Scooter company shares intriguing stats about usage on Dallas streets
Scooters returned to the streets of Dallas in late May, and Bird — one of the three scooter companies that's being allowed to offer service — has already noted some intriguing stats, which they've shared in a press release, which is the foundation of this story.
The return of scooters is part of a new micromobility program in Dallas to provide eco-friendly transportation options that can replace gas-powered car trips.
Scooters were first introduced in Dallas in 2018, but banned in September 2020 to give the city time to do a re-set and establish regulations on how many are allowed (1,500 total, with an option to add more on demand), hours (5 am-9 pm), speed limit (20 mph), and locales (Deep Ellum, West End, Dallas Farmers Market, Victory Park, Ron Kirk Pedestrian Bridge, and Bishop Arts).
Bird is one of three companies, along with Lime and Superpedestrian, who were granted the right to offer scooters for rent.
According to Bird, the reentry has proven successful with nearly 8,000 rides taken in its first two weeks of operation.
Among those rides, the company is seeing return business, with an average of two trips per rider, and 70 percent returning customers.
“We are thrilled to see so many loyal Bird customers in Dallas once again turning to e-scooters for fun, efficient, and environmentally-friendly ways to get around their community,” says Bird president Stewart Lyons in a statement. "It’s evident that local residents have been waiting for this moment and we look forward to our long-term partnership with the city as we look to replace 225,000+ car trips over the course of our first full year in Dallas."
Bird's initial deployment consisted of 500 Bird scooters, in some of the more grid-locked areas such as Deep Ellum and downtown Dallas, where scooters can help commuters who use the city’s DART Light Rail System reach the “last mile'' to the office.
Since the return of scooters, Bird has noted the following:
- Location: Nearly half of all rides have taken place in West Dallas, Northeast Downtown, and South Downtown.
- Scenario: More than 500 rides tallied have been used to make connections from other public transit options such as DART Light Rail stations.
- Duration: Trip lengths average more than 18 minutes, which they say exceeds the national average by nearly 40 percent. Dallas is more spread out.
Bird was founded in 2017 by transportation pioneer Travis VanderZanden. In addition to scooters, they also do e-bikes. They're available in more than 350 cities across the U.S., Canada, Europe, the Middle East, and Australia.