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Thanks Sam

Walmart gifts Dallas' Greenville Avenue with new Sam's Club concept

Teresa Gubbins
Oct 31, 2018 | 12:56 pm
Sam's Club Now
Dallas is so lucky to get this exciting new gift.
Photo courtesy of Sam's

After nearly three years as the missing front tooth on the landscape of Greenville Avenue, the space that was Formerly Whole Foods Market has a new tenant: It will become an innovative newfangled grocery concept from Walmart called Sam's Club Now.

Jamie Iannone, CEO of SamsClub.com, calls the new store "the epicenter of innovation for Sam's Club."

"There won’t be another club like it," Iannone says. "It will be a mobile-first shopping experience powered by the new Sam's Club Now app. At its core, Sam's Club Now will be a technology lab that doubles as a live, retail club. It’s where we will incubate, test, and refine technologies to help define the future of retail."

The store's arrival was originally teased in June. "We know this site has been a subject of conversation over the years, and we are committed to being a good neighbor," Iannone said.

A good neighbor might've given up the space to another business after shutting down the Walmart neighborhood store in 2016, instead of letting it sit vacant for nearly three years.

The Verge describes the new store as "the latest move in Amazon and Walmart's ongoing war for retail supremacy in the U.S.," since it competes directly with Amazon's new Go stores.

The entire store will be like a self-serve cashier, with customers using the app to scan items as they shop. A staff member then gives the order a final onceover.

"Our associates are key to bringing this experience to life, which is why we're introducing a new role called the Member Host," Iannone says. "Think of these associates as the concierge of the club. We'll empower them with new technology that will allow them to serve members better and faster."

Customer usage of the app will be monitored by Sam's Club for research. So you're helping Sam's — that should earn a discount. "This will be an interactive experience and they’ll help us test and refine new features before we launch them nationally," Iannone says.

At 32,000 square feet, the store is about a quarter the size of an average Sam's Club. Features include:

Smart shopping lists. The company has developed technology that combines machine learning and purchase data to auto-fill a member's shopping list. You can add or remove things, and as items are scanned, the list automatically updates and moves the item to your mobile basket.

Wayfinding and navigation. Using voice search capabilities combined with new wayfinding and navigation features, a map will pop up to show where the item is. "Eventually, we'll be able to use beacon technology and a member's smart shopping list to map the best route through the club," Iannone says.

Augmented reality. This includes sharing ways to use products, cool features, and sourcing.

One-hour club pickup: Using the app, members can place and pickup an order within the hour.

Electronic shelf labels. These will be a test item that will instantly update prices, removing the need to print and replace new item price signs.

The store will also be equipped with more than 700 cameras which they say is to help manage inventory in new ways and optimize the layout to make shopping effortless.

"We’re putting Sam’s Club on the cutting edge of innovation in the warehouse channel," Iannone says. "Using all available technologies – including computer vision, AR, machine learning, artificial intelligence, robotics, just to name a few – we will redefine the retail experience today and into the future."

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Food trends

Dallas-Fort Worth pitmasters lead Texas’ growing halal BBQ boom

Associated Press
Aug 21, 2026 | 1:10 pm
Levant BBQ
Levant BBQ
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FORT WORTH, Texas (RNS) — At 9 am on a scorching Saturday in June, nearly 100 people were already lined up outside Goldee’s BBQ, a small, wooden-shack restaurant.

First in line was 30-year-old Thanh Huynh, who had been sitting in a lawn chair on the joint’s rustic porch since 6:30 am.

“I have, like, a whole list, and I’m going to spend lots of money here. It’ll be worth it,” he said, laughing while rattling off a long order of meats and sides from his phone’s Notes app as a sweet, smoky scent from nearby pits hung in the air.

Opened in 2020 by a group of his friends, the restaurant was named the No. 1 barbecue spot in the state by Texas Monthly a year later, and then won a Bib Gourmand award from the prestigious Michelin Guide, given for “great food at a great value.”

The restaurant serves classic Texas barbecue like craft pork belly, sausage, and ribs. But it also offers halal brisket, turkey, and lamb.

"Halal" means meat raised and butchered in accordance with Islamic guidelines. It refers to the method in which the animals are slaughtered, one that focuses on humane treatment, cleanliness, and acknowledging the value of life — similar in concept to kosher food in Judaism.

A growing number of halal places have opened around Fort Worth in recent years, and there are also non-halal restaurants that use halal beef, such as burger institution Kincaid's, the new Burger Vault in Keller, and the forthcoming Tick Tock Taco in Colleyville.

Growing Texas trend
At a time when Republican leaders are increasingly targeting the state’s growing Muslim communities, halal barbecue joints like Goldee’s are thriving in Texas. Across the state, Muslim pitmasters are gaining recognition for putting their own spin on one of Texas’ most iconic culinary traditions.

Goldee's Barbecue Goldee's Barbecue is an acclaimed BBQ joint in Fort Worth. Goldee's Barbecue/ Facebook

At least a dozen barbecue spots now serve halal meats, including Yearby’s Barbecue & Waterice, run by Black Muslim couple CJ and Sabrina Henley, soon-to-be in Plano; and Levant Mediterranean BBQ, a restaurant with locations in Houston and Frisco and whose all-beef menu includes a brisket shawarma sandwich.

“Now there are so many options, and for us to have highly rated barbecue, it’s a blessing,” said Haris Ghaffar, who drove an hour from Celina and stood in 90-degree weather for nearly two hours with a friend for the halal options at Goldee’s.

Growing up in the 1990s, Ghaffar said a McDonald’s Filet-O-Fish sandwich was one of the few halal meals he could eat while dining out. Back then, halal food was seen as serving a small community. Today, it’s a multibillion-dollar industry that’s part of the American culinary mainstream, said James Beard Award‑winning food writer Farhan Mustafa, who wrote about the rise of American halal barbecue for Bon Appétit magazine in 2025.

“Halal food is American food,” said Mustafa, who is based in Seattle. “It belongs on your plate. It belongs in the casual chat. It belongs in hip hop tracks. It’s the most American thing there is.”

Mustafa said Muslims are part of a growing list of communities putting their stamp on Texas barbecue. “Whether they’re first, second or third-generation Muslims or Muslim Americans or just Americans, they’re bringing what they know and what excites them,” he said.

More than salt and pepper
Texas barbecue is typically defined by salt-and-pepper brisket and pork ribs, but this new crop of halal pitmasters are adding inventive twists, often based on their own family heritages.

Zain Shafi, a pitmaster and co-owner of Goldee’s, previously ran Sabar Barbecue, a food truck that offered Pakistani-infused halal dishes, such as brisket with rub that included spices like bay leaf and coriander.

Sabar was nominated for Best BBQ in CultureMap's 2025 Tastemaker Awards, and made the list of Texas Monthly's Top 50 Barbecue Restaurants of 2025. The restaurant was also featured in a recently published BBQ book Texas BBQ: The Art of Low and Slow. He closed Sabar in December 2025 after two years.

Sabar BBQ Sabar Barbecue offered a Pakistani twist on BBQ. Sabar Barbecue

Shafi brought tandoori smoked turkey to Goldee’s menu. And sourcing halal cuts, he said, was a natural choice because they are “the highest quality” meats.

Goldee’s chef and part owner Nupohn Inthanousay also blends his Laotian heritage, serving a smoked Lao “sai oua” sausage with sticky rice and a fiery, tangy dipping sauce.

At Kafi BBQ in Irving, owner Salahodeen Abdul-Kafi brings halal Wagyu beef and Iraqi spices to classic Texas barbecue, challenging what he said is the “traditional old guard of Texas barbecue.”

“My goal at Kafi BBQ is to make the best barbecue in Texas,” Abdul-Kafi said. “I have not been shy about that at all, and making the best barbecue in Texas does not necessarily have to include pork.”

A former Silicon Valley tech worker, he moved to Texas six years ago in search of a Muslim community. On weekends in his backyard, he smoked brisket for friends. By 2024, he bought a smoker and opened Kafi BBQ.

He said he spent months testing and perfecting recipes and finding local producers. Abdul-Kafi attributes his obsession with crafting a stand-out menu to the Islamic concept of “Ihsan”— an Arabic term meaning doing something with excellence for the sake of God.

On a Sunday afternoon this summer, the restaurant’s red booths were packed with diners, drawn to menu items like the 13-spice Wagyu brisket, pomegranate-glazed beef belly burnt ends and Iraqi-inspired spicy beef sausage.

“That sausage, I’d probably put it at the top sausage I’ve ever had, and we eat barbecue a lot. This place is unique,” said Jonathan Tate, a Fort Worth resident who came to Kafi BBQ with a friend after reading about it on a Facebook foodie group.

“I don’t necessarily have to have it halal, but it’s nice to know they took good care of the food, the meat,” his friend Jon Sklar said, before going back in line to order oxtail.

Kafi BBQ Meat at Kafi BBQ in Irving. Kafi BBQ

'We love barbecue'
Although political rhetoric against Muslims in Texas has become increasingly hostile — some GOP lawmakers even discussed a ban on halal food at a conference this month — pitmasters like Abdul-Kafi see the rise of halal barbecue as an effective counterargument.

“It’s an example of exactly the opposite of what the Islamophobes talk about, right?” he said. “They say, ‘oh, Muslims don’t integrate, they stay alone, they don’t help society and all this stuff.’ And it’s like, I’m sitting here contributing to the most well-known cuisine of Texas.”

One of the diners at Kafi BBQ, Houston native Muhammad Sohail, 23, said the restaurant reflects who he is — a proud Texan and Muslim. “This place is super important because I can see halal within the culture of Texas, which is my culture at this point,” Sohail said. “We love the food. We love meat. We’re Muslims and we love barbecue.”

After finishing a big lunch with 10 relatives, Areeba Ali, a Dallas native of Indian heritage, said the restaurant’s appeal cuts across communities, which she said is evidence that halal barbecue isn’t a niche but resonates broadly with Texans. “If you look around in the restaurant, you see everybody in there — it’s not just one demographic in there,” Ali said.

For Mustafa, that success is ultimately a testament to the resilience of Muslim American communities.

“No matter how much they try to erase us, our food is here to stay,” he said. “You will see the power of just good food and the fact that most people really seem to understand that this is just as American as anything else.”

---

This story was written and produced by Religion News Service and distributed by The Associated Press. It also includes information from the CultureMap archives.

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