Museum Tower continues to push for its proposed solution in the Arts District fracas with neighboring Nasher Sculpture Center, this time with a full-page ad in the business section of the Dallas Morning News.
With a headline that reads “An appeal to the Nasher Sculpture Center: Why not test a reasonable solution?” the ad invites the Nasher to “review and comment” on the “simple reconfiguration” of oculi cones on the Nasher’s sunscreen roof, which Museum Tower is willing to pay for. Four color photos attempt to show that those adjustments would restore the gallery environment to pre-Museum Tower conditions.
This ad comes in response to the Nasher’s repeated public rejection of the solution, which the Nasher has called “grossly inadequate” and “deeply flawed.” The Nasher also contends that Museum Tower needs to fix its own building, not propose adjustments to the museum.
The battle between the two — which stems from the Nasher’s assertion that the glare from the tower endangers the priceless art in its galleries and gardens — caught the attention of the New York Times and Vanity Fair and prompted the Association of Art Museum Directors to issue a statement on the Nasher’s behalf earlier this year.
This is also not the first time Museum Tower has taken out an ad in its defense.