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    On the Road

    Tour LBJ's home and become one with nature in Johnson City

    CultureMap Create
    Jul 11, 2022 | 12:05 pm

    Just under four hours south of Dallas and about an hour west of Austin, on the banks of the Pedernales River, you’ll find Johnson City.

    Clocking in at a grand total of 1,780 people as of the last 2020 census, this Texas Hill Country destination is on the teeny side — but don't let that fool you.

    It has some seriously big personality to go with its small-town charm, plus some presidential cred, too. It’s also known as the gateway to the area’s wineries, including those along the 290 Texas Wine Trail.

    Here’s a short list of more highlights that make Johnson City the place to be.

    See presidential swagger
    While it wasn’t named for 36th President Lyndon B. Johnson, much of his life was spent in Johnson City.

    You can take a driving tour of the LBJ Ranch, making stops at his birthplace, the Johnson family cemetery, and the ranch house known as the Texas White House.

    You can also head to the LBJ State Park & Historic Site for nature trails that wander through pastures with longhorns and bison, along with a living history farm and historic cabins.

    Chase the falls
    The Pedernales Falls State Park is another natural gem, with miles of incredible hiking trails along the river. Just don’t look for a waterfall in the classic sense — here, big rocks interrupt the water, creating cascading horizontal falls.

    Get wild
    Emu, wallaby, buffalo, camels, donkeys, zebras, ostriches, and antelope, oh my! And that’s only to name a few at the Exotic Resort Zoo, where you can get in on guided or choose-your-own-adventure safari tours. You can also get extra wild and stay overnight in one of the eight onsite cabins.

    Witness history and science
    A historic, 1880s-era mill has been converted into a center for exploration and curiosity: the Science Mill. It features more than 50 interactive, world-class exhibits, a 3-D theater, and an on-site cafe that provides an entertaining learning environment for both kids and kids at heart.

    Stay in a lighthouse, a yurt, or a winery
    Johnson City boasts an impressive list of one-of-kind accommodations, including an 86-foot-tall lighthouse at Lighthouse Hill Ranch that sits atop of a 200-foot-high hill. The views are breathtaking from its eight-sided observatory on the fourth floor.

    Also on the ranch is the Arc de Texas, modeled after the Arc de Triomphe in Paris, France, with four well-appointed suites, a rooftop terrace, and more of those glorious 360-degree views.

    Experience glamping at its very finest at Walden Retreats, where luxe safari tents overlook the Pedernales River across 96 acres of private property, which is all yours to explore.

    You can also glamp at Johnny Yurts micro-community, where they have eight yurts onsite, each equipped with its own modern fire pit and wine-barrel hot tub.

    And you’re only steps from Carter Creek Winery Resort & Spa’s vineyard, tasting room, restaurant, and Old 290 Brewery when you stay in one of their beautiful villas. Cheers to that!

    Discover more things to love about Johnson City here.

    Johnson City is a small town with big charm.

    johnson city sign
    Photo courtesy of Visit Johnson City
    Johnson City is a small town with big charm.
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    schedule your pto

    'Hidden gem' Texas city soars onto 2026 top travel destinations list

    Amber Heckler
    Dec 23, 2025 | 3:57 pm
    Downtown El Paso, Texas
    Photo by Grace Estrada on Unsplash
    El Paso was named one of the "Rising Star Destinations" to book for a vacation in 2026.

    A new 2026 Travel Trends Forecast from vacation rental marketplace HomeToGo has unveiled the top U.S. cities that are on travelers' minds for the next year, and one unsuspecting far West Texas city was included on the list: El Paso.

    El Paso was named one of six most sought-after "Rising Star Destinations" in the Southwest and Mountain West regions. Search trends revealed traveler interest in El Paso skyrocketed 191 percent year-over-year, with vacationers pining after "desert landscapes" and "frontier-style towns with modern Western flair."

    To determine where travelers are planning on booking their 2026 vacations, HomeToGo surveyed 1,000 American adults from November 26-28, 2025 to discover which locales offer "both affordability and under-the-radar appeal." Search interest and price insights were based on observed searches executed via HomeToGo's website from August 1-November 15, 2025, with a check-in date during 2026.

    The reports findings show the vacation accommodations in El Paso cost a median $62.21 per night, earning the city a reputation for being more affordable than Texas' major cities like Dallas or Houston. HomeToGo also said travelers are "increasingly turning to smaller [Southwestern] towns" to find accommodations rather than booking a stay at a large resort.

    Additionally, younger travelers like Gen Zers and Millennials are driving the shift toward these hidden gem destinations after collecting inspiration from social media sites like Instagram and TikTok.

    "Western destinations are seeing a rise in interest, fueled by a broader cultural moment that has placed such locations firmly in the spotlight," the report's author wrote. "In 2025, artists such as Beyoncé and Sabrina Carpenter brought fresh takes on the visual language of country music firmly into the mainstream, with this movement further amplified across social media platforms."

    There's plenty to do in the self-proclaimed "Sun City," such as hiking in Franklin Mountains State Park or Guadalupe Mountains National Park, visiting local museums, and much more.

    Other top "Neo-Western Revival" destinations to visit in 2026 include:

    • Marana, Arizona
    • Cañon City, Colorado
    • Yucca Valley, California
    • Queen Creek, Arizona
    • Bisbee, Arizona
    "According to the survey findings, 76 percent of U.S. travelers plan to go on vacation in 2026, with over a quarter (26 percent) actively booking longer and more extravagant breaks," the report said. "Fifty-seven percent plan to spend more on vacations in comparison to 2025, indicating that the appetite for travel is clearly growing."
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