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    Bye-bye Breastaurant Town

    Bikinis gets wiped off Texas map in favor of family-friendly destination

    Nicole Raney
    Jun 26, 2015 | 12:24 pm

    Bikinis, Texas, is off the map. The town owned by ATX Brands CEO Doug Guller is returning to its roots and original name of Bankersmith, Texas.

    ATX Brands, owner of Bikinis sports bar and the Texas franchise of Gino's East, unveiled the new identity this week, signaling a shift from gimmicky "breastaurant" attraction to quaint Hill Country town.

    Guller snatched up the ghost town of Bankersmith — located 10 miles from Fredericksburg and six miles from Luckenbach — in 2012. The Austin entrepreneur saw the municipality as a means to extend his Bikinis brand and "put Bikinis on the map — literally."

    In 2013, Bikinis, Texas opened with much fanfare; Carmen Electra was even at the grand opening to have her breast imprint inducted into the Bikinis Hall of Fame. However, the concept was met with much opposition, and after a couple years, Guller has decided to make nice with his neighbors.

    "We want a long-term relationship with Fredericksburg, and after working with the community for over two years, we feel changing the name was necessary and want to take it back to its grass roots," Guller explained in an email statement.

    The town is now being billed as a hot spot for vacations, private events and Hill Country charm. "We're really excited to reveal Bankersmith, and everything it has to offer, to the surrounding community," said Guller. "Bankersmith has evolved into the perfect destination for day trips, weddings and so much more."

    The main attraction is Bankersmith Hall, which will regularly host Texas country acts. The town also has four bars and an outdoor stage. It can accommodate around 3,000 guests. The new Hill Country destination is open to the public Friday and Saturday, noon to midnight, and Sunday, noon to 10 pm.

    Goodbye, Bikinis, Texas.

    Waitress at Bikinis Sports Bar & Grill
    Bikinis Sports Bar & Grill Facebook
    Goodbye, Bikinis, Texas.
    unspecified
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    BBQ NEWS

    Hard Eight BBQ chain to open first location outside of North Texas

    Brandon Watson
    Mar 23, 2026 | 9:01 am
    Hard Eight BBQ
    Hard Eight BBQ/ Facebook
    Hard Eight BBQ is opening its first San Antonio joint.

    Popular chain Hard Eight BBQ is exporting its smoked meats and sandwiches to San Antonio, marking the restaurant's first location outside of North Texas.

    Hard Eight BBQ is set to open at The Rim retail development, at 17907 IH-10 W. in San Antonio, later this year.

    Hard Eight, H8 for short, is based in Stephenville and has four additional locations across the Dallas-Fort Worth: in Coppell, The Colony, Roanoke, and Burleson. It’s the type of neighborhood restaurant locals take out-of-towners to, with a large cafeteria-style line. It reportedly doesn’t cook everything according to time-honored techniques, but it does give a taste of Texana.

    The owners have been teasing the joint in a series of social media videos, but have kept quiet on the timeline. Now, new Texas Department of Licensing and Regulation (TDLR) filings say the 17,300-square-foot restaurant aims to finish construction by November.

    H8 sells all the Texas barbecue classics including brisket, sausage, and ribs, but the smoked meats menu goes well beyond with shrimp poppers, sirloin, ham, pork chops, and even thick-sliced bologna available by the pound and in sandwiches.

    The restaurant brings the same range to the sides. Although smoke shack favorites like macaroni ‘n’ cheese, slaw, potato salad, and pinto beans are on the slate, the barbecue joint also dishes out more newfangled dishes like jalapeño cream corn and sweet potato fries. There’s not much in the way of green vegetables, but diners can order a garden salad if they insist.

    Cofounder Chad Decker, with wife Carie and in-laws Vicki and Phillip Nivens, first opened Hard Eight in 2003 in a former Stephenville filling station. His approach to barbecue was formed during his childhood in Llano, he says, where he was exposed to Hill Country methods and traditional German pits.

    Although the quartet had zero experience in running restaurants, they slowly built the concept into a mini-empire through trial and error.

    So far, H8 hasn’t shared an opening timeline, but its most recent Reel suggests some construction is already taking place. A request for more accurate timeline information was not immediately returned.

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