An entertainment experience from and about Netflix is coming to Dallas: Called Netflix House, it's an immersive venue set to open at Galleria Dallas at the end of 2025, with films, exhibits, food, and drink.

The concept will allow fans to immerse themselves in Netflix shows, with themed clothing, food, and interactive elements such as a Squid Game-themed obstacle course.

Dallas is one of two cities in the U.S., along with Philadelphia, where Netflix House will debut in late 2025. There are also plans for a location in Las Vegas.

Spanning more than 100,000 square feet, Netflix House will be a permanent, year-round exhibit featuring popular Netflix shows and movies — including Wednesday, Squid Game, One Piece, Stranger Things, and A Knives Out Mystery franchise — through first-of-their-kind immersive story-driven experiences.

For its locations, Netflix selected former department store locations spanning footprints of more than 100,000 square feet in shopping centers. The Dallas Netflix House is under construction on two floors of the anchor space in the former Belk store, on the northwest side of the shopping center.

Outside these spaces, fans will be treated to sculptures and murals featuring characters from Netflix titles, as well as rotating installations with ticketed shows, and restaurants with themed dishes.

What is Netflix House
Building on more than 40 previous live experiences for Bridgerton, Money Heist, Stranger Things, Squid Game, The Perfect Bite, and Netflix Bites, Netflix House allows visitors to become the main characters in their favorite stories.

A typical visit might submerge visitors into their own adventure such as participating in a round of Red Light, Green Light straight out of Squid Game, followed by mini-golf, or grabbing a bite from a menu of dishes inspired by shows and movies. Since each Netflix House updates its offerings, the experience may differ from one visit to another.

Netflix House Dallas
Visitors to Galleria Dallas will have what a release calls "terrifying scares" to choose from, including a journey into Creel House and one of Squid Game’s most thrilling challenges.

• Stranger Things: Escape the Dark: In this immersive experience, journey into the ruins of Hawkins to find three missing townspeople … before the horrors lurking within find you.
• Squid Game: Survive the Trials: It’s your turn to enter the arena! Play diabolical games, face off against the Front Man, and betray your friends for a chance to win it all.
• Netflix RePLAY: Forget the arcade — our game room’s packed with physical challenges, immersive story rooms, and retro-style games where you can take on your friends, or play as a team.

In a statement, Netflix chief marketing officer Marian Lee says, "this is fandom coming to life, where you can actually step inside the worlds you’ve been watching and loving for years."