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Someone alert Santa

Iconic toy store FAO Schwarz to open at Nordstrom in NorthPark Dallas

Stephanie Allmon Merry
Aug 19, 2026 | 2:16 pm
FAO Schwarz

The first FAO Schwarz Jewel Box shop, at Nordstrom’s New York City flagship.

Facebook/Visual Elements

With fewer than 130 shopping days left until Christmas, Dallas' NorthPark Center is unwrapping a gift for parents and kids: a small-format FAO Schwarz toy store will open inside Nordstrom on Friday, August 21.

According to a release, the iconic New York City toy store will bring a selection of toys and dolls to Dallas through “The Jewel Box,” described as a store-within-a-store concept designed as a dollhouse-size version of the FAO Schwarz flagship.

The NorthPark location is one of eight Nordstrom stores nationwide, and the only in Texas, to get The Jewel Box. (The others are in California, Washington, Florida, New Jersey, and Illinois.)

The space will feature immersive displays, live toy demonstrations, and interactive experiences, along with toys and gifts. It will carry FAO Schwarz-branded categories including plush, fashion and beauty toys, creativity, music, preschool and vehicles, as well as specialty brands such as Brio, Bunnies by the Bay and Djeco, the company says.

FAO Schwarz Plushes galore.Facebook/Visual Elements

The assortment is also tailored to Nordstrom shoppers, with infant and preschool offerings that allow families to shop for toys, apparel, and gear in one place.

According to the release, select locations will feature a suite of hands-on experiences inspired by iconic FAO Schwarz moments, including:

  • FAO-Abulous – Design and accessorize your own custom handbag.
  • FAO Doll – Select your swaddle, sign the birth certificate and bring your chosen baby doll home.
  • FAO Beauty – Build your own make-up kit with customized color palette.
  • Brio Personalization Station – Explore hands-on play and customization with the beloved Brio train collection.

FAO Schwarz A kiosk at select locations lets customers design and accessorize their own custom handbag.Facebook/Visual Elements

The partnership between Nordstrom and FAO Schwarz is part of a nationwide expansion for the toy brand.

“Nordstrom is a perfect partner for FAO Schwarz, with its long tradition of beautiful stores, unique and quality products, and its commitment to the best in customer service,” says David Niggli, FAO Schwarz chief merchandising officer, in the release. “By bringing our two iconic brands together, we’re creating an engaging experience where shopping becomes playful and full of wonder, while sharing our exclusive products, collaborations, and retail theater through immersive demonstrations and experiences with Nordstrom customers.”

FAO Schwarz was founded in New York in 1862 and has become synonymous with elaborate toy displays and theatrical retail experiences. The brand is known for such signature elements as Toy Soldiers, Clock Towers, and lifelike plush animals. The famous Dance-on Piano earned a place in pop culture history thanks to the 1988 Tom Hanks movie Big.

Nordstrom wasn't too far behind with its founding in 1901 as a Seattle shoe store. The two retailers say the partnership is designed to combine Nordstrom’s emphasis on service and selection with FAO Schwarz’s emphasis on play and discovery.

“FAO Schwarz represents imagination and joyful discovery, which aligns naturally with how we think about creating meaningful experiences for our customers,” says Tacey Powers, executive vice president and general merchandise manager for shoes, kids, and home at Nordstrom. “By partnering with a retailer that shares our vision for thoughtful curation and immersive retail moments, we’re able to create something truly special - inviting customers of all ages to engage, explore and experience the joy of shopping.”

The Dallas store will celebrate its grand opening with a customer event from 10 am-2 pm Saturday, August 22, featuring family-friendly treats, entertainment, and interactive activities. Find it inside Nordstrom NorthPark at 8687 N. Central Expy., Dallas.

The FAO Schwarz collection is also available through Nordstrom.com.

nordstrom northpark opening toys shopping
news/entertainment

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Escape Rooms

Upscale lounge and escape room ushers in new nightlife fun to McKinney

Teresa Gubbins
Aug 19, 2026 | 3:21 pm
The Cipher Lounge
The Cipher Lounge
The Cipher Lounge

A unique new entertainment venue and lounge has debuted in downtown McKinney: Called The Cipher Lounge, it's an escape room-plus-restaurant and bar that combines food, cocktails, and escape-room experiences under one roof.

Located in a former flooring store at 101 S. Chestnut St., it celebrated its grand opening on August 15.

The Cipher Lounge is not your typical bar or escape room. The lounge boasts a sophisticated atmosphere with craft cocktails and upscale bites. Customers are encouraged to stop in before or after the escape room, but can also just come in for food and drink. (And to that end, the escape room lies behind hidden doors, so as not to detract from the lounge area.)

"Some nights you go out for a drink — here, you step into a story," their manifesto says. "The Cipher Lounge sits in Historic Downtown McKinney behind low light and art-deco lines, built for the kind of evening that unfolds slowly and rewards the curious. Settle in, order something you have never heard of, share a table full of small plates, and when the mood turns, disappear into a room made to be solved. Every visit is a code waiting to be cracked."

Escape room
There are two immersive escape experiences:

  • "Ghosted." The fictional Phoenix Hotel, inspired by a haunted historic hotel tied to the mystery and history of McKinney, where players follow clues and uncover mysterious, paranormal secrets connected to the historic McKinney setting. "What starts as a simple tour through a forgotten hotel soon takes a dark turn as unexplained events unfold around you. Strange whispers, hidden clues, and restless spirits stand between your group and the truth."
  • "Airlock." A futuristic space adventure taking place at a classified deep-space station that has gone dark, challenging players to take command and escape before time — and the air — runs out. "Chosen for your intelligence, teamwork, and nerve, you are dispatched to Airlock Station after contact with the original team was suddenly lost. What awaits inside is unknown."

A release notes that the concept offers a new way for tourists and visitors to experience the city of McKinney beyond its daytime attractions — adding a novel night-time component to the historic downtown McKinney Square and expanding the after-hours scene beyond food and drink with a combination of immersive entertainment, cocktails, interactive tastings, and storytelling.

Food
The menu features bites and shareable plates such as:

  • charcuterie board with cheese and meats such as coppa and jamon serrano
  • shrimp cocktail
  • tuna crudo
  • NY strip steak with chimichurri
  • spinach & artichoke dip
  • "martini" deviled eggs with olive juice and castelvetrano
  • margherita flatbread and jamon & fig flatbread
  • "banh mi"-style steak panini and chicken pesto panini

Drink
The bar features wine, beer, and cocktails such as an espresso martini with vanilla ice cream; mojito with blueberry and mint; and spicy bloody mary with candied bacon.

They have a special focus on gin, in drinks such as the one with rose gin, lychee, and lime; gin with chartreuse and Luxardo cherry; and a rose gimlet.

Adding another layer of discovery is "Who’s Who" — an interactive blind bourbon tasting designed to test palates and detective skills. During the experience, participants sample a blind flight of bourbons and read a mysterious story associated with each pour. They then attempt to match every bourbon to its correct tale, compare their answers, and settle the debate. Guests who successfully crack the lineup can win a voucher for a complimentary cocktail.

The experience is designed to turn a traditional bourbon tasting into a game of deduction, giving groups another reason to gather, compete, and have fun together.

Brainchild
The Cipher Lounge is the brainchild of Stephanie Roman, a former law enforcement professional who moved to McKinney with her husband two years ago. It combines some of her greatest loves including adventure, puzzles, and casual upscale lounging.

"I have always loved escape rooms, even as an adult," she says. "I previously worked at a highly stressful job and when I go out, I want to go to another planet."

Her goal was to create a one-of-a-kind space where people can socialize in an environment that's not like everything else, as well as a definitive step up from the sometimes-cheesy ambience found at many escape rooms. The facade is clad in slats of wood, while the interior features burnished wood tables, elegant chandeliers, velvet banquettes, plus a light-filled area with greenery and comfortable padded chairs.

She contracted with a third-party company to help build out the space, but the escape scenarios were entirely her vision. She's also hired an accredited team to make sure the food and drink are executed to a high standard.

"My idea was to pair an escape room with an upscale but casual bar and make it a place where anyone from 25 to 55 is going to be impressed," she says.

espresso martini openings lounge and escape room mckinney
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