As a marketing strategist for Pen & Tell Us, Matt McGinnis provides marketing,branding and communications counsel to food and beverage as well as otherclients globally. He is also an avid beverage enthusiast, chronicling hisinterests as a Food & Drink contributing writer for CultureMap[http://austin.culturemap.com/author/matt_mcginnis/articles/], as the Food &Drink columnist for Austin Man Magazine, and as a blogger for What Are YouDrinking [http://whatareyoudrinking.net/]?. He is passionate about the wineindustry having previously worked at a winery in Oregon and in wine sales. Hehas served as Guest Host of Sommelier Cinema[http://drafthouse.com/movies/sommelier_cinema_my_dinner_with_andre/austin] atthe Alamo Drafthouse, and is a Certified Sommelier in the Court of MasterSommeliers.His writing has been recognized by the Austin Chronicle as a Top 10 Food Bloggerin 2013 and 2014, and with a Texas Social Media Award from the AustinAmerican-Statesman in 2011. When he's not writing for clients at work or aboutbeverages after work, he spends time playing with his kids, playing soccer anddreaming about his retirement job at a winery, distillery or brewery.