Whatagallery

Real-life Whataburger fan art museum will open during SXSW in Austin

Whataburger's classic orange and white aesthetic lends itself to lots of fan art.

Photo courtesy of Whataburger

Something about the orange and white stripes of Whataburger have had a hold on Texan hearts for 75 years. Now locals and visitors alike can dive into the aesthetics in a new fan art gallery popping up at South by Southwest (SXSW). The Whataburger Museum of Art (WMOA) will be open to the public and badge holders March 8 and 9.

It is a silly idea, but the art on display showcases some real skill, from a contemplative still life of a semi-crumpled bag to a touching portrait of people wearing Whataburger merch while hugging their dog. The unique architectures shapes many of the images.

Getting folks to pay attention to an art gallery during the busiest time of the year is easier said than done, so there will be some other incentives to stop by. On March 8, that means visitors will get to try the limited edition Monterey Melt from the Whataburger Food Truck on the patio. But there are more artsy draws, too.

Work by Chris Clark in Whataburger Museum of Art SXSW Portraits make the fan art more personal.Art by Chris Clark, photo courtesy of Whataburger

The Whataburger Day Dot Room invites visitors in on the action. They'll take "day dots" — color-coded stickers used in food service to keep track of freshness — and cover the interior of a white restaurant interior. Presumably, it'll look like the famous "Obliteration Room" by Yayoi Kusama.

Some visitors will also get to take home limited edition table tents, the pop-up paper triangles that display specials at some restaurants. They'll be exclusive to Whataburger's 75th anniversary and SXSW 2025.

Some of the art is designed to be seen in person, including sculptures and digital installations, so festival-goers interested in experiential art may get some inspiration here.

Danny Pechal in Whataburger Museum of Art SXSWWhataburger Museum of Art

Finally, it'll be held at Wanderlust Wine Co. downtown (610 N. Interstate Hwy. 35), making it easy to get to from the music hotspot that is the Red River Cultural District. The press release announcing the museum does not specify if Wanderlust will be continuing normal operations.

Although this is ultimately a marketing stunt, the artistry is surprisingly sincere. The idea grew organically when Whataburger decided to pull together fan art into one place online, later resulting in a dedicated Instagram account and in even more artists tagging their work. This will be the first time the gallery is shown in person.

“Sometimes a burger is so delicious, the hospitality so sincere that mere words won’t do.That’s why some of our customers turn to paintbrushes and knitting needles. The creativity of our fans never ceases to amaze us,” said Whataburger president and CEO Debbie Stroud in the release. “From illustrators and muralists to digital creators, these artists have transformed their love for Whataburger into incredible works of art."

Work by Rachel Odom in Whataburger Museum of Art SXSW Don't ask your nail tech for this.Art by Rachel Odom, photo courtesy of Whataburger

The WMOA @ SXSW exhibit is open March 8-9 from 11 am to 6 pm.

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Bus News

Greyhound bus finds new location to replace downtown Dallas terminal

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There's a new location for the Greyhound bus terminal, which had been in downtown Dallas for nearly 70 years: Flix North America, the parent company of FlixBus and Greyhound, will be relocating service to a new intercity bus terminal in northwest Dallas in late September 2025.

According to a release, the facility will be located in the 9700 block of Harry Hines Boulevard, directly across from Dallas Area Rapid Transit (DART) Bachman Station, and will serve as the company’s primary hub for travel in and out of the Dallas–Fort Worth region.

The existing Greyhound terminal in downtown Dallas will remain operational until the new terminal opens, to ensure uninterrupted service for passengers throughout the process.

The relocation was made possible through collaboration with the City of Dallas and underscores Flix’s long-term commitment to integrate intercity bus service into a broader national transportation network that connects travelers with public transit and other modes to make long-distance travel more accessible, seamless, and affordable across Texas and beyond.

“Intercity buses are one of the most affordable and dependable ways to travel long distance, and we want to make them as easy to access as possible,” said Kai Boysan, CEO of Flix North America. “This new terminal offers better connectivity for DFW-area travelers and reflects our commitment to multimodal solutions—linking our services with public transit and other transportation modes to create a more seamless and convenient travel experience. It’s an important step in our mission to make long-distance travel more affordable, equitable, and efficient across Texas and the nation.”

Greyhound bus station in downtown Dallas. Getty Images

Flix SE acquired Greyhound in 2021, from FirstGroup, who kept the real estate, including the Dallas terminal, then sold it off — a process that left public transportation in peril in some areas.

The Bachman Station is home to DART Rail stops for both the Green Line and the Orange Line DART. By locating across from a major multimodal hub with DART rail and bus service, the new facility will enable connections to DFW Airport, Dallas Love Field, downtown Dallas, Fair Park, and Deep Ellum. The terminal also allows for connections for FlixBus and Greyhound riders to suburbs such as Carrollton, Farmers Branch, Las Colinas, Richardson, and Plano.

The same block along Harry Hines already has the Dallas Police Department Northwest Patrol headquarters as well as a city of Dallas Water Utilities building and a Greyhound Bus maintenance facility.

Dallas City Council member Omar Narvaez said that "the new Greyhound/FlixBus terminal in Northwest Dallas represents a win for multimodal connectivity and smart urban planning. Its location—steps from the DART Bachman Station and with immediate access to I-35 and Northwest Highway—creates a powerful synergy that will benefit travelers throughout the region. I want to thank our city’s engineering and permitting teams for their dedication and collaboration in helping this project move forward efficiently."

The relocation of Greyhound’s legacy terminal to the new facility is the latest milestone in the brand’s transformation under Flix ownership. Since acquiring Greyhound in 2021, Flix has introduced a modernized fleet, a data-driven technology platform, and a regionally empowered operating model—driving measurable improvements in reliability, efficiency, and customer experience.

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