Dallas travelers are about to go from "no direct flights to Iceland" to suddenly "all the direct flights to Iceland a person could ever want," with a third airline joining the DFW-KEF fray.

DFW's own American Airlines is me-too-ing its way into the Iceland mix by adding service to Reykjavik-Keflavik, Iceland (KEF) in summer 2018. Its service to Iceland's capital and largest city begins June 7 from American's Dallas-Fort Worth (DFW) hub.

AA VP Vasu Raja claims that the new service is prompted by the fact that Iceland has become popular.

"Reykjavik has become a very popular leisure destination and we look forward to giving our customers the opportunity to experience Iceland's unique landscape of geysers, volcanoes, and hot springs with our new direct service next summer," Raja says in a release. "The new destination complements our continued growth from Dallas-Fort Worth, including Rome and Amsterdam."

But Iceland has been popular for a while, though. American's decision to introduce service from DFW to Iceland surely has nothing to do with responding to a similar decision by Icelandair, the country's elder airline statesman, which announced that it will offer flights between Reykjavík Keflavik International and DFW four times a week, beginning in May 2018.

And Icelandair's decision to introduce service from DFW to KEF had toootally nothing to do with trying to compete with the trailblazing service from groovy new airline WOW air, who first announced service between DFW and Iceland in early September. WOW air will offer non-stop access to Reykjavik, Iceland, with flights going out three times per week on a seasonal basis.

Airline world, so competitive.

American Airlines' route will be flown on a 176-seat Boeing 757-200, featuring "lie-flat" Business Class seats, Casper bedding, and Cole Haan amenity kits in the premium cabin.

Flights go on sale on November 20. Service dates will run through the summer as follows:

DFW–KEF: June 7-Oct. 26
KEF–DFW: June 8-Oct. 27

DFW to KEF flights will depart DFW at 8:20 pm and arrive at KEF at 9:15 am.

KEF to DFW flights will depart DFW at 11:10 am and arrives at DFW at 2:50 pm the next day.