DTX Trailblazers
Powerful Philanthropy

Echelon young professionals recruit Dallas heavies for Salvation Army soiree

Echelon YPs recruit Dallas heavies for Salvation Army soiree

Haley Anderson, Meredith Counce, Gene Jones, Ruth Altshuler, Charlotte Jones Anderson, echelon gala
Haley Anderson, Meredith Counce, Gene Jones, Ruth Altshuler, Charlotte Jones Anderson Photo by Kelly Alexander
Emily Noland, Madison Broyles, Haley Anderson, Mallory O'Quinn, Ashley Shelton, Chelsey Gilbreth, Meredith Counce, Hollin Koh, Alex Reddell, Jennifer Counce, Echelon Gala
Emily Noland, Madison Broyles, Haley Anderson, Mallory O'Quinn, Ashley Shelton, Chelsey Gilbreth, Meredith Counce, Hollin Koh, Alex Reddell, Jennifer Counce Photo by Kelly Alexander
Charlotte Jones Anderson, Echelon Gala
Charlotte Jones Anderson Photo by Kelly Alexander
Shelby Goff, Meredith Perry, Echelon Gala
Shelby Goff, Meredith Perry Photo by Kelly Alexander
Chelsey Gilbreth, Colton Churchill, Holly Hillburn, Echelon Gala
Chelsey Gilbreth, Colton Churchhill, Holly Hillburn Photo by Kelly Alexander
Joe Dooley, Alex Reddell, Echelon Gala
Joe Dooley, Alex Reddell Photo by Kelly Alexander
Ali Frymark, Clay Welshofer, Echelon Gala
Ali  Frymark, Clay Welshofer Photo by Kelly Alexander
Daniel Branch, Christina Geyer, Echelon Gala
Daniel Branch, Christina Geyer Photo by Kelly Alexander
Echelon Gala
Limelight kept the party rocking into the wee hours of the morning. Photo by Kelly Alexander
Echelon Gala
The beautiful scene at the Ritz-Carlton, Dallas. Photo by Kelly Alexander
Haley Anderson, Meredith Counce, Gene Jones, Ruth Altshuler, Charlotte Jones Anderson, echelon gala
Emily Noland, Madison Broyles, Haley Anderson, Mallory O'Quinn, Ashley Shelton, Chelsey Gilbreth, Meredith Counce, Hollin Koh, Alex Reddell, Jennifer Counce, Echelon Gala
Charlotte Jones Anderson, Echelon Gala
Shelby Goff, Meredith Perry, Echelon Gala
Chelsey Gilbreth, Colton Churchill, Holly Hillburn, Echelon Gala
Joe Dooley, Alex Reddell, Echelon Gala
Ali Frymark, Clay Welshofer, Echelon Gala
Daniel Branch, Christina Geyer, Echelon Gala
Echelon Gala
Echelon Gala

Hundreds of Echelon members flocked to Uptown for the second annual 30M Gala at the Ritz-Carlton, Dallas. This year, these savvy young professionals recruited a few Dallas philanthropic powerhouses to support their cause: Salvation Army.

Co-chairs Shelby and Travis Goff and Meredith and Griffin Perry worked alongside honorary chairs Laura Bush, Jenna Bush Hager, Barbara Bush, Gene Jones and Charlotte Jones Anderson. “My daughters, Barbara and Jenna, and I are proud to join the members of Echelon in supporting the Salvation Army,” Laura Bush said.

“The Salvation Army has served the people of Dallas for 125 years, and we are happy that Echelon is encouraging young adults to become the next generation of Salvation Army supporters.”

To satisfy partygoers, the Ritz whipped up some tasty bites, including goodies from the grilled cheese bar, while Creme de la Creme and Fluffpop provided the sweets. As for entertainment, Limelight kept guests — including Krystal Schlegel, Greg McElroy, Meredith Counce and Emily Noland — on the dance floor for hours.

But the evening wasn’t only about having a good time. It was an opportunity for multiple generations to work together toward a common charitable goal.

“Over the past several years, I’ve had the privilege of watching Echelon grow into the impactful membership it is today,” said president Daniel Branch. “Not only have we learned what the Salvation Army does, but we have also become part of the mission ourselves. It’s pretty cool to be celebrating 30M in its second year and looking ahead to the difference Echelon will continue to make.”

Echelon who was founded in 2010 as an effort to mobilize the next generation of Salvation Army volunteers. Since then, it has grown to a membership of approximately 500 young adults.