After giving it just about every shot in the world, Green Grocer, the Greenville Avenue health food store, is closing for good. The last day of business at the retail store will be Sunday, February 26, from 10 am-4 pm.
Owners Cassie Green and husband Gary Stephens opened Green Grocer in 2012 as an offshoot of an identical store in Chicago, with a focus on organic, sustainable, and non-GMO goods.
It served as an outlet for locally raised meats and other artisanal items, but had a hard time finding an audience, despite a selection that included produce, cheese, alcohol, bulk, smoothie bar, sandwich counter, and eco-friendly cleaning products. Dallas is a fickle and spoiled market when it comes to grocery shopping.
The couple considered closing in January 2016, then shifted their business model from being open seven days a week to fewer hours and offerings. For the past year, they've been open Wednesdays, Saturdays, and Sundays only.
The one hot-ticket item that seemed to draw customers was the house-made bone broth, and Green says they will continue to produce and sell that online at greengrocerdallas.com and in local stores. They'll also create a co-op where they'll deliver some of their most unique items every other week. Their biweekly meat share will also continue. It's a subscription program that provides local/pasture-raised meat, eggs, and broth every other week.
With their lease now up, it seemed like a good time to bring it to an end.
Green says they'll communicate via their Facebook page and other social media options. "We're grateful for the customers and friendships we've made over the last four years," she says.