Studio Movie Grill, once the innovator of the dine-in movie-watching experience, is attempting to reassert its dominance in Dallas-Fort Worth with the introduction of two new theaters in the suburbs and new upscale food options.
Studio Movie Grill Colleyville is scheduled to open in April 2014, boasting eight screens and more than 1,000 seats. It will be followed later this year by a location in The Colony that will have 10 screens and around 1,300 seats.
With the addition of theaters like Alamo Drafthouse, LOOK Cinemas, iPic Theaters and even options at existing AMC theaters, Studio Movie Grill's once-novel approach to "dinner and a movie" is now commonplace. Because of that, the chain has had to up its game in terms of perks.
For starters, you can reserve your seat ahead of time at any location. No longer do you just have to hope you'll find your preferred spot — for me, dead center, four rows up from the bottom. Now you can just order your tickets online and choose exactly where you want to be.
Although you can still get your standard popcorn, nachos and sodas, Studio Movie Grill is also trying to appeal to foodies with options like hummus, tenderloin Cobb salad and carne pomodoro pasta. Starting in May, the theater takes it a step further with a new menu options such as sage-dusted pork chops and pork belly macaroni and cheese.
The two new area theaters (plus one in Tyler, Texas, and another in Chatham, Illinois) will make 19 Studio Movie Grills total, including eight in Dallas-Fort Worth.