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    from tiktok to SXSW

    TikTok foodie and Dallasite Keith Lee will be featured speaker at SXSW

    Amber Heckler
    Feb 12, 2025 | 2:48 pm
    Keith Lee

    Keith Lee is adding onto his entrepreneurship empire with a featured session at SXSW.

    Keith Lee - Facebook

    Viral TikTok sensation Keith Lee is beefing up his entrepreneurship empire with a featured session at Austin's South by Southwest (SXSW) festival in March.

    SXSW is already several announcements deep into its conference lineup, which includes regular sessions called featured sessions, as well as daily keynotes that usually feature especially influential speakers in larger formats.

    But Lee's promises to be a standout. His featured session, called "Mastering the Art of Influencer Entrepreneurship," will give an inside look at how everyday media is no longer primarily being produced by "powerful entities," but by thousands of regular people thanks to the rise of the "Creator Economy."

    And who better to demonstrate that than Lee, who has built his social media empire based off his 16-million-follower TikTok account where he gives honest reviews of small local restaurants in food-scene-driven cities all over the country. His reviews have resulted in surges of customer traffic, which is known as the "Keith Lee Effect."

    According to the session description, Lee will join UK-based Digital Voices founder and CEO Jennifer Quigley-Jones to discuss the many ways content creators "can strategically use customer insights, innovative marketing techniques, and AI technology to fuel business growth."

    This is a big achievement for Lee, who has come a long way from reviewing local Dallas-Fort Worth restaurants and buzzy Texas State Fair food. In fact, he enjoyed Texas foodie culture so much, he packed up and relocated from Las Vegas to Dallas.

    He has previously touted the benefits of artificial intelligence with a Microsoft partnership to show how the tech company's AI products could help small Black-owned restaurants deal with business surges.

    Keith Lee's "Mastering the Art of Influencer Entrepreneurship" featured session will take place on March 7 from 2:30 to 3:30 pm.

    keith leedallasaustinsxsw
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    Movie Review

    Five Nights at Freddy’s 2 is better than the first but not by much

    Alex Bentley
    Dec 4, 2025 | 1:24 pm
    Five Nights at Freddy's 2
    Blumhouse
    Five Nights at Freddy's 2

    Blumhouse Productions first made their name with the Paranormal Activity series, establishing themselves as a leader in the horror genre thanks to their relatively cheap yet effective movies. In recent years, they’ve added on “soft” horror films likeM3GAN and Five Nights at Freddy’s to draw in a younger audience, with both films becoming so successful that each was quickly given a sequel.

    Five Nights at Freddy’s 2 finds Mike (Josh Hutcherson) and his sister Abby (Piper Rubio) still recovering from the events of the first film, with Abby particularly missing her “friends.” Those friends just so happen to be the souls of murdered children who inhabit animatronic characters at the long-defunct Freddy Fazbear’s Pizza, children who were abducted and killed by William Afton (Matthew Lillard).

    A new threat emerges at another Freddy Fazbear’s location in the form of Charlotte, another murdered child who inhabits a creepy large marionette. Mike, distracted by a possible romance with Vanessa (Elizabeth Lail), fails to keep track of Abby, who makes her way to the old pizzeria and inadvertently unleashes Charlotte and her minions on the surrounding town.

    Directed by Emma Tammi and written by Scott Cawthon (who also created the video game on which the series is based), the film tries to mix together goofy elements with intense scenes. One particular sequence, in which the security guard for Freddy Fazbear’s lets a group of ghost hunters onto the property, toes the line between soft and hard horror. That and a few others show the potential that the filmmakers had if they had stuck to their guns.

    Unfortunately, more often than not they either soft-pedal things that would normally be horrific, or can’t figure out how to properly stage scenes. The sight of animatronic robots wreaking havoc is one that is simultaneously frightening and laughable, and the filmmakers never seem to find the right balance in tone. Every step in the direction of making a truly scary horror film is undercut by another in which the robots fail to live up to their promise.

    It doesn’t help that Cawthon gives the cast some extremely wooden dialogue, lines that none of the actors can elevate. What may work in a video game format comes off as stilted when said by actors in a live-action film. The story also loses momentum quickly after the first half hour or so, with Cawthon seemingly content to just have characters move from place to place with no sense of connection between any of the scenes.

    Hutcherson (The Hunger Games series), after being the true lead of the first film, is given very little to do in this film, and his effort is equal to his character’s arc. The same goes for Lail, whose character seems to be shoehorned into the story. Rubio is called upon to carry the load for a lot of the movie, and the teenager is not quite up to the task. A brief appearance by Skeet Ulrich seems to be a blatant appeal to Scream fans, but he and Lillard only underscore how limited this film is compared to that franchise.

    Five Nights at Freddy’s 2 is better than the first film, but not by much. The filmmakers do a decent job of making the new marionette character into a great villain, but they fail to capitalize on its inherent creepiness. Instead, they fall back on less effective elements, ensuring that the film will be forgettable for anyone other than hardcore Freddy fans.

    ---

    Five Nights at Freddy's 2 opens in theaters on December 5.

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