Edible Pop

Dallas cookie company bakes up edible version of Tide pod challenge

Dallas cookie company bakes up edible version of Tide pod challenge

Tide Pod cookie
This Tide pod is edible. Photo courtesy of Clearly Cookies

The bad news first: There's a dumb trend right now in which teens eat, or pretend to eat, Tide detergent pods, which they then post in videos online. But an indie Dallas cookie company is turning the tide by baking up an edible version of cookies bearing a Tide pod-like image.

Clearly Cookies is a one-woman show by part-time baker Jessica Grose, who observed the viral "Tide pod challenge" and decided to make good cookies out of bad behavior.

Grose, 32, is a native of Michigan and a graduate of Southern Methodist University who works as a producer and consultant. She's been running her cookie business, doing iced sugar cookies with holiday themes and custom-made designs, for about 10 years.

This is not her first stab at mining the news for cookie designs: She first became famous in 2017 after inventing a cookie that looked like the ubiquitous fidget spinner, even to the point of getting her cookie to actually spin. That cookie drew her national attention and many cookie sales.

"A friend of mine was obsessed with the fidget spinner and kept bugging me to make it into a cookie," she says. "But I knew it would be cooler if I could get it to actually spin."

Its success inspired her to monitor pop culture for future fodder.

"I became fascinated by social media and how things go viral," she says. "Ever since the fidget spinner, I began paying attention to what's trending to see if there were other things I could tap into."

The idea that teens would actually be eating or even pretending to eat a poisonous item was horrifying, so the cookies have a certain redemptive quality. "It's all so ridiculous, but I liked the idea of making a cookie that people could actually eat and be excited about," she says.

And also spend money on. The cookies are $4.50 each, and the minimum order is a dozen; email jessica@clearlycookies.com. Her design begins with a basic sugar cookie, which she ices with the Tide colors.

"I was standing in my kitchen and realized, 'Wait, I have these sprinkles that look like the little beads inside a pod," she says. "So when you break into the cookie, the sprinkles will fall out like a tide pod would if you actually opened it up."

The devil is in the details.