Men, picture this. While on your way home from a long day at work, you get a text from a hot chick who wants to grab a drink. Good news is you have a date. Bad news is the only two shirts you have to wear are a) the wrinkled and coffee-stained one in the corner of your bedroom or b) something she’s already seen you in. Cue the violins.
However, if you were a member of the Trunk Club, then you’d have a trunkload of clothing and accessories — chosen especially to suit your preferences — waiting for you when you got home. You’d find a shirt and jeans perfect for the evening. Anything in there you didn’t like you could send back within 10 days — no questions asked.
Sipping whiskey on a large chesterfield sofa while listening to music is the only way that most men can get excited about shopping.
Problem solved. Life made. Is there even a reason to get married now that you have this free wardrobe consultant at your beck and call delivering clothing as little or as often as you’d like? Debatable.
This Chicago-based company with national reach has always had a strong Dallas following and recently opened a storefront on Henderson Avenue so local men can access the company’s full range of services in person. Because sipping whiskey on a large chesterfield sofa while listening to music is the only way that most men can get excited about shopping.
“Busy, hardworking guys understand the value of surrounding themselves with people who can give them great advice,” says Trunk Club CEO Brian Spaly, who also founded Bonobos. “Trunk Club is a trusted wardrobe advisor that makes it easy for men to look awesome without having to do a lot of work.”
Now that Trunk Club has an actual bricks-and-mortar presence, Dallas men can choose to visit the Henderson spot or simply have their clothing delivered. Regardless of which option he chooses, each client gets a personal stylist assigned to him. Like any good friendship, as the two get to know each other, the recommendations improve.
Spaly says the concept has really resonated with 30- to 45-year-old professional men — bankers, consultants, lawyers, etc. — who either don’t have time or simply don’t like to shop. So, to recap, here’s how Trunk Club works:
- Sign up by visiting the store or the website.
- Get clothes as often as you like.
- Keep what you like, return what you don’t.
- Free shipping both ways.
Trunk Club’s prices are on par with Nordstrom or Bloomingdale’s, and trunks contain between eight and 10 items. Most shirts range from $70-$250, denim runs between $165-$225, and V-neck sweaters are priced between $75-$225. Brands to expect? Ben Sherman, Cole Haan, Eaton, J Brand, Jack Spade, Theory and Gant Rugger. There are plans to add more brands in the coming year.
So why open a storefront in Dallas? “We believe Dallas is going to be one of the most exciting and innovative places to do business over the next decade and wanted to make it our first expansion site so we could be part of that dynamic,” Spaly says.