State of Fashion
Popular Texas men's shop bucks tradition with new women's collection
Style lovers, rejoice: Nearly a decade after launching, Texas' Stag Provisions is finally moving into women's apparel. On March 1, the menswear darlings, based in Austin, launched Daughters, a line of "essentials for women" including apparel, accessories, and vintage goods, via its online store.
The collection eventually should be available at the Dallas Stag brick-and-mortar shop, at 4539 Travis St., but not quite yet, a spokesman for the store said. (Beginning March 8, the women's shop will be permanently available in a Stag's store in Austin.)
Stag's longtime operations director and buyer Gwen Riley will curate Daughters, which offers "functional, approachable and stylish ... looks, focusing on vintage-inspired designs rooted in quality, creativity, and comfort," according to a release.
In the spirit of quality, the name is a nod to the legacy of heritage pieces that are handed down from mother to daughter. "The intention [is] that these pieces will be passed down over time," said Riley in a release.
Soon-to-be devotees can expect lines like Red Wing, Levi's, RRL, Faherty, and Imogene & Willie to appear in the newest collection. Though Daughters is just days old, a handful of pieces — including this obsession-worthy suede bomber — have already sold out.
The news that Daughters is filled with sought-after pieces should come as no surprise to longtime Stag shoppers. Even as it expanded past Austin to Dallas, Houston, and Venice, California, the brand has kept its reputation for mixing one-of-a-kind gems with classic pieces. And lest Stag's clients worry that Riley will be leaving menswear permanently, rest assured that she'll stay on as buyer while also adding Daughters founder and co-owner to her titles.
“Our hope is to establish the Daughters brand gradually and intentionally. Stag will continue to lead with men’s, and Daughters will add a similar but distinct experience for women,” said Riley.