Dallas Theater Center has introduced something called the DTC Stage Pass, and it sounds like a revolutionary approach to theater memberships and marketing.
For $25 a month (minimum three-month commitment), you can show up at the Wyly Theatre box office an hour or so before curtain and get the best available ticket to any DTC show — as many times as you want. If you bring friends, they receive 15 percent off regular-price tickets, and they are eligible to participate in subscriber pre-sale opportunities.
DTC has six shows coming up in the next year, and you could conceivably see all of them at least once for just $300.
Dallas Theater Center has seven shows coming up in the next year, and you could conceivably see all of them at least once for just $300, without having to commit in advance to a specific date.
Love Les Miserables? See every single performance of it next summer if you want. Have a thing for Victorian detectives? There are 35 performances of Sherlock Holmes: The Final Adventure in April and May to choose from — see one or see them all.
Much like a gym membership or Netflix account, the Stage Pass will either get used effectively or be completely forgotten about. Only time will tell if it pays off, but right now it sounds like a pretty sweet deal.
To purchase, visit the Dallas Theater Center website or call 214-880-0202.