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'Tis the Season to Shop

Find one-of-a-kind treasures by shopping San Marcos' specialty boutiques

CultureMap Create
Nov 14, 2023 | 1:45 pm

You might already associate San Marcos with its outstanding outlet shopping, but there's more to this Central Texas spot than big-name brands at steep discounts.

Dig a little deeper, and you'll discover one-of-a-kind treasures, amazing artisan finds, and superb gifts. Here's your guide to shopping off the beaten path in San Marcos:

Specialty shopping
Soap and body products are always a hit, so hit up Douglas Smith Artisan Soap Co. for plant-based, handcrafted soap and shave products with heavenly scents. There's even a collection dedicated to those with sensitive skin.

Truly Pure Refillery lets you bring your own containers (or you can purchase some there) to take home non-toxic, all-natural, organic, vegan, and cruelty-free products.

In that same vein, San Marcos is home to several apothecaries that carry herbs, teas, crystals, essential oils, meditation essentials, and more. Atypical Apothecary, Herbs & Oddities, Everyday Zen Gifts & Tea, and Solidago-Wade Vetiver's Apothecary & Esoterica will surely have what you're seeking.

Bring nature into your home with a visit to Daughter of the Wild, a cool little shop which stocks house plants, succulents, handmade stone jewelry, and adorable home goods.

Music-lovers should seek out Sundance Record Lagoon for new and used vinyl records, posters, incense, and other music memorabilia.

Games and toys
Wow the kids — and kids-at-heart — in your life with a trip to Got Toys. Just as its name suggests, you'll find novelty toys, retro games, arts and crafts kits, puzzles, and countless other fun discoveries here.

San Marcos outlets

Photo courtesy of Visit San Marcos

San Marcos offers two massive outlet shopping centers with luxury and brand-name retailers.

Gamers will be right at home at Alpha Strike Games, which not only carries vintage video games but also popular card games, board games, and so much more.

Art for all
Locate local artists at the San Marcos Art Center, which is packed with works created by the city's own budding Picassos.

Head one block over to explore the Price Center, which combines art with antiques in its in-store Shop 1893.

Enjoy the gorgeous fall weather while browsing al fresco art markets like Art Squared, which happens on the second Saturday of the month (plus a bonus on November 25 for Small Business Saturday), Martian Culture at Zelicks on the second Sunday of the month, and the Full Moon Makers Market at Stonebound Treasures on the fourth Sunday of each month.

Stumped about what to get the host with the most or the person who already has it all? Make their holiday season with a colorful glass creation. Wimberley Glassworks lets you see the artists at work during glass-blowing demonstrations, and then you can purchase completed pieces from the gallery.

Silo Glass, just down Ranch Road 121, is the largest purpose-built, warm glass studio in Central Texas. Take your pick from works made by more than two dozen Texas artists specializing in 3-D art forms.

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See all there is to do in San Marcos by visiting here.

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Airline News

Frontier Airlines adds two new destination cities out of DFW Airport

Teresa Gubbins
Dec 20, 2025 | 9:46 am
Frontier Airlines
Frontier Airlines/ Facebook
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Low-cost Denver-based Frontier Airlines has launched nonstop service from Dallas Fort Worth International Airport (DFW) to two new destinations in Central America.

According to a release, the carrier will offer the following new flights:

  • Guatemala City, Guatemala (GUA) - weekly
  • San Salvador, El Salvador (SAL) - 2x/week

With these new routes, Frontier will serve 40 destinations nonstop from DFW, exemplifying Frontier’s impressive network growth as it continues to add more affordable and convenient travel options across the U.S., Caribbean, and Latin America.

The frequency of the flights is a little confusing. Guatemala City is "weekly" which seems to imply "once a week." San Salvador is "2x/week" which seems to imply two flights a week. However, if you try to book a flight to either city, you get all sorts of options, including weekends and a few randomly spaced weekdays. And the flight availability extends only through January.

Frontier Airlines VP of network and operations design Josh Flyr says in a statement that "there’s a lot to be excited about" including their expanding network and their rolling out First Class in early 2026.

Other changes at Frontier include UpFront Plus seating, an upgraded seating option with extra leg and elbow room in the first two rows of the aircraft, with choice of a window or aisle seat with extra legroom and a guaranteed empty middle seat.

To celebrate, they'll offer a fare sale starting at $79. Tickets must be purchased by 10:59 pm Dallas time on December 30, 2025. Sale fares are valid for nonstop travel on select days of the week January 5-April 13, 2026. Blackout dates apply on March 9 and March 31, and from April 1-6. And a 14-day advance purchase is required.

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