A Texas pastor has taken Victoria's Secret to task for marketing its lingerie to young girls — and his protest has gone viral. Houston Rev. Evan Dolive posted an open letter on his blog last Friday, taking issue in particular with the company's "Bright Young Things" line, one marked by lacy thongs and cheeky hipsters inscribed with salacious phrases.
Dolive and others allege the campaign, which includes the 16-second video shown above, is geared toward middle school girls.
"I believe that this sends the wrong message to not only my daughter but to all young girls," Dolive writes. "I don't want my daughter to ever think that her self-worth and acceptance by others is based on the choice of her undergarments. I don't want my daughter to ever think that to be popular or even attractive she has to have emblazon words on her bottom."
Dolive continues that the line "thwarts the efforts of empowering young women in this country. 'Bright Young Things' gives off the message that women are sex objects."
Within a week, Dolive's blog post has been viewed more than 3.5 million times.
In response to the outcry, company officials responded, "Victoria’s Secret PINK is a brand for college-aged women. Despite rumors, we have no plans to introduce a collection for younger women."
The line was launched as a sub-brand of Victoria's Secret PINK earlier this month.
Watch the full report from Houston's KHOU Channel 11.