Room by Room

New 29Rooms immersive exhibit pops up to feed Instagram frenzy in Dallas

One of the art installations from 29Rooms: Expand Your Reality.

Getty Images for IMG/Refinery 29

If you've already visited Sweet Tooth Hotel and Rainbow Vomit, here comes another "immersive experience" to add to your Instagram-ready roster.

29Rooms: Expand Your Reality is hitting Dallas for a little more than a week in August, and it's the first time the "festival of culture, cause, and creativity" has been to Texas.

Developed by digital media and entertainment company Refinery29, 29Rooms is exactly what it sounds like. Each space has a different aesthetic and activity, spanning art, entertainment, politics, and style. Local creatives are incorporated as well, with Dallas-based artists Alicia Eggert and Dan Lam contributing to two of the rooms.

Lam is in charge of The Art Park, which transforms a geometric playground into a canvas for creativity, while UNT professor Eggert is creating The Traveling Billboard, a full-scale mural.

Alongside the local artists, the event also features Yvette Mayorga, NNEKKAA, hanski, and Trap Bob, and returning collaborations from Kali Uchis, Carlota Guerrero, Uzumaki Cepeda, The Hoodwitch, and the ACLU.

Brand sponsors also get rooms, so get ready to "crack the code to financial wellness" with Prudential, "enjoy the light" with Transitions Optical, get a (temporary) strawberry tattoo from Panera, and "dress" yourself for a photo shoot with Bitten salad dressing, among others.

29Rooms takes over the 92,000 square feet of Gilley's South Side Ballroom from August 9-18. Sessions begin at 1:30 pm Tuesday through Thursday, and 10:30 am Friday through Sunday.

Tickets are on sale now and start at $34. Each general admission ticket guarantees access for one two-and-a-half-hour session.

After Dallas, 29Rooms is heading to Atlanta (August 29-September 8); Toronto (September 26-October 6); and Washington, D.C. (October 18-27).

Hang ten and fore

Tiger Woods' team takes over surf venue at Grandscape in The Colony

Fireside Surf

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A surfing-themed restaurant and entertainment venue at Grandscape in The Colony is catching a new wave: Fireside SurfSurf is being taken over by Tiger Woods-owned PopStroke and becoming The Surf Lounge at PopStroke.

According to a release, the grand reopening will take place March 5.

The Surf Lounge will encompass an open-air setting with poolside seating, flexible event configurations, and a layout built to accommodate private functions, members, as well as daily guests, the release says.

PopStroke’s restaurant concept, BarTenders, will oversee all food and beverage operations at The Surf Lounge, which will include a dedicated poolside menu of shareables and elevated bar fare, as well as a full bar program featuring "cocktails that hold their own," says the release.

PopStroke has operated a putting course entertainment concept designed by golf legend Woods at Grandscape since 2024.

"The (taking over of the surf venue) solidifies PopStroke’s presence at Grandscape and introduces a fully unified hospitality experience under one brand," says the release. "The takeover marks a significant expansion of PopStroke’s event and hospitality footprint in North Texas, positioning the Grandscape location as one of the brand’s most dynamic destinations nationally."

The owners are positioning The Surf Lounge as an attractive gathering place to host corporate outings, milestone celebrations, private rentals, and programmed activations, including happy hours, brunch, and day-party events throughout the year.

While the public will be welcome to eat and drink during designated hours, surf access will be exclusive to Surf Members, they say. Information about Surf Memberships is TBA, they say.

The Surf Lounge is at 5772 Grandscape Blvd., The Colony. Upon reopening, operating hours will be 4-8 pm Thursday and 12-8 pm Friday-Sunday.

Grandscape is on a roll. Other new additions recently announced include bar and music venue The Rustic and soccer-themed entertainment complex TOCA Social.

“These additions reflect our commitment to continually evolving Grandscape with globally loved brands,” said Jennifer Petrovich, director of leasing for Grandscape, in a statement. “From live entertainment and interactive sports experiences to shopping, we’re creating moments here that can’t be found anywhere else in North Texas.”