The 12th Man is one of Texas A&M University’s most renowned traditions. The concept, which refers to the difference-making fans who pack the stadium and play a crucial role in football victories, is also one of its most treasured brands — one that drove an online auction into a six-digit bidding frenzy.
For the first time ever, Myplates.com put a special maroon-and-white 12THMAN vanity license plate up for auction starting August 12. At the time the auction was announced, the current Texas record-breaker was a HOUSTON plate that sold for 25 grand.
In the minutes preceding the deadline, the bid jumped to $69,000. In the closing seconds, the bids started to soar until the auction finally closed at $115,000.
Yesterday we reported that a record-setting $35,000 bid had been placed in the auction that was set to close at noon, September 12. But, in the final moments, a bidding war ensued.
The MyPlates.com Twitter feed details the crazy numbers that piled on just this morning. The bidding hit $42,000 around 10 am. In the minutes preceding the deadline, that number jumped to $69,000. In the closing seconds, the bids started to soar until the auction finally closed at $115,000.
The revenue will go toward Texas A&M University and the Texas General Revenue Fund. The winner will be presented with the plate in a special ceremony before the Aggies take on No. 1 ranked Alabama this Saturday, September 14, in College Station.