Fashion-forward kids have a new clothing store to frequent in Dallas. Lil’ Firefly, the children’s fashion line founded by two Dallas natives, has expanded its presence from craft shows and online sales to a retail storefront in Snider Plaza.
Lil’ Firefly sells girls and boys clothes in bright colors, fun patterns, and silly graphics. The store’s name pays homage to its target audience.
“We feel like a firefly is a funky and energetic child,” co-founder Michele Hines says. “We want to embrace the raw energy of a child and showcase that within our clothing.”
Hines and Sherri Rodebaugh met a couple years ago when Hines needed a caregiver for her now 6- and 3-year-old kids. Through the process of Rodebaugh watching Hines’ children, the pair became friends. They shared similar dreams of running a business, creative talents, and a love of kids. It didn’t take long for Hines and Rodebaugh to tie their strengths into a kids clothing concept.
Hines and Rodebaugh first started selling their children's clothing online and at craft shows. After two years of that, they felt the next step was a storefront.
“University Park is such a great area, and the community has been so supportive of us,” Rodebaugh says. “Their enthusiasm of supporting local retailers has been exciting. We feel like this spot was destined to be ours.”
Little girl clothes range from jumpers with cat cartoons to graphic T-shirts and sweatshirts to printed leggings. Little boy clothes include rompers and hoodies with not-so-ferocious monster patterns and leggings with shark fins. Sizes start around 3 months and go to 12 years.
Lil’ Firefly will continue to sell clothes online, but Hines says far more products and designs can be found in-store, including a modest selection of accessories, such as hats, hair bows, and shoes.