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    Today's Immersive News

    Dungeons & Dragons immersive attraction makes U.S. debut in Plano

    Alex Bentley
    Aug 28, 2025 | 10:04 am
    Dungeons & Dragons: The Immersive Quest

    Dungeons & Dragons: The Immersive Quest will open in Plano on October 15.

    Photo courtesy of Dungeons & Dragons: The Immersive Quest

    The classic role-playing game Dungeons & Dragons will come to life in a new way when Dungeons & Dragons: The Immersive Quest makes its U.S. debut in Plano on October 15. It'll be located in the same former Buy Buy Baby location at 2712 N. Central Expwy. that hosted the Minecraft Experience in late 2024.

    This new Dungeons & Dragons live experience first launched in Mississauga, Canada, outside Toronto, in December 2024, and just wrapped up at the end of July. It's licensed by game-maker Hasbro in partnership with Vibrant Studios, a company that specializes in immersive experiences.

    Plano will be its second city, giving Texans — and Americans — their first opportunity to literally walk through adventures they’ve imagined at the game table.

    The 16,000+ square-foot multi-room experience will include live immersive theater, cinematic video storytelling, detailed scenic design, engaging soundscapes, interactive multimedia stations, and a themed food & beverage area.

    The Immersive Quest experience lasts around 60 minutes, but attendees can spend unlimited time at the market, eating, drinking, and buying merchandise.

    They promise that it is not necessary to have played Dungeons & Dragons before to enjoy the experience, which is recommended for participants ages 8 and up.

    “For more than 50 years, Dungeons & Dragons has united millions of players through epic storytelling, boundless imagination and the thrill of adventure," says Matt Proulx, senior vice president, global experiences, partnerships and music at Hasbro, in a statement. "After enchanting fans in Canada, Dungeons & Dragons: The Immersive Quest is now inviting U.S. fans to step inside the story, become the heroes of their own quest and see the magic of D&D come alive like never before.”

    Dungeons & Dragons: The Immersive Quest will remain in Plano for approximately four months - no official end date has been announced.

    Fans can join the waitlist for early access before tickets go live. Pre-sale tickets go on sale on Tuesday, September 2, while the general on-sale starts on September 3. Ticket prices start at $35.

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    Movie Review

    Pixar bounces back to form with funny and heartfelt animal adventure Hoppers

    Alex Bentley
    Mar 5, 2026 | 12:11 pm
    Mabel (Piper Kurda) and King George (Bobby Moynihan) in Hoppers
    Photo courtesy of Disney/Pixar
    Mabel (Piper Kurda) and King George (Bobby Moynihan) in Hoppers.

    For the first 15 years of their history, animation studio Pixar delivered one classic film after another, an astonishing streak that included their first 11 movies. Things got bumpy starting with Cars 2 in 2011, and even though the majority of their output has been good-to-great ever since, their releases are no longer considered slam dunks like they once were.

    They’re back with an original film, Hoppers, trying to return to form by going back to the animal world. The film centers on Mabel (Piper Kurda), a 19-year-old environmentalist who’s trying to stop a new highway being built by Mayor Jerry (Jon Hamm) in the fictional city of Beaverton. Her activism has as much to do with helping displaced local animals as it does with being nostalgic for her youth, in which she spent years observing nature with her Grandma Tanaka (Karen Huie).

    She finds an unlikely possible solution when she discovers that her college professors have created a system that allows them to transfer - or hop - their consciousness into animal-like robots. Hijacking a beaver robot, Mabel joins up with the local wildlife, including beaver King George (Bobby Moynihan) to try to convince them to help her execute her plan. But with the highway almost complete and Mayor Jerry willing to do anything to make it happen, Mabel might be too late.

    Directed by Daniel Chong and written by Jesse Andrews from a story by Chong, the film cycles through a variety of genres in its 105-minute running time, including comedy, drama, thriller, and even a touch of Pixar-style horror. When Pixar has been at its best, it seamlessly goes back and forth between genres, trusting that audiences will go along with them for the ride, and Hoppers feels like a return to form in that respect.

    Humor rules the day as Mabel adjusts to being part of the animal world while her professors desperately try to get her and their robot back. Mabel encounters not only wildly confusing things like “pond rules” (if a predator catches you, you don’t fight it), but also the existence of a hierarchy within the world that involves kings or queens from various animal classes like reptiles, birds, amphibians, fish, and insects. Her one-track mind and the way of the world she is invading clash in a variety of funny ways.

    As the film goes along, Chong, Andrews, and the rest of the filmmaking team also find a way to burrow into the audience’s heart. There are many elements that threaten to tip into eye-rolling territory, but the filmmakers consistently pull back before that happens. The number of fun characters on both the human and animal side helps in that regard, as does the simple yet profound message they’re trying to convey.

    Pixar has assembled one of the best voice casts in recent memory for this film, including such big names as Meryl Streep, Dave Franco, Melissa Villaseñor, Vanessa Bayer, and the late Isiah Whitlock, Jr. However, due to the sheer number of characters, only Kurda, Moynihan, and Hamm truly stand out. Still, they all fit together well and give the always-stellar animation even more life.

    Since the pandemic, Pixar has only released one truly great film (Inside Out 2), but with Hoppers and the seemingly bulletproof Toy Story 5 coming within a few months of each other, they might go back-to-back on that front. Like the classic films from the studio, it has goofy, heartfelt, and exciting parts, mixing together for an enthralling time at the theater.

    ---

    Hoppers opens in theaters on March 6.

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