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    Fresh Farmers Market

    Richardson shopping center sprouts fresh upgrade with new market

    Teresa Gubbins
    Mar 30, 2016 | 10:40 am
    News_Paris_farmers_market_June_2011
    New farmers market in Richardson will include local produce.
    Photo by Shelby Hodge

    A Dallas-area farmers market group has big plans for expansion, beginning with a new venue in Richardson.

    The Four Seasons Markets group is launching the Belt Line Farmers Market, a new outdoor market at Dal-Rich Towne Square, formerly Dal-Rich Village, at Coit and Belt Line roads. It will debut on April 3, and will be open on Sundays year-round, from 10 am to 3 pm.

    The company says it also has plans to open five more markets in North Texas this spring. It's partnered with real estate developers, including Weitzman Realty Group/Cencor Realty and Regency Centers, to open more markets and create additional foot traffic for existing and future tenants.

    "Our goal is to create a venue where small business owners will promote artisan food products, fresh locally grown and organic produce, plus a variety of unique handmade products," says Vincent Hirth, Four Seasons Markets CEO.

    More than 50 years old, Dal-Rich Village is a Richardson landmark and was one of the first big centers in the northern suburbs. It was formerly home to a Whole Foods Market, which is now the Richardson Mercantile market. Its owners are committed to keeping it robust, and re-named it in 2014.

    The market was originally considered for the Richardson Heights Shopping Center, but got scuttled after some of the businesses there protested.

    Products at the new Belt Line market will include produce, grass-fed beef, eggs, honey, beef jerky, bread, pecans, pastries, olive oil, juice, tamales, pickles, jellies, kombucha, caramels, hot sauce, and more. Vendor names include La Esperanza Farm, Stubblefield Produce, Kinsey Cattle Company, Brew Skies Over Texas, Dallas Caramel Company, Heirloom Gourmet Delights, Milena's Bakery, and Trois Laurent Patisserie.

    The market will also host a food court with purveyors such as Jac Jac's SmokeStack BBQ, Jamaica Cabana, and Tamales Over Texas.

    Four Seasons Markets defines its markets as "European-style," with a goal of providing handmade items produced by local growers and artisans. It currently manages two markets in North Dallas: The Campbell Rd. Farmers Market at Campbell and Floyd roads in Richardson is open on Saturdays and hosts more than 65 local vendors. The Carrollton Farmers Market at Josey Lane and George Bush Turnpike is open on Sunday with more than 60 regular vendors.

    Five more outdoor markets are planned to debut in April and May, with locations still to be announced.

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    Opening soon

    Italian restaurant from TV chef to debut at Dallas' Victory Park

    Stephanie Allmon Merry
    Jan 5, 2026 | 10:01 am
    Urban Italia
    Photo courtesy of Urban Italia
    Chef Carla's Marinara at Urban Italia.

    A celebrity chef-led restaurant that's been in the works for nearly three years is finally opening its doors in Dallas' Victory Park: Urban Italia, from chef Carla Pellegrino, will debut on Friday, January 9 in the former WFAA studio at 3030 Nowitzki Way.

    According to a release, Urban Italia will be a "modern interpretation of Italian-American cuisine ... blending Old World technique with New-World flair."

    Urban Italia

    Photo courtesy of Urban Italia

    Chef Carla's Marinara at Urban Italia.

    Led by TV-famous chef Pellegrino in partnership with Dallas-based Tivona Group, Urban Italia will feature what they're calling "Italia-Merica" food.

    “Italia-Merica food, as we call it, started in these tiny kitchens where immigrants were just trying to bring a piece of home to their new life,” says Pellegrino in the release. “They made do with what they had — more meat, more garlic, whatever was fresh — and out came dishes like spaghetti and meatballs, chicken parmesan, steak pizzaiola. At Urban Italia, we’re serving nostalgia, making sure these classics are made with care, with great ingredients, and with the kind of love that started it all.”

    Urban Italia Crispy Calamari & Zucchini.Photo courtesy of Urban Italia

    The menu features hand-tossed Neapolitan-style pizzas, as well as housemade pastas such as Fettuccine al Ragù Bolognese, Shrimp Fra Diavolo, and Cappelletti Carciofi & Prosciutto.

    Appetizers include jumbo lump crab meat cocktail and baked clams. Entrees include Chicken Milanese, Chilean Sea Bass Mediterranea, Salmon Harissa, and American Wagyu Sirloin Au Poivre.

    Cocktails and mocktails promise to come with an Italian accent. Developed by award-winning mixologist Yangdup Lama, the beverage program pairs classic Italian flavors with contemporary mixology. Signature sips include: Milano Bianco (gin, dry vermouth, bitter bianco, grapefruit, Campari air); Amalfi Highball (vodka, Italicus, limoncello, cranberry, lime, milk-clarified and carbonated); and Sicilia Espresso Martini (mezcal, fig-infused Marsala, hazelnut, espresso.)

    Pellegrino was born in Rio de Janeiro, lived in Italy, attended the French Culinary Institute in New York, and with Frank Pellegrino Jr opened Baldoria Restaurant in New York's theater district. She has starred on TV cooking shows such as Top Chef and Throwdown with Bobby Flay.

    In 2023, she partnered with restaurateur Sanjay Joshi on a restaurant in Grapevine called Teatro Bistro and Cocktail Lounge. Joshi is also partnered on this restaurant and previously said in a statement that he was excited to partner with Pellegrino to bring an Italian experience to Victory Park.

    "When I heard the old WFAA space was becoming available I immediately knew that it was the perfect home for our new restaurant," Joshi said. "With its high visibility in the bustling heart of Victory Park, it’s truly one of the most desirable locations in Dallas.”

     Urban Italia The restaurant includes a private dining room.Photo courtesy of Urban Italia

    Urban Italia spans 5,500 square feet and seats 250 guests across an indoor dining room, indoor-outdoor bar, and spacious patio. The design, by Fusion AE, draws inspiration from coastal Italy, combining warm natural woods, bright accents, and a relaxed yet refined aesthetic, according to the release.

    Urban Italia will open for dinner on January 9; lunch service will debut at a later date.

    ---

    Teresa Gubbins contributed to this story.

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