Chip and Joanna Gaines' Magnolia Network launches with DFW show still to come
Y'all ready to see a lot of Fixer Upper? Cruise on over to Chip and Joanna Gaines' new Magnolia Network, which finally premiered on cable TV Wednesday, January 5, taking over the old DIY Network. But it debuted without one very important show — read on.
The new station, which the Gaineses announced way back in 2018, stealthily jumped from streaming platform (Discovery+) to cable world overnight January 5, then aired an entire day's worth of Fixer Upper reruns before officially making its official launch official at 8 pm ... with Fixer Upper: Welcome Home.
The Waco TV stars had promised more than themselves, though. And they made good on it. By Day 2, viewers got a marathon of Maine Cabin Masters and the introduction of The Lost Kitchen, one of Magnolia's new original shows. Then more Fixer Upper.
As reported by People magazine, in addition to five seasons' worth of Fixer Upper, the Gaineses are launching the network with "a huge slate of original programming throughout the month of January," including Magnolia Table with Joanna Gaines, Restoration Road with Clint Harp, Home Work, Family Dinner, The Johnnyswim Show, Mind for Design, and Zoë Bakes.
Next month, two more original series will premiere, the magazine says — Super Dad and The Lost Kitchen — as well as Season 2 of Magnolia Table. In March, Season 3 of Magnolia Table will drop, they say, along with three more series: Ranch to Table, Inn the Works, and Homegrown.
Missing from that three-month planner is Self Employed, the Magnolia original series starring Fort Worth entrepreneur Jonathan Morris.
In the show, Morris travels around the country meeting inspiring small business owners, who share stories of success, challenge, and resilience — along with lessons and best practices to inspire other entrepreneurs. The series debuted last summer, with all eight episodes now available to subscribers of the Magnolia App and Discovery+.
In the first season, Morris travels around Dallas-Fort Worth, to Atlanta and Detroit, showcasing a Dallas cheesecake guru, local leather goods purveyor, skincare queen, recycling pioneers, Fort Worth's best-known ice cream maker, and more. He's an affable, empathetic, and naturally curious host who makes trimming leather, tossing plastic bottles, and scooping ice cream in the heat look fun. (Each episode shines a tiny spotlight back on Fort Worth, too.)
Given the grave omission of Self Employed from the Magnolia lineup, CultureMap reached out to a network spokesperson to find out when the show might make its TV debut, and if another season was coming.
"We do not have a cable premiere date for Self Employed yet, as our original shows will premiere throughout the year," spokesperson Taylor Griffin said by email January 6. "No news yet on a season 2 either, but will keep you posted."
In a December news release, the Gaineses said, "We've been amazed by the stories and storytellers we've found, people whose lives are living proof that our world is full of beauty, hope, courage, and curiosity. We can't wait to see these stories brought to life on cable this January, and we're hopeful about the impact it might have — to help reclaim the best of what television can be."
Given that Morris posted happy Instagram snaps of himself with Chip and Joanna on November 17, 2021 we'll cross our fingers he's one storyteller who's still part of their grand TV plan.
Magnolia Network is available now for cable subscribers who previously had DIY Network. Providers differ; on AT&T Uverse in Dallas-Fort Worth, it's channel 1454 in HD.