Need Turns 1

Need throws cocktail-fueled anniversary fête to toast a year of milestones

Need throws cocktail-fueled fête to toast a year of milestones

Need team at the anniversary party
Jennifer Morrison, Amber England, Matt Alexander, Hannah Morrison, Imran Sheikh, Claire Johnson, Carson Combs Photo by Quoc Cong
Blaire Butler, Ellen Flowers, Janie Flowers at Need anniversary party
Blaire Butler, Ellen Flowers, Janie Flowers Photo courtesy of Need
Carla Rosenberg, Chris Kahle, Kirstin Smith Sensabaugh at Need anniversary party
Carla Rosenberg, Chris Kahle, Kirstin Smith Sensabaugh Photo by Quoc Cong
Ashley Neal, Alexis Madrid, Amanda Haag at Need anniversary party
Ashley Neal, Alexis Madrid, Amanda Haag Photo by Quoc Cong
Darious Shafie, Parham Barari, Travis McCann, Devin O'Dell at Need anniversary party
Darious Shafie, Parham Barari, Travis McCann, Devin O'Dell Photo by Quoc Cong
Johnny Cautwell, Brittany Partain at Need anniversary party
Johnny Cautwell, Brittany Partain Photo by Quoc Cong
Mariah Cowley, Esther Havens, Ciara O'Modhrain, Claire Johnson at Need anniversary party
Maria Cowley, Esther Havens, Ciara O'Modhrain, Claire Johnson Photo by Quoc Cong
Megan Hodges, Sarah Eisbraun, Xavier Arenas at Need anniversary party
Megan Hodges, Sarah Eisbraun, Xavier Arenas Photo by Quoc Cong
Parliament crew at Need anniversary party
Eddie "Lucky" Campbell (center) and his Parliament crew mixed drinks. Photo by Quoc Cong
Imran Sheikh, Matt Alexander at Need anniversary party
Imran Sheikh, Matt Alexander Photo by Quoc Cong
Bites from Oak at Need anniversary party
Oak provided small bites. Photo by Quoc Cong
Parliament cocktails at Need anniversary party
Parliament cocktails were flowing. Photo by Quoc Cong
Need team at the anniversary party
Blaire Butler, Ellen Flowers, Janie Flowers at Need anniversary party
Carla Rosenberg, Chris Kahle, Kirstin Smith Sensabaugh at Need anniversary party
Ashley Neal, Alexis Madrid, Amanda Haag at Need anniversary party
Darious Shafie, Parham Barari, Travis McCann, Devin O'Dell at Need anniversary party
Johnny Cautwell, Brittany Partain at Need anniversary party
Mariah Cowley, Esther Havens, Ciara O'Modhrain, Claire Johnson at Need anniversary party
Megan Hodges, Sarah Eisbraun, Xavier Arenas at Need anniversary party
Parliament crew at Need anniversary party
Imran Sheikh, Matt Alexander at Need anniversary party
Bites from Oak at Need anniversary party
Parliament cocktails at Need anniversary party

Need founder Matt Alexander and new COO Imran Sheikh had a lot to celebrate recently. The duo threw a party for the first anniversary of their men’s lifestyle site — which also happened to be both of their birthdays.

That also was the day that Need launched a redesign, which provides an improved experience for its now 200,000-plus users, such as new features like favoriting and automated returns. The redesign also includes Essentials, a selection of items for day-to-day life (think grooming products and literature) that are available outside the normal monthly collection.

To appropriately commemorate the occasion, the Need team welcomed supporters — including David Goltl, Smoot Carter, Ellen Flowers, Janie Flowers, Blaire and Peter Butler, Clarisa Lindenmeyer, Molly Cain, Lauren and Hunter Pond, and Carla Rosenberg — to its headquarters in the Design District, where they enjoyed cocktails shaken by the experts at Parliament and small bites courtesy of Oak. There was plenty to reminisce about, because a lot has transpired during these last 12 months, including more funding and staff, a stint as co-sponsor of New York Fashion Week Men’s Day, and the launch of the Deep Ellum pop-up concept Unbranded — an endeavor between Need and fellow online men’s retailer Foot Cardigan.