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    Bottoms Up

    Crafting the perfect sip-and-stay vacay in Lubbock

    CultureMap Create
    Mar 17, 2023 | 12:50 pm

    Did you know that around 80 percent of all grapes sourced by Texas wineries come from the High Plains AVA in West Texas? Or that Lubbock has its own signature cocktail? The city's craft beer scene has also exploded in the past five years.

    All of this means that the West Texas city is now bubbling up with ideas for a refreshing getaway, whether you're a hophead, oenophile, or even a mocktail maven.

    Curious to taste these bevvies for yourself? Here's what's brewing in Lubbock:

    Cheers for beers

    Two Docs Brewing Co.: The double doctors in the brewery's name are Dr. Eric Cunningham (a veterinarian) and Dr. Tyson Purdy (a family medicine practitioner), cousins who took their love of beer public in 2019. Located in the Cultural District, the environmentally-conscious brewery is known for its Buddy Hoppy IPA, Lubbock Light lager, and Two Docs Bock.

    The Brewery LBK: USA Today crowned this newish brewery the Top Brewpub in the Nation, and it's a title head brewmaster Sally Taylor and general manager Mike Nghiem don't take lightly. The beers are a mix of classic profiles and inventive flavors, with plenty of seasonal rotations and nods to Hub City. Try the Low Hanging Fruit, made with Albarino grapes from the local Veesart Vineyards. Wine on the nose with flavors of bright citrus complement a wheat and barley backbone with farmhouse ale notes.

    Good Line Beer Co.: What began as a true garage start-up is now a celebrated brewery in the historic Tech Terrace neighborhood, putting out brews with whimsical names like Catastrophe Girlfriend (a raspberry weisse), Range Life (a pilsner), and Bitter Buffalo (an IPA). Owners Chris Troutman and Shawn Phillips are heavy on community, with local artist Dirk Fowler creating the label designs.

    Wine time

    Syrah is one of the key grape varieties grown here, alongside Tempranillo and Grenache — two other varieties known to perform well in warm, dry climates like the Texas High Plains AVA. White grapes are also grown, but to a much lesser extent, mostly from Viognier, Chenin Blanc, and Sauvignon Blanc..

    Seek out your next favorite glass (or bottle!) at Bolen Winery Vineyards, Burklee Hill Vineyards, English Newsom Cellars, McPherson Cellars, La Diosa Cellars, and Llano Estacado Winery, the second-oldest winery in the state. Adelphos Cellars will also open soon, inviting Lubbock into the city's newest winery, tasting room, and event venue.

    The famous Lubbock Chilton

    Called "a cocktail as bright and pure as the West Texas sun" by Texas Monthly, the Chilton is a refreshing cocktail comprised of vodka, fresh lemon juice, bubbly water, and a salted rim. The story goes that years ago, a parched Dr. Chilton instructed a bartender at the Lubbock Country Club to mix these ingredients together, and a signature sip was born.

    You'll spot the Chilton all around town, with variations that range from fruity to spicy and even as the inspiration for a few seasonal beers. Here's a primer if you're not sure where to start.

    Zero-proof pours

    Alcohol isn't required for a great drink — just ask The West Table Kitchen and Bar and The Nicolett.

    Everyone is included in the toast at The West Table with offerings such as the tropical Riki Tiki and "gin" rambler Baby Blue, among others. Each libation feels even more elegant thanks to the restaurant's location within the historic Pioneer Building in downtown Lubbock.

    Two Docs Brewing Co

    Photo courtesy of Visit Lubbock

    Two Docs Brewing Co. was actually founded by two doctors.

    At The Nicolett, 2022 James Beard Semifinalist for Best Chef: Texas and owner of The Nicolett, Finn Walter incorporated several non-alcoholic beverages into his cocktail menu to serve a craft experience for all to savor. From the botanical Garden Gimlet to the sweet-tart I Love Yuzu, each showcases an alcohol alternative in the ingredients list.

    Where to rest your head

    Stow your suitcase at the newly opened Aloft hotel, or check into an Airbnb managed by Home on the Range LBK, which owns four beautifully decorated properties all near Texas Tech University.

    Looking forward

    In the coming months, Lubbock will see the debut of Milestones Park and a new Dave & Busters. Even if you've visited before, there's always more to discover in Hub City — plan your next visit now.

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    BACKSTAGE PASS

    Universal Music unveils new hotel and amphitheater near Texas Hill Country

    Brianna Caleri
    Jun 23, 2026 | 2:02 pm
    UMusic Hotel & Private Residences Austin
    Rendering courtesy of UMusic Hospitality & Lifestyle
    A rendering of the property, with another building extending off-screen to the right.

    Texas travelers who want to make sure their next weekend trip takes full advantage of the “Live Music Capital” have an upcoming community to consider: UMusic Hotel & Private Residences Austin, an effort owned by White Rocks and developed in partnership with Universal Music Group, will bring 150 hotel rooms, 600 private residences, and a new amphitheater to a 71-acre site at the edge of the Hill Country.

    A representative says an opening is projected for the first quarter of 2029, with construction beginning in the first quarter of 2027. Residences are on sale now. Different units cost $850-$1,450 per square foot, depending on variables like locations, views, and more.

    There is already one UMusic Hotel operating in Madrid, Spain. The Austin location will introduce private residences for the first time.

    The keystone of the property will be White Rocks Amphitheater, an open-air venue that takes advantage of the natural surroundings. More than 70 percent of the site will "remain green open space," the release says. There will also be a performance venue inside the hotel, plus professional recording and content studios.

    Music is the central force of the property, but it's not the only thing to do at the hotel. There will also be a bar, a nightclub, a comedy club, dining, a rooftop pool and fitness center, and a spa and wellness center.

    At the spa, visitors can get traditional treatments like massages, facials, hair, makeup, and manicures, while the wellness center offers weight training, steam rooms, hammam (a Southwest Asian or North African bath), plus more advanced technologies including red-light therapy, peptide therapy, cryogenic chambers, and more. Sometimes the amphitheater will host yoga, weight training, and other physical events.

    Similarly, the residences will have access to their own set of amenities including, a private pool and fitness facilities, underground parking, and common areas, the release says. They can visit the hotel anytime and enjoy the culture there, too.

    "The result is a living environment that offers the peace of a private retreat alongside the vibrancy of an international cultural hub," the release says.

    Since nature is such a big part of the plan, the developer has a number of sustainability commitments going into the project. Those include a mostly hidden plant for hot and cold water and power, microgrid energy tech, a closed-loop water system that developers say complies with a 100 percent water reuse goal set by the city, and DarkSky-compliant practices that help reduce light pollution, which is better for wildlife and seeing stars. That will help at monthly stargazing events held at the amphitheater.

    The developers have also committed to the creative community that made them want to work in Austin to begin with; things like allocating a portion of ticket sales to a perpetual endowment for local artists and nonprofits, setting up paid gigs for emerging talent, and partnering with schools and other cultural institutions, sometimes for mentorship opportunities.

    “Our vision is to create places where culture is made, shared, and celebrated," said UMusic Hospitality & Lifestyle president Jordi Solé in the release. "This property combines performance, wellness, nature, and community into a single living ecosystem, reflecting Austin's creative spirit on a global stage.”

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