Opt for Optimism

Frost Bank floats on optimism and sweet treats through Dallas Holiday Parade

At the Dallas Holiday Parade on December 7, Frost Bankand CultureMap's Opt for Optimism 2019 campaign went out on a sweet note with an optimism-themed float and giant candy cane balloon.

More than 100,000 attendees got to interact with Frost volunteers and make the Optometer go wild with thoughts of good cheer.

Frost regional president Rod Washington made his debut on the live CW33 broadcast explaining the campaign while wearing his "Do Good" shirt.

One of the main parade volunteers jumped at the opportunity to meet Washington and tell him about his incredible experience banking at Frost. He said he had been with the bank for over 30 years and raved about the "heart" of it and why he continues to stay there.

Attendees could get their own piece of the signature color with blue candy canes, along with acrylic "glass half-full" pins.

Folks could also take a moment to reflect on what brings them joy by writing on the Call Me Optimistic chalkboards, where answers ranged from "my family" to "holiday food."

The dance team that accompanied the Frost float shared that they had been going through a tough season with some changeover in coaches, and the one thing that has kept them going is staying positive and giving each other affirmation at the end of each practice.

CultureMap and Frost Bank hosted plenty of these pop-up events throughout the year, surprising and delighting folks all over Texas. There are some exciting things on tap for 2020, so sign up for our emails and follow along on Facebook and Instagram for hints about what's coming up.

Frost Bank regional president Rod Washington was on the float.

Frost Dallas Holiday Parade

Courtesy photo

Frost Bank regional president Rod Washington was on the float.

charity-guide holidays promoted

Fun times in the city

Dallas swings a spot on new list of most fun cities in U.S. for 2024

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Dallas just wants to have fun, according to WalletHub's new ranking of the most fun cities in America in 2024.

The annual report ranked Dallas No. 31 out of 182 U.S. cities.

WalletHub's experts compared each city using 65 metrics to determine their level of "fun." Metrics were split among three main categories: entertainment and recreation, nightlife and parties, and cost.

According to the study's findings, Dallas was 24th nationally in the category for nightlife and parties, and ranked No. 39 in the "entertainment and recreation" category. That may be especially alluring for anyone who wants to explore the city's vast entertainment opportunities (especially during the holiday season), family-friendly recreational activities, top dining destinations, and more. Plus, Dallas is home to entertainment juggernauts like the State Fair of Texas and TopGolf.

Dallas performed poorly in the overall cost category, earning No. 114 out of all 182 cities. However, this category mostly compares flat costs rather than affordability based on local cost of living.

Potential new Dallasites should do their research before deciding to move here, rather than basing their decision on short trips and vacations alone. But we won't blame them for wanting to live in one of the best cities in the world.

"The top cities offer affordable options for year-round fun for their residents, which is good for residents’ wallets and their mental health," said WalletHub analyst Chip Lupo in the report.

Austin (No. 6) and Houston (No. 9) were the only Texas cities to earn a spot in the top 10 most fun U.S. cities list. Austin moved up one spot from last year, while Houston made a 10-place jump.

Other fun-filled Texas cities that made it in the top 100 are El Paso (No. 53), Fort Worth (No. 55), Plano (No. 78), Arlington (No. 79), and Corpus Christi (No. 99).

The top 10 most fun U.S. cities are:

No. 1 – Las Vegas, Nevada
No. 2 – Orlando, Florida
No. 3 – Miami, Florida
No. 4 – Atlanta, Georgia
No. 5 – New Orleans, Louisiana
No. 6 – Austin, Texas
No. 7 – San Francisco, California
No. 8 – Chicago, Illinois
No. 9 – Houston, Texas
No. 10 – New York City, New York

Cities were evaluated based on the number of attractions per capita, nightlife activities per capita, the average prices for eating at a restaurant or buying a movie ticket, and more. Data was sourced from the U.S. Census Bureau, The Trust for Public Land, and the Council for Community and Economic Research, among others.

dance clubs fun cities nightlife parties recreation wallethub

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