dean Fearing. Two dinners were sold for $200,000 each, bringing in a record-breaking total of $400,000.

    A “paddle raise” initiative around the room raised an additional $1 million to name a grant in honor of Kace Phillips, a Dallas resident and CBB supporter who died of glioblastoma last January. His wife, Claire, and their young children appeared on stage to remember him and encourage the fundraising.

    Finally, it was time to head into a sprawling tent for headliner Carrie Underwood. Making their way across the grounds, patrons picked up portable “concert snacks” including dill pickle popcorn, rosemary potato chips, and ginger molasses cookies.

    Dressed in black sequin shorts and denim-rhinestone jacket, Underwood played a high-wattage show for more than an hour. The crowd crooned along to her biggest hits, from "Church Bells" to "Cowboy Casanova" to "Before He Cheats," and threw their hands into the air, church revival-style, for "Jesus Take the Wheel." Her cover of Guns 'N Roses "Paradise City," for which she shed her denim jacket and head-banged her long blond hair, got the audience rocking along, too.

    Dallas Cattle Baron's Ball 2024The crowd gathers inside the concert tent for the Carrie Underwood show.Photo by Haynsworth Photography

    Those who wanted to catch early Ubers home ended the night there, while those who wanted to make a late night of it gathered back inside on the dance floor beneath the Live Auction stage, where Manhattan Orchestra band revved up the after-party until 2 am.

    And, oh yes, there was more food for late-night revelers: breakfast tacos; a deep-fried station of tater tots, fried pickles, and onion rings; burgers, and sliders. And for good measure, a Raising Cane's food truck showed up with chicken fingers, too.

    Going into the 2024 event, Cattle Baron’s Ball had raised more than $98 million since its inception in 1974. The November 6 check presentation for more than $7 million no doubt had the beneficiaries singing "Blown Away."

    ---

    The story originally was published on October 2, 2024. It was updated with the total amount raised on November 7, 2024.

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    Dallas' biggest party

    Dallas Cattle Baron’s Ball '25 fires on all cylinders with Post Malone

    Stephanie Allmon Merry
    Oct 28, 2025 | 1:50 pm
    Dallas Cattle Baron's Ball 2025
    Photo by Nate Rehlander
    Mike O'Malley, Madison Sieli

    A weekend deluge tried its best to bring the 2025 Dallas Cattle Baron’s Ball to a screeching halt. But co-chairs Nina Sachse, Courtney Derderian, and their pit crew of hundreds had been working with the theme “All Cylinders” for over a year. Rain wasn’t going to slow them down now.

    Neither were guests’ spirits dampened as they arrived on Saturday, October 25 to find much of the Southfork Ranch event grounds tented. Volunteers helpfully pointed out on maps which features had moved under cover. Well-defined walkways helped avoid the deepest mud puddles.

    Like magic, a golden sunset peeked out in time for evening selfies in front of the iconic Cattle Baron’s Ball Ferris wheel. Not a single raindrop fell after the party began.

    Dallas Cattle Baron's Ball 2025 The rain stopped in time for a perfect sunset behind the iconic Ferris wheel.Photo by Nate Rehlander

    Cattle Baron’s Ball is known officially as the world's largest single-night fundraiser for the American Cancer Society and unofficially as Dallas’ biggest party of the year. The 52nd edition welcomed 3,500 guests - a sell-out crowd that was noticeably younger than in years past.

    That was, no doubt, in part to the 2025 featured entertainer, Post Malone. The rapper-rock ‘n roller - a global superstar but a relative country music newcomer - brought a distinctly edgier vibe to the traditionally Western-glam hootenanny. (Back to him in a sec.)

    Mistress of ceremonies Deborah Ferguson welcomed early arrivals to a VIP party presented by Anne Davidson inside the Southfork Ranch Event and Conference Center. Singer-songwriter Chandler Walters entertained while VIPs noshed on sliders, quesadillas, and Dr Pepper short ribs, and got their first sips of Grey Goose Blackberry Lemonade - the hit signature drink of the night. (Although those who really knew what they were doing zoomed first to the White Rhino Espresso Martini bar in the casino before the long lines formed.)

    At 6:30 pm, the masses arrived and the event revved up to full throttle. One reason Cattle Baron’s Ball is such a bucket-list ticket is that it’s a mega-night with so much to do in so many places. You could spend six hours there and miss entire rooms. Pacing and exploring are important.

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    Linger too long in the Champagne & Caviar lounge inside the Mary Kay Glam & Swag room and you see later on Instagram that you missed the Neiman Marcus Elevator Gallery (featuring a replica of the iconic Neiman’s Downtown elevator). Stay loyal to the Hugo Spritz bar - your favorite last year - and find out you’ve missed out entirely on an Irish Coffee bar.

    Cattle Baron’s Day is also not a good day for an Ozempic microdose. Eating all night long is key to the experience. Vestals Catering prepared a dinner buffet of salads, jalapeno tamales, macaroni, chicken sausage, prime beef brisket, and all sorts of mini desserts. Also on offer: Frito pie-in-a-bag, smoked chicken wings, Fletcher's Corny Dogs, and so much more. Concert munchies and late-night sliders and tacos helped nourish those who’d gotten a bit too Grey-Goosey in the wee hours.

    As people perused the giant silent auction, bought raffle tickets, and tried their luck in the casino, the marching band from Post Malone’s alma mater, Grapevine High School, marched through the crowd to corral everyone to the Live Auction room.

    Self-described “auction-tainer” Letitia Frye got the room to quiet down for a tribute to Jacque Wynne, the co-founder of Cattle Baron’s Ball who'd recently lost her own battle with cancer. "We're gonna honor our beloved Jacque Wynne and break every record tonight," Frye announced.

    Dallas Cattle Baron's Ball 2025 Ethan Sanford and Nina Sanford remember their late young daughter, Ceci.Photo by Nate Relander

    In another emotional moment, Dallas couple Nina and Ethan Sanford talked lovingly of their young daughter Ceci, who died of a rare spinal tumor. They inspired this year’s “paddle raise,” which brought in hundreds of thousands for ACS.

    The live auction, chaired by Katy Brooks and Emily Hill, featured jaw-dropping experiences, jewelry, artwork, and many luxury trips (American Airlines donated over 3 million miles). Auctions can be tough these days; folks are holding onto their money tighter than bull riders strapped in for 8-second rides. Frye challenged the crowd to bid enthusiastically.

    Some of the highest-bid items included a Givenchy experience at Paris Fashion Week (which went for $200,000) and a Carolina Herrera experience in New York City ($90,000); an excursion at Trident Ranch (two sold for $100,000 each); trips to Punta Mita ($80,000), Hawaii ($50,000), Big Sky ($55,000), and England ($40,000). A chance to play golf with Cowboys QB Dak Prescott and his fiancee nabbed $20,000; and a big dinner prepared by Dallas' top chefs, led by Kent Rathbun, sold twice - first for $100,000 and again for $75,000.

    Dallas Cattle Baron's Ball 2025 Kristi Leatherman and Skyler Baty drum up support for a live auction item.Photo by Tamytha Cameron

    Finally it was time to head into a sprawling tent for headliner Post Malone. For about an hour-and-a-half, he ran through his hits including “Rockstar,” “Sunflower,” “Congratulations,” “Better Now,” and country bangers “Pour Me a Drink” and “I Had Some Help,” as the crowd sang and bopped along.

    Between songs, he surely broke records for the number of F-bombs dropped on stage at a Cattle Baron’s Ball. While there might have been some turquoise necklace-clutching from those not familiar with his shows, it was easy to recognize the genuine sentiments underneath the colorful language.

    “I f---ing love you so much,” he said of the crowd, of DFW, of Grapevine High School, of the mission of the American Cancer Society, and of his beloved Dallas Cowboys.

    While Posty barely let go of his Red Solo Cup all show, to the relief of the folks from American Cancer Society, did not smoke on stage (as he is known to do).

    Dallas Cattle Baron's Ball 2025, Post Malone Post Malone with his Red Solo Cup on stage.Photo by Adam Degross

    Those who wanted to make a late night of it trudged through mud, back to the dance floor beneath the Live Auction stage, where Emerald City Band kept the after-party going past 1 am. Outside as people waited for their ride shares, they snagged chicken fingers from Raising Cane’s truck (which happens to be one of Post Malone's well-known faves, too).

    Spotted in the crowd were Kameron Westcott, Porschla Kidd, Jessica Nowitzki, Kimberly Schlegel Whitman, Kari Kloewer, Krystal Davis, David Gilberg, Nelson Beville, Courtney Gilberg, Eric Webber, Fallon Bock, Blake Griffin, David Nash, Lisa Zabelle, Brooke del Tufo, Miles Parker Trapp Danielson, Talley Pike, Daniel Fitzgerald, Anne Davidson, David Timmins, Dawn Estes, Deborah Metrick, Marc Metrick, Isabell Novakov Higginbottom, Andrea Cheek, Marjon Henderson, Lora Farris, Jamie Charles, Ian Charles, Jane Humphrey, Catherine Woodall, Lawrence Bock, Katy Bock, Max Clark, Sharon Lee Clark, Mike O'Malley, Madison Sieli, Nik Simon, Patricia Quirino, Mike McGuire, Sophie McGuire, Maddy McGuire, Natalie McGuire, Pete Foster, Tanya Foster, Kristi Leatherman, Skyler Baty, Ruby Sellers, Shannon Sneed, Brandy Derrick, and thousands more revelers and supporters.

    Cattle Baron’s Ball is the premier fundraiser for the American Cancer Society in North Texas, and has raised more than $105 million since its inception in 1974. The 2025 totals are still being counted, but organizers say the final tally was in the millions.

    Dallas Cattle Baron's Ball 2025

    Photo by Nate Rehlander

    Mike O'Malley, Madison Sieli

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