Blast From the Glass

Museum Tower pleads its case with another full-page ad in Dallas Morning News

Museum Tower pleads its case with another full-page ad in DMN

Museum Tower
Museum Tower took out an ad in the Dallas Morning News asking the Nasher to "review and comment" on the high-rise's solution to the glare problem. Photo courtesy of Museum Tower
Nasher Sculpture Center in Dallas
The Nasher contends that Museum Tower is a problem for the Arts District, not just its museum. Photo ©Timothy Hursley
Museum Tower
Nasher Sculpture Center in Dallas

Museum Tower continues to push for its proposed solution in the Arts District fracas with neighboring Nasher Sculpture Center, this time with a full-page ad in the business section of the Dallas Morning News.

With a headline that reads “An appeal to the Nasher Sculpture Center: Why not test a reasonable solution?” the ad invites the Nasher to “review and comment” on the “simple reconfiguration” of oculi cones on the Nasher’s sunscreen roof, which Museum Tower is willing to pay for. Four color photos attempt to show that those adjustments would restore the gallery environment to pre-Museum Tower conditions.

This ad comes in response to the Nasher’s repeated public rejection of the solution, which the Nasher has called “grossly inadequate” and “deeply flawed.” The Nasher also contends that Museum Tower needs to fix its own building, not propose adjustments to the museum.

The battle between the two — which stems from the Nasher’s assertion that the glare from the tower endangers the priceless art in its galleries and gardens — caught the attention of the New York Times and Vanity Fair and prompted the Association of Art Museum Directors to issue a statement on the Nasher’s behalf earlier this year.

This is also not the first time Museum Tower has taken out an ad in its defense.