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    The Farmer Diaries

    North Texas farmer expands palate with popular pizza-friendly herb

    Marshall Hinsley
    Oct 13, 2013 | 6:00 am

    My life before basil was dull. I ate pasta sauce from a jar and pizza sauce from a can, not knowing just how unsavory my existence was. Then one day, I tried fresh basil from the grocery store. It was an early step in my culinary journey that led me to try more new foods. My blinders were removed; my mind was open.

    My next step was to grow my own basil, whereupon I discovered how much better it was than store-bought. The difference between the flavor and aroma of basil cut fresh from my yard and the wilted fresh basil at the store is like the difference between watching a movie at the theater and on a phone. One you experience; the other gets you familiar with the plot. This is why I strive to keep my own stash of truly fresh basil at my disposal throughout the year.

    The difference between basil cut fresh from my yard and the wilted fresh basil at the store is like the difference between watching a movie at the theater and on a phone.

    In recent years, I've supported my basil habit with more varieties: lemon, lime, purple leaf, lettuce leaf and Genovese. All have distinct flavors. All are easy to grow in Texas. Basil has few pests. It thrives even in the hot drought of summer with a little supplemental water.

    In the spring and summer, all I do is plant the seed and watch it grow. For late fall and winter, however, there's more to it. Basil is the first to die, almost at the mere mention of frost. When frost bites basil, its leaves turn black and it becomes useless.

    I learned the hard way during an unusually early frost in October 2012. It wiped out my basil before I had taken any measures to protect or store it. So now, I let pumpkins remind me to get my basil stash ready for chilly weather.

    First, I ensure that I have several pots of basil growing in a protected greenhouse or windowsill. From the youngest plants in my garden — ones that haven't flowered, gone to seed, and become woody and tough — I take cuttings from green stems.

    The cut should be made just below any place where the stem branches out with leaves. This is the location where unique, embryonic tissue can grow out into any other part of the plant: branches, leaves or roots. On a cutting about six to 10 inches long, I pinch off the bottom third of leaves and place it in a jar of water that covers the bare part of the stem.

    In about two weeks, the stem has a new set of roots. This new plant may be potted in a clay pot full of potting mix or compost and grown just like a house plant wherever there's bright sunlight. When it's time for a pizza or pesto, I can pinch a few leaves off the top of the plant, which only makes it bushier in time, not sparse.

    Try dried
    Things can go wrong in a greenhouse, though. Cats knock over pots. Temperatures plunge below a heater's capacity to keep the facility warm. I neglect to water. Therefore, I have found that another backup is a good idea: dried basil.

    Though not as flavorful as fresh basil, dried basil still outperforms the grocery store spice jars and costs nothing.

    Though not as flavorful as fresh basil, dried basil still outperforms the grocery store spice jars and costs nothing. What's more, I sometimes prefer the mellow flavor of dried basil for some dishes, especially pizza. So it's both a backup for the fresh basil and its own thing with its own purpose.

    To create a stash of dried basil, I again select younger plants with greener stems and few flowers. Using pruning shears, I cut down the plant right at the base where the main stem meets the ground and turns into roots — like chopping down a tree.

    If I'm lucky, I'll find some stems trying to branch out at the base. By cutting just above these new branches, I give the plant a chance to bounce back and produce a supply of leaves right up to the day that frost stops everything.

    After I cut down the basil plant, I inspect it for dirt, pests or spiders that need to be rescued and placed back out in the garden. I tie twine to a couple of the lower branches and hang the whole plant, upside down, in a closet or anywhere that's cool, dark and dry.

    For added protection, the plants may be placed in cloth sacks; I don't, though. In about a month to six weeks, the leaves will be brown and crispy.

    Whenever I want to add dried basil to a dish, I pull off a couple of leaves and sprinkle them over the food. The dried plant may be simply stored in situ, or the leaves can be broken off and stored whole in an airtight container once the plant is wholly dry. Because the flavor oils of basil break down when they contact air, whole leaves tend to retain more flavor than ground leaves.

    Fresh from the potted plants in my greenhouse or from my own, whole-leaf dried cache, homegrown basil beats the supermarket knock-offs any day. With a little planning, I can enjoy it year-round.

    A basil plant, cut down, tied up and ready for hanging in a cool, dry, dark place until it dries.

    Photo by Marshall Hinsley
    A basil plant, cut down, tied up and ready for hanging in a cool, dry, dark place until it dries.
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    Coffee News

    Italian brand Lavazza Coffee opens training facility in Dallas

    Teresa Gubbins
    Dec 15, 2025 | 5:33 pm
    Lavazza Coffee
    Lavazza
    Lavazza Coffee

    A coffee brand from Italy has planted a stake in Dallas: Lavazza, founded in the northern Italian city of Turin in 1895, has opened a state-of-the-art training center in Dallas, at 1722 Routh St. #960, where it will serve as a hub for coffee enthusiasts throughout the Southwest.

    Dallas is the newest outlet in Lavazza's coffee training network, joining locations in New York, Chicago, Miami, Los Angeles, West Chester Pennsylvania, and Toronto — part of their expansion across high-growth markets in the U.S., and its mission to elevate coffee culture globally. (They're also doling out endorsement dollars in commercials featuring Steve Carell and John Krasinski.)

    The facility is equipped with espresso, brewing, and coffee innovation equipment, and will serve Lavazza partners, industry professionals, baristas, and distributors. They'll offer hands-on training, SCA certification, menu development, and emerging coffee trends.

    Lavazza already partners with many respected hospitality groups and culinary destinations in Dallas including Rosewood Mansion on Turtle Creek, Coury Hospitality Group, Al Biernat's Steakhouse, and Vandelay Hospitality.

    In October 2025, Lavazza also began serving coffee on flights by Fort Worth-based American Airlines — further strengthening their connection to the North Texas market. The facility will enable Lavazza to provide closer, more consistent support to these partners and help elevate their coffee programs through continued training and collaboration.

    Lavazza has been owned by the Lavazza family for four generations. Today they're one of the leading players on the global coffee scene, with a portfolio of top brands that lead their respective markets, such as Lavazza, Carte Noire, Merrild, and Kicking Horse.

    In a statement, Lavazza North America president Hossam Ashraf says that "Dallas has an incredible energy and an ever evolving coffee scene," while Lavazza North America Marketing VP Daniele Foti says that Dallas is great, and we must concur.

    "As one of the fastest growing hospitality and culinary markets in the country, Dallas represents a tremendous opportunity for Lavazza," Foti says. "Our investment in this new Training Center demonstrates our commitment to the region and to the partners who bring the Lavazza experience to life every day. Dallas is a city of innovation and high standards, and we are excited to deepen our roots here."

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