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    #FrostItForward

    What it's like to take on Frost's 30-Day Optimism Challenge

    CultureMap Create
    Sep 7, 2018 | 2:58 pm

    Since early summer, CultureMap has been partnering with Opt For Optimism by Frost Bank to spread generosity and give back locally. You might have noticed a few of these efforts, such as the Charity Guide, an editorial series that shines a spotlight on those making a difference, and pop-up events where unsuspecting folks get their day brightened with free swag and pre-loaded cash cards from Frost so they can pay it forward (follow CultureMap's Instagram for hints about the next event).

    But for the past month, Frost has been encouraging even more community involvement and personal happiness through its 30-Day Optimism Challenge. Folks all across the country signed up to complete daily small gestures — think buying a cup of coffee for a stranger or thanking a mentor for their help.

    These guided acts were delivered to inboxes daily and posted on the challenge's Facebook page, where a community of cheerful, hopeful people sprang up, eager to discuss their experiences.

    What was doing the challenge like? Here are some of the things we learned:

    An act of generosity takes no time at all
    Many of the tasks took only a few minutes to complete, but their effect lasted much longer. The first day's instruction was to write down five things you're grateful for and post the list somewhere you'd see it every day. Other quick and easy challenges included introducing yourself to a neighbor you've never met (co-workers count, too!), scheduling dinner with someone you haven't caught up with in a while, and celebrating someone other than yourself on social media. All took less than five minutes but brought with them a boost in mood.

    Money is nice, but it isn't everything
    Not everything in life is free, and sometimes spending a bit of money on someone else delivers a warm, happy glow. It was gratifying to surprise someone with flowers, while leaving an extra-large tip surely brightened a server's day. One challenge was to take someone you wanted to know better to lunch — an ideal networking opportunity. And even if you give to charity regularly, donating to a fundraising campaign might have introduced you to a cause or business with which you were previously unfamiliar.

    Take time to stop and think
    Reflection was big, as several challenges focused on writing down goals and potential solutions to problems. What was one thing you could do to improve your emotional, physical, or financial health? What went well that day? Taking a beat and really considering these "big questions" that normally get brushed aside in the hustle and bustle of daily life was refreshing.

    Sometimes it's what you don't do
    A couple of challenges were about refraining from an activity: stay off social media for the day, for example, or leave your phone behind while you head out on a walk. Sounds easy — but it wasn't. Tech addiction is real, but having a purpose in putting down your phone made it easier to let go ... at least for a little while.

    Things that take a while are extremely worth it
    Some of the "bigger" challenges did require an investment of time, and some — to be honest — were just plain not fun. Tidying up a space before the day was out meant tackling a buried desk or overstuffed closet, but it was worth it 10 days later when the instruction was to donate unused items. Doing a favor for someone without their asking and cleaning up a mess you didn't make of course depended on the situation, but they were done in the spirit of making life easier for someone else. "It's called marriage," one participant joked.

    You can still join the Frost 30-Day Optimism Challenge and receive the daily instructions by email. Be sure to tag CultureMap and use the hashtag #frostitforward when you're spreading optimism — you might be rewarded with things like exercise class passes and tickets to ACL Festival.

    Day 18: Take someone you want to know better to lunch.

    Woman smiling at friend
    Photo by Luis Alvarez/Getty Images
    Day 18: Take someone you want to know better to lunch.
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    Population report

    Collin County explodes with growth as Dallas County dips, says U.S. Census

    John Egan
    Mar 26, 2026 | 2:42 pm
    Celina
    Facebook/City of Celina
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    Collin County is experiencing a big population surge. The county north of Dallas — home to Princeton, the country’s fastest-growing city — ranked second among U.S. counties for adding the most residents from 2024 to 2025, new U.S. Census Bureau estimates show.

    Meanwhile, Dallas County saw one of the country’s biggest drops in population on a percentage basis.

    From July 1, 2024, to July 1, 2025, Collin County gained 42,966 residents, lifting its population by 3.4 percent to nearly 1.3 million, according to the Census Bureau report, released Thursday, March 26.

    If the Texas Demographic Center’s projections are correct, Collin County is poised for much more growth. Based on a middle-of-the-road migration scenario, the center predicts the county’s population will exceed 1.4 million in 2030, surpass 1.7 million in 2040, and reach 2.2 million in 2050.

    Only Houston-anchored Harris County beat Collin County in that category. During the same one-year period, Harris County grew by 48,695 residents, or 1 percent, pushing its population over the five million mark.

    The biggest cities in Collin County are Plano, Frisco, McKinney, and Allen. While population growth is popping in those three places, it’s the smaller suburbs that are witnessing more explosive growth. Aside from Princeton, rapidly growing Collin County suburbs include Anna, Celina, and Melissa.

    From July 2023 to July 2024, Princeton’s population soared by 30.6 percent, rising from about 28,000 residents to more than 37,000. City officials attribute Princeton’s population to the affordability of housing. Just one sign of Princeton’s growth: Developers broke ground in March on the city’s first medical office building.

    “This medical office development is an exciting milestone for Princeton, bringing essential health care services closer to our growing community,” says Mike Thompson, chairman of the Princeton Economic Development Corp.

    Elsewhere in Dallas-Fort Worth, Kaufman County ranked third in the U.S. for population growth on a numeric basis. Its population jumped 5.67 percent, going from 198,010 in 2024 to 209,235 in 2025.

    Other Texas counties that show up in the percentage-growth category are:

    • Second-ranked Waller County (Houston area), whose population climbed 5.69 percent, winding up at 69,858.
    • Eighth-ranked Liberty County (Houston area), whose population rose 4.4 percent to 121,364.
    • Tenth-ranked Caldwell County (Austin), whose population grew 4.2 percent to 55,150.

    On the other end of the spectrum, Dallas County saw its population decline from 2024 to 2025. According to Census Bureau estimates, Dallas County’s population fell from 2,664,013 to 2,661,397, a decrease of 2,616 residents. On a numeric basis, Dallas County ranked ninth among population-losing counties.

    To calculate population growth, the Census Bureau takes into account births, new residents, deaths, and moved-away residents.

    Aside from Collin and Harris counties, three other Texas counties landed in the top 10 for numeric growth from 2024 to 2025:

    • Fourth-ranked Montgomery County (Houston area): Gain of 30,011 residents, with a July 1, 2025, total of 781,194. That’s a one-year growth rate of four percent.
    • Eighth-ranked Fort Bend County (Houston area): Gain of 24,163 residents, with a July 1, 2025, total of 975,191. That’s a one-year growth rate of 2.5 percent.
    • Ninth-ranked Williamson County (Austin area): Gain of 23,814, with a July 1, 2025, total of 752,827. That’s a one-year growth rate of 3.2 percent.

    On a percentage basis, no metro area in Texas appears among the 10 fast-growing metro areas. However, the state’s four major metros are among the 10 fastest-growing on a numeric basis:

    • Houston: The metro area ranked first for growth on a numeric basis, adding 126,720 residents in just one year. The region’s population was slightly over 7.9 million on July 1, 2025, representing a 1.6 percent growth rate.
    • DFW: The metro area ranked second for growth on a numeric basis, gaining 123,557 residents during the one-year period. Its population as of July 1, 2025, was nearly 8.48 million, representing a nearly 1.5 percent growth rate.
    • Austin: The metro area ranked sixth for growth on a numeric basis, expanding by 53,796 residents. As of July 1, 2025, the region’s population was 2.62 million, with a 2.1 percent growth rate.
    • San Antonio: The metro area ranked ninth for growth on a numeric basis, picking up 38,402 residents. The region’s population was 2.81 million on July 1, 2025, with a nearly 1.4 percent growth rate.
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