on the nice list

Dallas sparkles and shines as the 2nd most festive city in the U.S. for 2023

SMU celebrates Christmas with its own festive light display.

Dallas homes, businesses, and special events that go all out to deck their halls for the holidays have not gone unnoticed. Dallas-Fort Worth has been named one of the most festive metro in the United States in two different 2023 reports.

For the second year in a row, a study by home services provider Thumbtack put Dallas at the very top of the nice list in No. 2. The report compiled data from millions of Christmas-related home projects across all 50 states between October 2022 to November 2023 to reveal their list of the most festive cities in the nation.

And while Thumbtack specifically focuses on home holiday projects, Dallasites certainly can glean inspiration from the area's many festive displays, including Addison's Vitruvian Lights, Grand Prairie's Prairie Lights, and The Light Park in Frisco and Arlington.

Texas cities dominated the top 10, with Austin (No. 1) and Houston (No. 3) rounding out the top three most festive American cities. Also on the rise is San Antonio (No. 5), which ranked No. 10 in the 2022 report.

The average cost to hire a holiday lighting specialist, Thumbtack says, is between $168-$300, with other requests like wrapping outdoor trees tacking on an additional cost. If Dallas residents are looking to outsource their exterior home decorating to a specialist, they should probably avoid the last week of November, which is peak time, Thumbtack says. Americans most frequently hang their holiday lights and Christmas decorations during the Thanksgiving weekend, according to the report.

"Whether you’re looking to make your home a brightly lit winter wonderland or simply looking to add a few festive touches to your home’s exterior — sprucing up your home’s exterior with lights is an exciting part of getting into the holiday spirit," said Thumbtack design expert Morgan Olsen in the report. "Hiring a holiday lighting specialist can help you avoid stress (and unwanted injuries) so you can focus on enjoying the season."

Thumbtack's top 10 most festive metros in the U.S. for 2023 are:

No. 1 – Austin, Texas
No. 2 – Dallas-Fort Worth, Texas
No. 3 – Houston, Texas
No. 4 – Seattle, Washington
No. 5 – San Antonio, Texas
No. 6 – Atlanta, Georgia
No. 7 – Phoenix, Arizona
No. 8 – Tampa, Florida
No. 9 – Denver, Colorado
No. 10 – Orlando, Florida

Another "Most Festive U.S. Cities" study by travel experts Travelbag ranked cities based on search volume of festive terms like "Christmas lights" or "Christmas songs." While Dallas didn't nab a top three spot, it still earned No. 6 to remain in the top 10.

More than 780 searches are made for Christmas-related terms in November and December for every 10,000 residents, according to Travelbag's data.

Austin was the only other Texas city to earn a spot in Travelbag's study, claiming the No. 1 spot with 1,206 festive searches being made per 10,000 residents.

christmas rankings reports holidays dallas fort worth

Closure news

Neiman Marcus flagship store in downtown Dallas to close for good

Neiman Marcus

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The iconic downtown Dallas location of luxury department store Neiman Marcus, at 1618 Main St., will close for good, the company says.

In a statement, parent company Saks Global said it planned to close the store on September 30, 2026 and focus on its NorthPark Center location in Dallas.

"As we continue to take steps to secure a strong future for Neiman Marcus, our optimized store footprint is aimed at aligning our go-forward presence with customer demand and preferences. After a thorough evaluation, we have made the difficult decision to close the Neiman Marcus Downtown Dallas store on September 30, 2026, and concentrate our resources where our customers prefer to shop.

"Dallas remains an incredibly important market for the Neiman Marcus brand, and our customers in the city and across the suburbs consistently choose to shop at our NorthPark location. We are committed to serving our loyal Dallas customers at NorthPark, where we plan to infuse elements celebrating the Downtown store’s rich history," the statement read.

The store has been open since 1914 and served as a bedrock for downtown Dallas.

The definitive closure announcement, first reported by The Dallas Morning News, ends a months-long saga of will-they-won't-they and back-and-forth with the city of Dallas. There have been many efforts to keep the longtime store open.

To recap: In mid-February 2025, Saks Global said they were closing the 100-year-old store after a dispute with the landlord. City leaders rallied to keep it open. It worked, sort of: a landlord who owned a piece of land on which the iconic store resides agreed to donate it to the city of Dallas, so that there would be no obstacles for the store's continued operation.

But then in late February 2025, Saks Global reiterated that the Neiman Marcus Downtown Dallas store would definitely close on March 31, 2025. More rallying happened.

In late March 2025, days before it was to have closed, Saks Global announced the store would remain open through the 2025 holiday season while it explored a reimagination of the location in collaboration with the City of Dallas.

In January 2026, Saks Global filed for bankruptcy, leaving the fate of all stores unclear. The more than $2 billion in debt that Saks Global amassed to acquire Neiman Marcus in 2024 helped push the company into bankruptcy court, they said. As part of its Chapter 11 bankruptcy case, Saks Global has secured about $1.75 billion in financing to keep the company afloat and its stores open.

In announcing the bankruptcy, Saks Global said it was evaluating its store lineup “to invest resources where it has the greatest long-term potential. This approach reflects an effort to focus the business in areas where [our] luxury retail brands are best positioned for sustainable growth.”

Saks Global announced that the Neiman Marcus store at The Shops at Willow Bend in Plano would close in January 2027 after 25 years. According to Saks Global, there are no plans to replace or relocate the store.

The closures of Downtown and Willow Bend leave Neiman Marcus with two DFW-area locations: NorthPark Center, and the Shops at Clearfork in Fort Worth.

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Teresa Gubbins and John Egan contributed to this story.

shopping neiman marcus downtown dallas closings