Road trip time
Shiner Beer crafts new barbecue joint at iconic Texas brewery
Shiner Beer is getting into the barbecue business.
Lewis and Clark, Sonny and Cher, SpongeBob and Patrick. Duos float in and out of pop culture at hummingbird speed. But few have quite as much staying power as beer and barbecue. So, it’s only natural that one of Texas’ most iconic breweries would want to break out the smoker.
According to a release, Shiner Beer is untapping a new market with the April 1 grand opening of K. Spoetzl BBQ Co. Housed at the newly expanded Spoetzl Brewery, the eatery will welcome carnivores seven days a week.
Pitmaster Tommy Schuette, the former proprietor of the Shiner Barbeque Co., will lead the charge with the state’s holy trinity of smoked meats, including brisket, sausage, and ribs. Other favorites like pulled pork and chicken will be served alongside a meaty assortment of salads, loaded potatoes, and sandwiches.
Of course, no Texas barbecue joint can get away with skimping on the sides. Potato salad and pinto beans are served throughout the week, but weekend guests get a little extra. Diners can also opt for green beans, coleslaw, creamed corn, and giblet rice from Thursday through Saturday.
In celebration of K. Spoetzl BBQ’s debut, samples will be passed out between 10:30 am-6 pm on April 1. QR codes will also be scattered across the grounds giving visitors a chance to win gift cards, shirts, hats, and more. Diners will also be given a free beer token for every $25 spent at the restaurant that day.
In addition, budding influencers can post a picture of Schuette to social media to get a coupon for 10 percent off. (As a rule, pitmasters do not need a yassify filter.)
After the grand opening celebration, K. Spoetzl BBQ will be open daily. Hours are 10 am-4 pm, so plan accordingly.
