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    affluent 'burbs

    2 affluent Dallas suburbs have some of America's richest residents

    Amber Heckler
    Jul 4, 2024 | 12:30 pm
    3504 Hanover

    An idyllic home in University Park, complete with matching fluffy white dog on porch.

    Photo by Par Bengtsson

    America's wealthy, increasingly, are turning away from behemoth cities like Los Angeles or New York City in favor of smaller suburbs and enclaves like Dallas neighbors University Park and Southlake.

    So says a new household income study by GoBankingRates, which lists the two Dallas-Fort Worth towns among the wealthiest American suburbs in 2024.

    University Park (bordered on the south by Highland Park and on the north, east, and west by Dallas) came out on top as the No. 6 wealthiest suburb in the nation, the report found, boasting the sixth-highest average household income out of all 50 cities in the report.

    A University Park household makes an average income of $381,235 a year, and the typical home in the suburb is valued at over $2.3 million.

    The town is no stranger to these kinds of richest-lists. In GoBankingRates' 2023 report that examined the wealthiest small American towns, University Park ranked No. 4 nationally.

    There's much to like about the area, which is home to idyllic neighborhoods like Idlewild, Preston Place, and Caruth Hills. Residents love to tout its architectural variety, excellent schools, ample parks and green spaces, and proximity to popular destinations like Highland Park Village and Southern Methodist University.

    1982 E Highland St., Southlake, mansionSouthlake is home to some of the area's biggest homes. Photo courtesy of Engel & Völkers Dallas Southlake via Estately.com

    Southlake ranked a little farther down the list, at No. 13, with the the average household making $360,078 annually. The report says the typical home in the suburb is worth more than $1.24 million.

    The affluent Tarrant County city has many great local eateries, like the new Prohibition-style restaurant Volstead and pastry shop D'Caramel Patisserie, as well as gaming attractions, med spas, shopping at Southlake Town Square and Central Market, and more. Southlake-based global technology company Sabre was declared one of the best companies to work for in 2024.

    Southlake is also home to 26-year-old Annette Addo-Yobo, the recently crowned Miss Texas 2024, who'll go on to compete in Miss America.

    Elsewhere in Texas
    University Park wasn't the only Texas suburb to earn a spot in the top 10. West University Place in Houston ranked three spots higher than University Park to claim No. 3, and Bellaire (located just west of West U.) ranked outside the top 10 as No. 25.

    The report found the average household in West U. makes $403,845 a year, and the typical home is worth more than $1.6 million. In Bellaire, the average household income amounts to more than $294,605 a year, and the average house is valued at nearly $1.08 million.

    The top 10 wealthiest suburbs in America are:

    • No. 1 – Scarsdale, New York-Newark-Jersey City, New York-New Jersey
    • No. 2 – Rye, New York-Newark-Jersey City, New York-New Jersey
    • No. 3 – West University Place, Houston-Sugar Land-Baytown, Texas
    • No. 4 – Los Altos, San Jose-Sunnyvale-Santa Clara, California
    • No. 5 – Paradise Valley, Phoenix-Mesa-Glendale, Arizona
    • No. 6 – University Park, Dallas-Fort Worth-Arlington, Texas
    • No. 7 – Hinsdale, Chicago-Joliet-Naperville, Illinois
    • No. 8 – Great Falls, Washington-Arlington-Alexandria, DC-Virginia-Maryland
    • No. 9 – Orinda, San Francisco-Oakland-Fremont, California
    • No. 10 – Wellesley, Boston-Cambridge-Quincy, Massachusetts

    GoBankingRates examined all cities in the U.S. with a minimum of 5,000 households and ranked them based on the highest average household income. The report provided additional details like which metropolitan area the cities are in, plus each city's typical home value in 2024.

    The full report and its methodology can be found on gobankingrates.com.

    bellairedallasfort worthhoustonmiss texasreportssouthlakesuburbsuniversity placewest-university-place
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    Merry & bright news

    Dallas makes Santa's nice list as 2nd most festive U.S. city in 2025

    Amber Heckler
    Nov 28, 2025 | 11:15 am
    Klyde Warren Park Christmas tree
    Getty Images
    Dallas sparkles and shines for the holidays.

    In merry and bright news, Dallas has landed a coveted spot near the top of a 2025 ranking of America's most festive cities.

    Home services platform Thumbtack analyzed holiday light installation requests from customers from October 2024 to 2025 to determine the most festive U.S. cities. Rankings were based on the "relative frequency" of requests after being adjusted for the population of each state and metro area.

    Dallas comes in at No. 2.

    Dallas has been resting easy at the top of Santa's nice list since 2022. But the city's festive spirit has yet to dethrone Austin, which has held on to the top spot for four years in a row.

    There's plenty of dazzling shows illuminating Dallas-Fort Worth for the holidays, including drive-thru light parks and CultureMap's very own ice rink at Main Street Garden in downtown Dallas.

    Other festive holiday events happening around Dallas include many more local ice rinks, pop-up bars, plus volunteer opportunities to give back to the local community. Readers can also keep up with all of Dallas' holiday happenings in CultureMap's season-long editorial series.

    Other big Texas cities like Houston and San Antonio also all landed top-10 spots, proving the Lone Star State is much more festive than the rest of the country.

    "From Texas to Florida, the South is setting the standard for holiday spirit, and in true Texas fashion, bigger is definitely brighter," the report said. "Mild winters and a strong sense of community keep the Lone Star State shining at the top."

    Thumbtack's top 10 most festive U.S. cities in 2024 are:

    • No. 1 – Austin, Texas
    • No. 2 – Dallas, Texas
    • No. 3 – Seattle, Washington
    • No. 4 – Las Vegas, Nevada
    • No. 5 – Sacramento, California
    • No. 6 – Houston, Texas
    • No. 7 – San Francisco, California
    • No. 8 – Charlotte, North Carolina
    • No. 9 – San Antonio, Texas
    • No. 10 – Atlanta, Georgia
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