Viral TikTok sensation Keith Lee is beefing up his entrepreneurship empire with a featured session at Austin's South by Southwest (SXSW) festival in March.

SXSW is already several announcements deep into its conference lineup, which includes regular sessions called featured sessions, as well as daily keynotes that usually feature especially influential speakers in larger formats.

But Lee's promises to be a standout. His featured session, called "Mastering the Art of Influencer Entrepreneurship," will give an inside look at how everyday media is no longer primarily being produced by "powerful entities," but by thousands of regular people thanks to the rise of the "Creator Economy."

And who better to demonstrate that than Lee, who has built his social media empire based off his 16-million-follower TikTok account where he gives honest reviews of small local restaurants in food-scene-driven cities all over the country. His reviews have resulted in surges of customer traffic, which is known as the "Keith Lee Effect."

According to the session description, Lee will join UK-based Digital Voices founder and CEO Jennifer Quigley-Jones to discuss the many ways content creators "can strategically use customer insights, innovative marketing techniques, and AI technology to fuel business growth."

This is a big achievement for Lee, who has come a long way from reviewing local Dallas-Fort Worth restaurants and buzzy Texas State Fair food. In fact, he enjoyed Texas foodie culture so much, he packed up and relocated from Las Vegas to Dallas.

He has previously touted the benefits of artificial intelligence with a Microsoft partnership to show how the tech company's AI products could help small Black-owned restaurants deal with business surges.

Keith Lee's "Mastering the Art of Influencer Entrepreneurship" featured session will take place on March 7 from 2:30 to 3:30 pm.