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    Thanks Sam

    Walmart gifts Dallas' Greenville Avenue with new Sam's Club concept

    Teresa Gubbins
    Oct 31, 2018 | 12:56 pm
    Sam's Club Now
    Dallas is so lucky to get this exciting new gift.
    Photo courtesy of Sam's

    After nearly three years as the missing front tooth on the landscape of Greenville Avenue, the space that was Formerly Whole Foods Market has a new tenant: It will become an innovative newfangled grocery concept from Walmart called Sam's Club Now.

    Jamie Iannone, CEO of SamsClub.com, calls the new store "the epicenter of innovation for Sam's Club."

    "There won’t be another club like it," Iannone says. "It will be a mobile-first shopping experience powered by the new Sam's Club Now app. At its core, Sam's Club Now will be a technology lab that doubles as a live, retail club. It’s where we will incubate, test, and refine technologies to help define the future of retail."

    The store's arrival was originally teased in June. "We know this site has been a subject of conversation over the years, and we are committed to being a good neighbor," Iannone said.

    A good neighbor might've given up the space to another business after shutting down the Walmart neighborhood store in 2016, instead of letting it sit vacant for nearly three years.

    The Verge describes the new store as "the latest move in Amazon and Walmart's ongoing war for retail supremacy in the U.S.," since it competes directly with Amazon's new Go stores.

    The entire store will be like a self-serve cashier, with customers using the app to scan items as they shop. A staff member then gives the order a final onceover.

    "Our associates are key to bringing this experience to life, which is why we're introducing a new role called the Member Host," Iannone says. "Think of these associates as the concierge of the club. We'll empower them with new technology that will allow them to serve members better and faster."

    Customer usage of the app will be monitored by Sam's Club for research. So you're helping Sam's — that should earn a discount. "This will be an interactive experience and they’ll help us test and refine new features before we launch them nationally," Iannone says.

    At 32,000 square feet, the store is about a quarter the size of an average Sam's Club. Features include:

    Smart shopping lists. The company has developed technology that combines machine learning and purchase data to auto-fill a member's shopping list. You can add or remove things, and as items are scanned, the list automatically updates and moves the item to your mobile basket.

    Wayfinding and navigation. Using voice search capabilities combined with new wayfinding and navigation features, a map will pop up to show where the item is. "Eventually, we'll be able to use beacon technology and a member's smart shopping list to map the best route through the club," Iannone says.

    Augmented reality. This includes sharing ways to use products, cool features, and sourcing.

    One-hour club pickup: Using the app, members can place and pickup an order within the hour.

    Electronic shelf labels. These will be a test item that will instantly update prices, removing the need to print and replace new item price signs.

    The store will also be equipped with more than 700 cameras which they say is to help manage inventory in new ways and optimize the layout to make shopping effortless.

    "We’re putting Sam’s Club on the cutting edge of innovation in the warehouse channel," Iannone says. "Using all available technologies – including computer vision, AR, machine learning, artificial intelligence, robotics, just to name a few – we will redefine the retail experience today and into the future."

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    Coffee News

    Family-owned cafe brews coffee and pastries in historic Irving setting

    Teresa Gubbins
    Apr 30, 2026 | 3:30 pm
    Alma Cafe Irving
    Alma Cafe
    Cake and cappuccino from Alma Cafe in Irving.

    There's a new family-owned coffee shop bringing a welcome amenity to Irving: Called Alma Cafe and Bakehouse, it's a Latina-owned coffee shop that just opened in a former residence at 202 S. Britain Rd. in downtown Irving, where it's offering a warm and cozy place with coffee and pastries baked in-house.

    Their much anticipated opening followed a series of pop-ups they held at the space for nearly a year during construction, which helped build a loyal base of fans celebrating their role as one of the only alternatives in the area to corporate chains.

    The shop was founded by young entrepreneur Marla Ojeda, who has nurtured a longtime passion for coffee, along with her family including her mom, who does all the pastries. The cafe was a recipient of the City’s Enhancement Incentive Program, which provides grants to small businesses, and helped them get a foothold in Irving's Heritage District.

    "I've always been passionate about coffee, the flavors, where the beans are from, going to coffee shops and traveling to see what everyone has to offer," Ojeda says. "During COVID, I started making my own coffee drinks at home, creating new recipes. I became inspired to do a shop and bring something special to this part of Irving."

    Their menu includes classic espresso drinks, original latte creations, buzzy matcha, and pastries.

    Popular items include their brown sugar latte, anything matcha (including original and ube), and their Spanish latte with espresso, milk, condensed milk, and vanilla. Pastry offerings include croissants, cupcakes, strawberry cake with strawberry frosting, scarlet red velvet cake, and their very popular blueberry scones.

    Alma Cafe Strawberry cake and iced cappuccinoAlma Cafe

    The pastries are made by Ojeda's mother, Elvia Ojeda, an accomplished chef. They're just about to unveil a new menu expansion with savory dishes including breakfast sandwiches, chilaquiles, avocado toast, and croissant sandwiches such as tuna salad.

    "I love coffee and she loves baking — my family also has experience in building and real estate, so we make the perfect team," Marla says.

    Marla has a flair for interior design, and was involved in conceiving the space. It has a bright area in the front for ordering, with white tiles, warm white countertop, and gleaming stainless La Marzocco espresso machine. At the entrance, she's hung a statement piece: a large Renaissance-style painting of flowers in an ornate gilded frame.

    The cafe has a lounge-style space as well as a wooden patio that wraps around the exterior. They enforce a no-computers policy; it's designed as a place to enjoy coffee and snacks, not as a workspace to camp out. They also do not have a phone or a website yet; for now, everything is through their Instagram page, and note, the response is not always immediate.

    The house was built in 1938 and was still a residential home until 2020. It's part of the Heritage District, the first area designed by city founders J.O. Schulze and Otis Brown in 1903. Heritage Park, a community recreation area with a wood cabin, benches & picnic tables, and a historic train depot, is only three blocks away.

    "We're hoping there's nothing else like this in Irving," Marla says.

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