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    Thanks Sam

    Walmart gifts Dallas' Greenville Avenue with new Sam's Club concept

    Teresa Gubbins
    Oct 31, 2018 | 12:56 pm
    Sam's Club Now
    Dallas is so lucky to get this exciting new gift.
    Photo courtesy of Sam's

    After nearly three years as the missing front tooth on the landscape of Greenville Avenue, the space that was Formerly Whole Foods Market has a new tenant: It will become an innovative newfangled grocery concept from Walmart called Sam's Club Now.

    Jamie Iannone, CEO of SamsClub.com, calls the new store "the epicenter of innovation for Sam's Club."

    "There won’t be another club like it," Iannone says. "It will be a mobile-first shopping experience powered by the new Sam's Club Now app. At its core, Sam's Club Now will be a technology lab that doubles as a live, retail club. It’s where we will incubate, test, and refine technologies to help define the future of retail."

    The store's arrival was originally teased in June. "We know this site has been a subject of conversation over the years, and we are committed to being a good neighbor," Iannone said.

    A good neighbor might've given up the space to another business after shutting down the Walmart neighborhood store in 2016, instead of letting it sit vacant for nearly three years.

    The Verge describes the new store as "the latest move in Amazon and Walmart's ongoing war for retail supremacy in the U.S.," since it competes directly with Amazon's new Go stores.

    The entire store will be like a self-serve cashier, with customers using the app to scan items as they shop. A staff member then gives the order a final onceover.

    "Our associates are key to bringing this experience to life, which is why we're introducing a new role called the Member Host," Iannone says. "Think of these associates as the concierge of the club. We'll empower them with new technology that will allow them to serve members better and faster."

    Customer usage of the app will be monitored by Sam's Club for research. So you're helping Sam's — that should earn a discount. "This will be an interactive experience and they’ll help us test and refine new features before we launch them nationally," Iannone says.

    At 32,000 square feet, the store is about a quarter the size of an average Sam's Club. Features include:

    Smart shopping lists. The company has developed technology that combines machine learning and purchase data to auto-fill a member's shopping list. You can add or remove things, and as items are scanned, the list automatically updates and moves the item to your mobile basket.

    Wayfinding and navigation. Using voice search capabilities combined with new wayfinding and navigation features, a map will pop up to show where the item is. "Eventually, we'll be able to use beacon technology and a member's smart shopping list to map the best route through the club," Iannone says.

    Augmented reality. This includes sharing ways to use products, cool features, and sourcing.

    One-hour club pickup: Using the app, members can place and pickup an order within the hour.

    Electronic shelf labels. These will be a test item that will instantly update prices, removing the need to print and replace new item price signs.

    The store will also be equipped with more than 700 cameras which they say is to help manage inventory in new ways and optimize the layout to make shopping effortless.

    "We’re putting Sam’s Club on the cutting edge of innovation in the warehouse channel," Iannone says. "Using all available technologies – including computer vision, AR, machine learning, artificial intelligence, robotics, just to name a few – we will redefine the retail experience today and into the future."

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    Benedict News

    West End Dallas breakfast favorite Ellen's makes sudden comeback

    Teresa Gubbins
    May 20, 2026 | 3:12 pm
    Ellen's Southern Kitchen
    Ellen's
    Ellen's Southern Kitchen will return

    A beloved breakfast spot in downtown Dallas is making a surprise comeback: Ellen's Southern Kitchen, the all-day restaurant concept founded in Dallas in 2012, is reopening its original location in downtown's West End.

    According to founder Joe Groves, the restaurant, located at 1790 N. Record St., will open in June, following a "temporary" closure that lasted nearly two years.

    The restaurant will reopen with the same hours, menu, and down-to-earth personality, serving breakfast, brunch, and Southern comfort food such as chicken-fried steak, fried catfish, meatloaf, shrimp & grits, and macaroni & cheese.

    "We're still going to be the same — but better," Groves says. "We've kept the same management team, and we're thrilled that some of our waiters and bartenders and familiar faces are coming back. We're not taking anything for granted."

    Groves is a voluble sort who disappeared from public view, due to landlord lawsuits that have since been resolved.

    "There were two years of silence, we didn't know if we were going to be able to reopen or not," he says.

    Named in honor of Groves' mother, Ellen's made its debut in 2012 with a special focus on breakfast — pre-dating the explosion of breakfast-and-brunch concepts that have opened across DFW in recent years.

    Opening at time when the West End was on the upswing, Ellen's drew tourists, conventioneers, and downtown residents, with its menu of steak & eggs, migas, huevos rancheros, and Ellen's omelet with spinach, bacon, strawberries, mushrooms, and bleu cheese, served with toast and hash browns.

    Signature dishes include pancake pot pie, a layered creation with pancakes, maple cream sausage gravy, bacon, sausage, hash browns, scrambled eggs, and cheddar cheese; and benedicts in eight options including Cajun shrimp benedict and crab cake benedict.

    They were open for lunch and dinner hours as well, with a full bar. Groves' mischievous charm earned a following of its own, with stunts like his fearless 2018 run-in with the NRA in which he advocated for gun regulations during the organization's convention.

    Bolstered by their success in the West End, Groves and his partners Andrew Chooljian and Russell Mertz went into what Groves calls "aggressive expansion mode," opening locations in Casa Linda and Allen, with plans for more. Casa Linda remains open; Allen closed in 2023. (They also opened Jack Ruby's, a restaurant-bar in the West End, which is thriving.)

    But their momentum was derailed when one of their main financiers hit a wall. They closed the West End location temporarily, but the New York-based landlord at the time locked them out, spurring a domino effect with their other landlords, as well.

    The building at 1701 N. Market St. where Ellen's resides has since been acquired by Five Smooth Stones, the development company owned by Owen Hannay, a longtime proponent of the neighborhood. He's working with Groves and company to get it back open.

    "I've known Joe for a long time, and feel like Ellen's has always been such a great draw for the West End," Hannay says. "We're delighted that it's reopening and that we're able to get it going so quickly."

    Once Groves and his staff were able to get back inside the beloved location, they found a time capsule — a romantic concept but one that also called for updates to the furniture, AC, and kitchen gear.

    "After a couple years away, those holes in the upholstery became more obvious, and some of the kitchen equipment needed to be replaced," he says.

    Ellen's reopening will restore breakfast and brunch to the West End, and Groves says they also hope it will bring them back to where they started.

    "We have a big hole to dig out of — we want every vendor and individual we still owe to be fully paid," he says. "Reopening finally gives us hope for that."

    "Ellen is my mom, this is our home location, and I've always felt a personal connection to the West End," he says. "I want the legacy of Ellen's to continue."

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